Tag : advertisers

26.04.18 EN main

How publishers and advertisers can bulletproof...

Even as the online video ad market becomes a highly mature industry, the topic of brand safety continues to raise its ugly head. In Asia, where the digital video audience is vast (almost 1 billion eyeballs), the story...
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How to compete against big advertisers in PPC

It isn’t easy to compete against big brand advertisers in PPC. They have deep pockets, large in-house marketing teams, and contracts with high-priced ad agencies. As a smaller competitor, you might conclude that the...
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