The need for digital marketers has increased multiple folds. As per LinkedIn, there has been a 63% hike in marketing jobs in the first 6 months of 2021. Marketing continues to remain as part of an elusive club of domains that have stayed resilient towards the unemployment hazards of COVID-19 and possess an unexplored capacity to grow further. As per a statistic, 3,81,000 marketing-related openings were posted within the last year.
However, this is not the digital marketing of old. There has been a paradigm shift in the industry following the onslaught wrought by COVID-19. Marketers are drifting towards newer toolkits, the ones that are full-stack and help them become day-1-job ready.
Upskilling is key to staying relevant in this competitive labour market. The internet is overcrowded with a stream of tutorials available on various platforms for interested learners. But such free-to-access content suits learner-needs only as long as they don’t start looking for jobs.
If digital marketers want to be future-ready they must fulfill a list of prerequisites that includes:
- Relevant work experience/projects
- Core competency
- Business skills
Qualified applicants who fulfill the aforementioned requirements are consequently prioritized over the rest of the talent pool by MNCs. The NIIT Full Stack Digital Marketing Programme is a 20-week online course for entrepreneurs and aspiring marketers that aids them in accomplishing this task. This course offers transformative learning with a new-age dimension to it targeting high-value core competencies. Its marquee offerings include, but are not limited to:
- Mentor-led, live online classes with doubt clearing sessions
- Personalized learning path with hands-on projects imitating on-the-job challenges
- Placement assurance (for eligible students) with a minimum CTC guarantee
Designed in consultation with industry experts, the Full Stack Digital Marketing Programme builds conceptual, actionable, and cross-applicable expertise in learners with the following resume-enhancing skills.
5 High-Value Digital Marketing Skills for 2021
High-performance teams need cutting-edge knowledge to ward off rivals. With an emphasis on 1:1 mentoring, NIIT employs proven marketing maestros who combine theory with hands-on training to educate learners. The focus remains on the following set of skills that the upcoming generation of marketers should be friendly with.
Search Engine Optimization
Contrary to popular opinion, SEO is not a generalist profile. It involves a substantial amount of technique combined with the nuances of user-friendly content development. The NIIT-faculty disburses key on-page and off-page SEO tactics that improve organic page rank in the search engines, with emphasis on Google. Students pursue a basic-to-advanced roadmap for optimizing website content in conjunction with the latest/expected Google algorithm updates. When the batch shows signs of having developed strong fundamentals the session proceeds to cover the next category of skill-set.
Social Media Management
71% of consumers who have had a positive experience with a brand on social media are likely to refer the brand to their close ones. There is only one way to make promotions user-friendly and that is by tapping social media. To do so, we need to sync brand messaging with customer behavior. NIIT’s course modules on this topic help improve operational knowledge in 3 critical areas:
- Optimizing social media platforms with analytical insights for qualified leads
- Managing paid-marketing campaigns and retargeting prospects on social
- Streamlining ROI for performance marketing
Learners move towards the next module as they begin showing signs of maturity.
People interact with paid-search ads as they directly answer their questions. Businesses that lack the financial backing to push their campaigns online at scale, limit themselves to organic measures. But as the Google AI blog puts it, 89% of the website traffic produced by Google Ads, is not replaced by organic traffic when the ads are paused. Therefore, the rage about lead generation through sponsored ads.
The NIIT Full Stack Digital Marketing Programme makes incumbents confident advertisers by encouraging them to implement, evaluate, and improve paid ad campaigns. Students learn to run outcome-oriented ads to minimize inputs and maximize revenues. Course enrollees are trained in over 12 forms of ads that incumbents should know how to run. These include display ads, PPC, Google Shopping ads, video advertising, social media ads, push notifications, pop-ups, and dynamic remarketing ads.
Content is considered king in digital marketing as it brings out the unstated side of the brand, helping it establish emotional touchpoints with customers. As per HubSpot, 70% of marketers are actively investing in content marketing. Content is an all-encompassing trait that you can refine over time. In its Jobs on the Rise report (2021) LinkedIn predicts the rise of digital content creators. For this reason, NIIT experts train students in establishing content differentiation, content monitoring tools, design thinking for creativity, and branding.
Expert mentors at the NIIT Full Stack Digital Marketing Programme throw up hands-on projects simulating real-world scenarios for students. The learning curve includes exercises on how to score leads, process data, and bifurcate prospects as per identifiers like demographics, online behavior, and engagement rates. This deadline-bound project entails learners gaining functional know-how to filter leads through email marketing, social media, and online advertising. Personalized feedback is followed up with case studies that drive home key lessons on how to monetize content marketing and increase ROI.
Begin your Digital Marketing Career on a Strong Footing
The pandemic ran riot in the jobs marketplace. Mass lay-offs translated into fewer job opportunities, lethargic recruitment processes, and increased competition. This led to an urge to upskill particularly in the Indian youth cohort. As per a LinkedIn study, 48% of Gen Z Indians want to reallocate time towards upskilling.
While professional online programs are becoming popular for training incumbents in on-demand competencies, there are limited options that guarantee students a relevant job.
The program coordinators manage an end-to-end student lifecycle that ensures each candidate is well-groomed for interviews. Their initiatives include but are not limited to:
- 360° grooming for social skills
- 6 levels of quality checks before students appear for interviews
- Live-connect with speakers for industry insights
- Access to company-specific interview catalog for outcome-driven preparation
- Personalized tips for resume building
- Proactive feedback to improve interview results
- Salary negotiations for income parity
The Full Stack Digital Marketing Programme is a value proposition for anyone looking for a promising start to their marketing career. Apply now and leverage the global NIIT alumni network that is 35 million strong and growing.
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NIIT is a leading Skills and Talent Development Corporation that is building a workforce pool for global industry requirements. It ranks among the world’s leading training companies owing to its vast and comprehensive array of talent development programs. With a footprint in over 30 countries, NIIT offers training and development solutions to Individuals, Enterprises, and Institutions. NIIT incubated, StackRoute, as a digital transformation partner for corporates to build multi-skilled full stack developers at scale.