Tag : Digital Marketing

24.04.18 EN main

Content & SEO: why & how to build...

Let’s discuss TAR. Not the negative tar in nicotine or the stuff that fills cracks on roads, but rather the positive TAR that is the foundation of successful businesses: Trust Authority Reputation Without these three...
11.04.18 EN main

Animation vs. Live Action Videos: Pros &

In 2018, no one can deny the power of video marketing. It’s everywhere you look, and that’s the point. It’s guerrilla marketing at its finest – as such, video should undoubtedly be a part of your strategy. But...
28.03.18 EN main

A digital marketing survival guide for small...

As a small business owner, you’re likely overwhelmed with numerous responsibilities each and every day. Whether it is sales, accounting or just managing the day-to-day operations, keeping up with the continual flow of...
16.01.18 main

How content marketing can save your digital...

In the 2018 B2B research, 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. One thing we’ve had to repeatedly clarify is that content marketing doesn’t simply...
programmatic-advertising

10 signs that programmatic advertising is...

If you read the press you’d be forgiven for thinking programmatic advertising is in decline. But for all the noise about brand safety, viewability, fraud and kickbacks – programmatic is maturing fast. A range of...
native-ads

Native Ad thinking is reaching beyond digital

It’s been six years since the conference keynote at which technology investor Fred Wilson is credited with having coined the term “native advertising.” It is apposite that Wilson is a tech specialist and...
programmatic-media-bying

Programmatic media buying has changed digital...

In South Africa, generally the level of knowledge of what programmatic media buying is, is low. The problem with this, is that programmatic isn’t going away. In fact, it’s growing. Globally programmatic...
grow-small-business

How to grow a small business with top

Looking to make your small business a success? Here are some important budgeting tips and digital advertising trends that could be integral to your future. If you’ve got a small business, naturally you want to...