Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies. However, if you’re new to...
Interest is surging as technologies to target key account improves and relevant data becomes more accessible. Account-based marketing or ABM is a B2B marketing strategy that aligns sales and...
Over the past year and a half, marketers have had to pivot to everything digital. This is especially true of B2B marketers and sales teams responding to the cancellation of in-person events and...
Commerce, business, or trade in this day and age has long moved past the Silk Road and its network of routes. Today, it is the internet that allows for access to multiple countries, regions,...
As third-party data sources evolve, learn how to generate first-party audiences through PPC to fuel accurate audience targeting in digital marketing. After nearly two decades of the internet...
What are the biggest content trends you should start applying to your content marketing strategy? Here are five trends worth knowing. Content marketing and SEO have been hitting some awesome...
ROI is an effective way of determining marketing success, but B2B marketers aren’t crazy about it. What metrics can they use to measure content marketing returns? Whether you are conscious...
Now more than ever, marketers must be strategic and agile to keep up with the changes in consumer behaviour. Whether you are selling a product or a service that has a long or short sales cycle,...
Content is an actor which has to direct it properly with help of an attractive and interactive story and it must allow the visionary (public) to get convert and seems to be that they were living...
The digital marketing strategies used in B2B for the industrial sector are completely different from the strategies used in other industries because the audience is unique. According to...
Speaking with business owners, I often hear the same thing: “SEO has become ineffective – it’s too competitive, the noise-to-value ratio is too high. It’s become almost impossible to...
While ABM can help you target the key decision makers in your accounts, job titles aren’t always what they seem. Columnist Sonjoy Ganguly explains how to factor hierarchy into your ABM...
Intro For every C-level executive of a B2B organization, there comes a time when they just have to stop and wonder if the funds they’re spending on marketing are worth it. They can’t help...
I’ve successfully used Facebook, Instagram, LinkedIn, YouTube and Twitter to generate leads and sales for my digital marketing agency, The Media Captain. Social media has been one of the most...
What is account-based marketing, and should you adopt it? Columnist Kristie Colby suggests how to implement ABM within your organization and how to use technology to scale your...
Contributor Josh Aberant explains the right way to apply the principles of content marketing to meet the needs of developers. Look at the website of any business selling enterprise services or...
