Seven important metrics to measure content marketing ROI
ROI is an effective way of determining marketing success, but B2B marketers aren’t crazy about it. What metrics can they use to measure content marketing returns? Whether you are conscious...
Impact of COVID-19 on Digital Advertising
COVID-19 has pushed all of us into that dark space from were coming out seems to be dangerous. We have been locked inside our homes; the economy is falling, jobs are declining exponentially and...
5 steps to executing a holistic full-funnel strategy
Now more than ever, marketers must be strategic and agile to keep up with the changes in consumer behaviour. Whether you are selling a product or a service that has a long or short sales cycle,...
Great methods to monetize a blog
Blogging is incredibly popular as the internet is home to hundreds of millions of blogs, from people all over the world. They also run the gamut when it comes to content. Some blogs focus on...
5 practical tips to step up your audience targeting game
Don’t miss out on opportunities audience targeting can bring to your PPC campaigns. Here are best practices for stepping up your audience targeting game. Whether you are managing search,...
3 strategies to increase brand awareness and recognition using social media
Social media offers a powerful platform that can help you increase brand awareness and recognition, and grow your business. Your business can’t afford to ignore social media. According to...
Top 6 reasons your online reputation is important
In the world of business, reputation is everything. It’s how potential customers find your business. It’s how satisfied customers become loyal to your brand. In a world where...
How to avoid common e-commerce SEO mistakes
Every e-commerce website has a goal to sell the products online. The goal is often simple, make more money and have a good page ranking and also the overall website security. There are plenty of...
The impact of Coronavirus on digital marketing and effective solutions
A quick look at some strategic steps that can help your digital marketing and ecommerce efforts during Coronavirus times. The outspread of coronavirus disease (COVID 19) has affected everyone...
How to get the most out of programmatic advertising during a global lockdown
When you hire an advertising company, you are swapping convenience for higher cost. But during a pandemic, that isn’t always a realistic trade-off. By incorporating AI into your marketing...
Top 10 timeless marketing terms
What terms are part of your everyday customer outreach strategy? What marketing lingo or jargon do you encounter on an everyday basis – that you have to explain to others? Here are useful...
Top mobile app marketing trends of 2020
Just like any other activity powered by technology, the digital ecosystem is also evolving with each passing day. There are fresh platforms and unique techniques that change the trends of online...
