The importance of online advertising
The advancement of the World Wide Web since the last ten years has completely changed the advertising landscape. Online advertising is evolving rapidly with time. Nearly half of the world’s population uses the...
Programmatic ad viewability outperforming direct ads for first time, says report
A new study from Integral Ad Science (IAS) has noted a potential sea-change in terms of digital advertising, with programmatic desktop display ads in the UK outperforming publisher direct ads for the first time. The...
How to make your display ads less disruptive
Disruption to audiences’ browsing experience has become the name of the game in recent years. Making an ad’s size, design, frequency and viewability pander to audiences without challenging browsers in some overt...
Programmatic Display x Native Advertising
In 2014, the IAB estimated that by 2018 programmatic spend within display advertising would have grown from 28% in 2018 to 80% of all marketing spend – and it’s looking very likely with the UK’s programmatic...
The language of online advertising—concepts to master for success
Digital advertising is a relatively new discipline—at least when you consider how many years businesses have been messaging consumers to promote or sell a product or service. In the age of digital, online advertising...
Programmatic Native vs Display Advertising – 5 ways they differ
Display ads have been a go-to option in digital advertising for many years, and they have been effective. But native ads have gained popularity since their inception too and provide engaging ways of promoting...
How to generate B2B leads without going grey
Intro For every C-level executive of a B2B organization, there comes a time when they just have to stop and wonder if the funds they’re spending on marketing are worth it. They can’t help but ask themselves if their...
7 important things you should know about programmatic display advertising
As a Senior Programmatic Specialist here at Coast Digital, I spend most of my time helping our clients understand and make the most of their media budgets through the medium of display advertising and talking to...
11 creative uses of augmented reality in marketing and advertising
Augmented reality is quickly becoming one of the hottest trends in the marketing and advertising industries, recognized as an innovative and creative way of connecting with customers and increasing engagement. The...
How to easily quantify the precise value of display advertising
Proving the value of ‘display’ without running a time and budget consuming test has always been difficult. But no more. The below analysis can not only prove display’s worth but it can precisely...
Monetisation flexibility with ads that fit
Let’s face it: if you’re a mobile publisher, there is a good chance that you rely on ads to monetise your apps. Sure, in-app purchases, subscriptions, and paid installs are coveted, but they are typically only part...
6 steps to digital marketing success
Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing can span anywhere from ads on Google to posts on Twitter to even mobile...
Six tips to capitalise on the rise of mobile advertising
The quest for transparency is paying dividends for mobile marketers. Following the investment in making measurement improvements, mobile is now the star player in the Australian advertising game. Online advertising...
