SEO will protect your business during COVID-19
People are skipping retail malls, which have contributed to a sudden spike in purchasing online. By the time COVID-19 dies down and people go back to “business as normal,” customers...
5 important B2B eCommerce challenges and how to master them
The global B2B eCommerce market, with a value of $12.2 trillion in 2019, is more than six times bigger than the B2C market. In 2019, B2B eCommerce sales accounted for about 13% of all B2B...
How to navigate social media marketing trends
Despite shifting social media marketing trends, even smaller businesses can harness a successful digital strategy with some innovation and creativity. It’s no secret that social media...
How to drive digital innovation necessary during the pandemic
Before the arrival of COVID-19, digital transformation was well underway in most sectors of the American economy from manufacturing to retail. Here, internet marketing pro Nick Chasinov offers...
How to build your personal brand online for career success
Throughout your career, you’ve spent countless hours developing your skills as a top representative in your field. Your resume is admirable and your references provide glowing testimonials to...
10 essentials to make perfect PPC reports for your clients
What is PPC? PPC reflects a pay-per-click, a digital marketing technique where marketers pay the fee each time, they click on one of their advertisements. This is basically a way of browsing for...
3 social media hacks to help your content go viral
Whether you own a nonprofit or a social impact company, your cause deserves mass exposure. At times, it can feel challenging to utilize social media to unlock this. With so many competing...
What is Performance Marketing?
With performance marketing, businesses only pay when they get results. While it doesn’t necessarily guarantee a good return on investment, performance marketing is often a contributor to...
Redefining content marketing: Marrying storytelling and tech
Content marketing has proven its worth to brands over the past decade by skilfully combining data-driven storytelling with brand narratives. In a world of dialogue versus monologue, this...
7 tips to write an effective email marketing copy
Writing an email marketing copy has become an art form in itself. Experts and marketers have come to many conclusions regarding formulas that work best in emails. Still, it’s every brand’s...
Seven important metrics to measure content marketing ROI
ROI is an effective way of determining marketing success, but B2B marketers aren’t crazy about it. What metrics can they use to measure content marketing returns? Whether you are conscious...
Impact of COVID-19 on Digital Advertising
COVID-19 has pushed all of us into that dark space from were coming out seems to be dangerous. We have been locked inside our homes; the economy is falling, jobs are declining exponentially and...
