Digital marketing is the new normal
More than a year ago, the world stopped. Literally. The pandemic blind-sided us in a way that we never could have imagined. Our normal home/work routine was replaced with either too many hours...
Why optimization in marketing is important for better business outcomes
Marketing optimization is the process of improving the marketing efforts of a business in order to maximize the ROI. Every marketing channel needs to be involved in the optimization process....
Marketing channels your business should take advantage of
Commerce, business, or trade in this day and age has long moved past the Silk Road and its network of routes. Today, it is the internet that allows for access to multiple countries, regions,...
4 tips for running a successful pay-per-click campaign
Pay-per-click (PPC) advertising is a mainstay of today’s digital marketing world, and the investment seems to be paying off for a lot of sellers. In fact, 74% of brands say PPC is a huge...
How digital marketing helps to grow your business
To go Traditional or Digital becomes some extent of confusion for little and medium businesses. With a scarce marketing budget, it becomes difficult for each small and medium business to divide...
The changing landscape of digital marketing
The digital revolution that has been sweeping over the world of retail and marketing continues to evolve, with sophisticated solutions emerging to address constantly changing consumer behavior....
Success tips for beginners in digital marketing
Digital marketing has barely left any industry unscathed with its implementation. It is emerging as a bankable choice to achieve everlasting success and brand recognition. Due to this, a lot of...
The difference between social media and digital marketing
It is important to understand the differences between Social Media and Digital Marketing, so people can go to the right resources for their campaigns. Both social media advertising and digital...
Quick & easy link building ideas you don’t want to overlook
Link building is challenging. Make sure you’re taking advantage of these quick, easy opportunities to gain a relevant, high quality link. Let’s face it — link building is hard. It’s...
Use this proactive PPC strategy to build your brand
Learn how to expand your PPC program to find new audiences, build your brand, and future-proof your business. When your business is killing it with sales from your PPC program, it’s tempting...
6 ways you can leverage consumer psychology to drive more sales
The modern-day consumer differs a lot from those of even 20 years ago. We’re used to online marketing now, and we consider the internet a part of everyday life. However, we are still...
The future of PPC advertising: best strategies for 2021
Pay-Per-Click advertising is still a very useful and efficient strategy for online businesses. However, like with everything else, approaches change over time, and old ways are replaced with new...
