7 proven ways to improve your PPC campaign performance
Time is money. So what are the key things to look for when we need to improve the performance of a PPC account and get results fast? Often, when we begin work on a PPC account or campaign, it...
PPC and paid advertising: display vs. search vs. social ad differences
Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies. However, if you’re new to...
5 digital marketing skills to make you a hot commodity in 2021
The need for digital marketers has increased multiple folds. As per LinkedIn, there has been a 63% hike in marketing jobs in the first 6 months of 2021. Marketing continues to remain as part of...
Display advertising is on fire: how to get the most out of It
Over the past year and a half, marketers have had to pivot to everything digital. This is especially true of B2B marketers and sales teams responding to the cancellation of in-person events and...
Marketing channels your business should take advantage of
Commerce, business, or trade in this day and age has long moved past the Silk Road and its network of routes. Today, it is the internet that allows for access to multiple countries, regions,...
The importance of online advertising
The advancement of the World Wide Web since the last ten years has completely changed the advertising landscape. Online advertising is evolving rapidly with time. Nearly half of the world’s...
Programmatic ad viewability outperforming direct ads for first time, says report
A new study from Integral Ad Science (IAS) has noted a potential sea-change in terms of digital advertising, with programmatic desktop display ads in the UK outperforming publisher direct ads...
How to make your display ads less disruptive
Disruption to audiences’ browsing experience has become the name of the game in recent years. Making an ad’s size, design, frequency and viewability pander to audiences without...
Programmatic Display x Native Advertising
In 2014, the IAB estimated that by 2018 programmatic spend within display advertising would have grown from 28% in 2018 to 80% of all marketing spend – and it’s looking very likely with...
The language of online advertising—concepts to master for success
Digital advertising is a relatively new discipline—at least when you consider how many years businesses have been messaging consumers to promote or sell a product or service. In the age of...
Programmatic Native vs Display Advertising – 5 ways they differ
Display ads have been a go-to option in digital advertising for many years, and they have been effective. But native ads have gained popularity since their inception too and provide engaging...
How to generate B2B leads without going grey
Intro For every C-level executive of a B2B organization, there comes a time when they just have to stop and wonder if the funds they’re spending on marketing are worth it. They can’t help...
7 important things you should know about programmatic display advertising
As a Senior Programmatic Specialist here at Coast Digital, I spend most of my time helping our clients understand and make the most of their media budgets through the medium of display...
11 creative uses of augmented reality in marketing and advertising
Augmented reality is quickly becoming one of the hottest trends in the marketing and advertising industries, recognized as an innovative and creative way of connecting with customers and...
How to easily quantify the precise value of display advertising
Proving the value of ‘display’ without running a time and budget consuming test has always been difficult. But no more. The below analysis can not only prove display’s worth...
Monetisation flexibility with ads that fit
Let’s face it: if you’re a mobile publisher, there is a good chance that you rely on ads to monetise your apps. Sure, in-app purchases, subscriptions, and paid installs are coveted, but they...
6 steps to digital marketing success
Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing can span anywhere from ads on Google to posts on...
Six tips to capitalise on the rise of mobile advertising
The quest for transparency is paying dividends for mobile marketers. Following the investment in making measurement improvements, mobile is now the star player in the Australian advertising...
