Tag : display ads

13.08.18 EN main

How to make your display ads less disruptive

Disruption to audiences’ browsing experience has become the name of the game in recent years. Making an ad’s size, design, frequency and viewability pander to audiences without challenging browsers in some overt...
09.08.18 EN main

Programmatic Display x Native Advertising

In 2014, the IAB estimated that by 2018 programmatic spend within display advertising would have grown from 28% in 2018 to 80% of all marketing spend – and it’s looking very likely with the UK’s programmatic...
photo_2018-07-27_19-26-19

The language of online advertising—concepts to...

Digital advertising is a relatively new discipline—at least when you consider how many years businesses have been messaging consumers to promote or sell a product or service. In the age of digital, online advertising...
09.03.18 EN main

Programmatic Native vs Display Advertising – 5...

Display ads have been a go-to option in digital advertising for many years, and they have been effective. But native ads have gained popularity since their inception too and provide engaging ways of promoting...
b2b_leads

How to generate B2B leads without going grey

Intro For every C-level executive of a B2B organization, there comes a time when they just have to stop and wonder if the funds they’re spending on marketing are worth it. They can’t help but ask themselves if their...
programmatic_display_advertising

7 important things you should know about...

As a Senior Programmatic Specialist here at Coast Digital, I spend most of my time helping our clients understand and make the most of their media budgets through the medium of display advertising and talking to...
Business Strategy

11 creative uses of augmented reality in...

Augmented reality is quickly becoming one of the hottest trends in the marketing and advertising industries, recognized as an innovative and creative way of connecting with customers and increasing engagement. The...
display_advertising

How to easily quantify the precise value of...

Proving the value of ‘display’ without running a time and budget consuming test has always been difficult. But no more. The below analysis can not only prove display’s worth but it can precisely...
monetisation

Monetisation flexibility with ads that fit

Let’s face it: if you’re a mobile publisher, there is a good chance that you rely on ads to monetise your apps. Sure, in-app purchases, subscriptions, and paid installs are coveted, but they are typically only part...