Marketing Blog

the latest trends and news for digital marketers

ppcmate-how-to-increase-email-open-rate

How to Increase Email Open Rates?

Email marketing has emerged as one of the most used marketing tools for millions of e-commerce startups. The key performance indicator of any email marketing campaign is the email open rate. The more people that open...
unsocialable-blog

Is Your Blog Socialable Enough?

Over the last few years, I have reviewed thousands of blogs whilst looking to develop either my own profile or market client brands. Here are my observations, tips, and advice on what makes a sociable blogger and why it...
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How effective is mobile advertising?

How the research was conducted The study was conducted with Swedish firm Brand Metrics to determine the efficacy of the mobile channel in promoting brand lift – and how to optimise advertising within it. The mobile...
ppcmate-partner-with-fastspring

We have partnered with FastSpring!

We are proud to announce our new partnership with FastSpring – a powerful global digital commerce platform, based in Santa Barbara. FastSpring is a SaaS company that offers a subscription billing service &...
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