Tag : analytics

20.03.18 EN main

How to set up event tracking in Google Analytics

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event tracking lets you monitor...
missing_audience

How to target the ‘missing audience’ in your...

What’s behind a successful data-driven marketing strategy? The answer might be in the audience you aren’t targeting. While marketers do know how to use real-time data, they mainly do so at the end of the funnel, and...