What is Pop-under Advertising?
A type of fullscreen window that opens behind the browser window of a website. In contrast to a pop-up ad, which opens over the browser window, a pop-under is less obtrusive as it hides behind other windows. When a user visits a website with pop-under advertisements, the pop-under will open up in a new browser window hidden under the user’s current browser. When the user closes their current browser then they will noticed the pop-under advertisement making them less intrusive, more acceptable to users and will not take visitors away from the publisher’s website.
Pop-under ad gives advertisers a good opportunity to brand their product as well as giving the users sufficient product information. It can also provide advertisers with no creatives to use any landing page within their website as a pop-under advertisement. Pop-unders are used extensively in advertising on the Web.
Creative Type: Landing page (URL)
What can a Pop-under ad boost?
Generate leads & sign ups.
Drive online purchases.
Increase app downloads.
Increase brand awareness.
Maximize advertising revenue.
Increase website pageviews.
Increase video views.
Improve Alexa ranking.
Pop-under Targeting Options
Receive visitors from specific countries, states, cities or DMA regions.
Receive traffic from targeted domain names and sources only.
Get visitors from specific browsers or make an exclusion list.
Target mobile, tablet and desktop devices via operating systems.
Programmatic Advertising Technology
Programmatic ad buying is the automated process of buying or selling online advertisements at scale. It has become increasingly more popular in the digital space as a way to purchase inventory, as there are many benefits to the advertiser. Unlike traditional advertising, where audiences are put together using demographics based on people who watch a certain TV show or read a specific magazine, Programmatic Advertising takes another step forward and is able to target audiences by extremely specific criteria.
Programmatic opens up unrivaled inventory and smart targeting, adding a layer onto your digital strategy to help you exceed any KPI. It allows us to buy inventory and target specific audiences in a way we never have before, providing richer and smarter advertising experiences. Programmatic technology gains access to almost 99% of all online ad inventory and allows businesses to reach their audiences like never before. PPCmate works with a range of programmatic partners to enable media buyers to get quality traffic in lower rates as much as possible.
