Internet Marketing News


How much should you invest in content marketing?

Some entrepreneurs are reluctant to invest anything at all until they know a particular strategy will work. That’s not smart. Content marketing is a powerful marketing strategy for attracting new traffic, building...

How to optimize your mobile design for search

OK. You have that perfect idea for a service website or blog and want to start development. You know it’s unique and will offer something different — along with copious amounts of value for users. Don’t rush into...

PPC 101: Eight tips to get started

PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase ROI? PPC (Pay-Per-Click) marketing, or paid search marketing,...

4 ways to improve your marketing agency

As the founder of Group8A, a boutique marketing consultancy, my two biggest challenges are: Implementing and optimizing successful marketing strategies for our clients. Leading and growing our marketing agency by...

3 ways to master social media content marketing

I dart around the Internet, mindlessly searching. I attach to things that are familiar, almost on autopilot. And then… a shiny, new idea or object catches my attention for a brief second. As a business owner,...

3 ways to use images to elevate your business

Photos are an important part of building a brand, but picking the right photos can pose a consistent challenge. That old adage of “a picture is worth a thousand words” has never been more true than it is in the...