Email marketing has emerged as one of the most used marketing tools for millions of e-commerce startups. The key performance indicator of any email marketing campaign is the email open rate. The more people that open...
A new study from Integral Ad Science (IAS) has noted a potential sea-change in terms of digital advertising, with programmatic desktop display ads in the UK outperforming publisher direct ads for the first time. The...
At the beginning of the year, my company was absorbed by another digital marketing agency. One of the first things my team and I noticed about our new home is that our new co-workers used the word “strategy”...
Technology has been developing at a rapid pace, and along with these developments come vast amounts of data. With a massive 2.5 quintillion bytes of data being generated each day, traditional methods of storage are...
Over the last few years, I have reviewed thousands of blogs whilst looking to develop either my own profile or market client brands. Here are my observations, tips, and advice on what makes a sociable blogger and why it...
How the research was conducted The study was conducted with Swedish firm Brand Metrics to determine the efficacy of the mobile channel in promoting brand lift – and how to optimise advertising within it. The mobile...
‘Web performance’ isn’t a term that often crops up in casual conversation, especially between small business owners. But it really should do. Web performance, or the speed at which a web page is downloaded and...
When someone says, “I’m a designer” that could mean a number of different things. When someone says “I’m a tech designer”, then you can start to narrow it down, typically to user experience (UX) or user...
We are proud to announce our new partnership with FastSpring – a powerful global digital commerce platform, based in Santa Barbara. FastSpring is a SaaS company that offers a subscription billing service &...
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But CTR is important to advertisers, too....
Native advertising’s ability to blend in with an end-user’s content experience has made it extremely popular with brands. In fact, it’s so popular that native made up almost 60% of all digital display spending...
Even seasoned marketers need to review the foundational elements of email marketing – acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes. I spent some quality time...
