Tag : advertising

21.06.18 EN main

The unicorn marketing theory

Today, 98% of marketing efforts go nowhere. I think I know why. In 2017 I published over 300 posts at my last company’s blog. Just 8 of them performed. Those are the unicorn content. The rest? Donkeys. We spend...
07.03.18 EN main

Lead Generation: Digital Marketing basics

When digital marketing was hyped – so many people and businesses jumped onto the boat. That is a good thing! Sadly there are some even today who are doing some digital marketing but cannot tell the ‘head or tail’...
Businessman drawing ROI (return on investment)

4 Ways for New Businesses to Increase their...

For any new company, the first few months are critical to establishing a basis for long-term success. And it can be daunting when you consider the number of startups that fail –– and the many ways in which a...
native-advertising-rogue-image

Native advertising grows up fast, shedding its...

It was five years ago next month, soon after native advertising had burst on the digital scene, that the Federal Trade Commission took note and convened a hearing on whether the genre was deceptive, regularly disguised...
native-advertising

Eight steps to use native advertising effectively

LONDON: Native advertising offers real benefits for both consumers and marketers as long as it is developed and deployed correctly – and eight critical elements underpin campaign success, according to a leading...
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How to compete against big advertisers in PPC

It isn’t easy to compete against big brand advertisers in PPC. They have deep pockets, large in-house marketing teams, and contracts with high-priced ad agencies. As a smaller competitor, you might conclude that the...
opportunities_programmatic_advertising

Exploring the opportunities in programmatic...

Programmatic advertising has taken the Web by storm with its influence, impact and popularity growing among ’Net enterprises as a means to accelerate success. As a result, now is the time to explore the opportunity...
Robot hand throwing paper airplane

The rise of AI in programmatic advertising

Elon Musk is all for it, Mark Zuckerberg warns of its dangers – and, as if to prove the point, Facebook recently had to shut down parts of their AI experiment after chatbots had become too clever and invented their...
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A guide to monetizing apps using mobile native...

The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas – native...