Skip links

How To Test Digital Marketers’ Skills

This blog is all about digital marketing skills. It’s about the skills required to become a digital marketer and the online platforms you can use to assess digital marketers.  

The rise of digital marketing and the ever-expanding opportunities to advertise online have made traditional marketing tactics outdated. As such, employers need to know how to assess the digital marketing skills of prospective employees effectively. To accurately test the capabilities of eager digital marketers, companies must develop comprehensive examinations that combine theoretical and practical elements to evaluate candidates’ abilities accurately.

What does a digital marketer do?

A digital marketer is a person who creates, manages, and executes marketing strategies on digital platforms. They are responsible for developing target audience persona and marketing campaigns using digital media. They also need skills in customer relationship management, communication, and design. A digital marketer should understand analytics and the basics of coding. These skills include understanding the algorithms of different social media platforms to get accurate data. A digital marketer’s job also entails understanding digital marketing trends and how to optimize marketing efforts on social media platforms. This job requires a great deal of creativity and critical thinking skills.

Skills required to become a digital marketer

Digital marketing is a growing field requiring experienced professionals to succeed in the industry. Digital marketing is an essential tool in today’s world to promote products and services online, and any business needs to stay ahead of the ever-evolving digital landscape. One must possess the right skills to become a successful digital marketer.

– Creative writing, data analysis, problem-solving, and communication skills.

– A digital marketing professional should be able to identify customer needs and create content that resonates with that audience. These skills entail knowledge of analytics and tracking customer behavior on social media platforms.

– In addition, a digital marketer should have experience in online advertising, including search engine optimization (SEO) and social media marketing.

– Finally, a digital marketer should be familiar with emerging trends and technologies such as artificial intelligence and machine learning.

Skills required to become a digital marketer vary by role. However, modern marketers should be able to analyze data and create content that resonates with their target audience.

Strategic thinking: Skills Required to become a digital marketer

Digital marketing requires strategic thinking and an in-depth understanding of the target audience. Successful digital marketers are proficient in analytics, social media, email marketing, and other popular digital marketing techniques. They must develop plans to increase sales and determine the best way to reach their target audience. They also need to stay up-to-date with trends, which requires continual learning. Creative and analytical abilities are essential for digital marketers to succeed, as they must bring art and science to their work. These skills enable them to develop effective digital marketing strategies that maximize the effectiveness of their campaigns.

Data analysis: Skills Required to become a digital marketer

Digital marketing professionals need a combination of technical digital marketing skills and soft skills to be successful. These skills include analytics, SEO/Sem, social media, content marketing, data analysis, and web design. Digital marketers need to have a strong understanding of data analytics and be able to interpret results. They must also be skilled at copywriting, content marketing, and engagement optimization. A digital marketing test can help hiring managers to determine if potential candidates have the technical digital marketing skills they are looking for in a digital marketer.

Other skills that can be beneficial for those looking to pursue a career in digital marketing include knowledge of tools such as Hootsuite, Google Analytics, and MailChimp. These skills allow professionals to manage social media presence, optimize content for search engines, and organize email campaigns efficiently.

Social media marketing: Skills Required to become a digital marketer

Social media marketing requires a comprehensive and diverse set of skills to be successful. The ability to create engaging content, share it effectively online, and measure its effectiveness is central to social media marketing. Additionally, digital marketers must understand social media platforms and their algorithms.

They must also be proficient in advertising and analytics, SEO and inbound marketing, influencer and affiliate marketing, email marketing, etc. An experienced digital marketer should also know about marketing automation and Conversion rate optimization.

While social media marketing requires a great deal of skill as it can help companies build their brand and reach new customers.

Paid social advertising: Skills Required to become a digital marketer

Knowing how to write copy, determine image best practices, and alter bids are key skills for successful paid social media advertising. Successful social media paid to advertise requires knowledge of analytics, search engine optimization/SEO/SEM, social media, and inbound marketing. Professionals should also be proficient in affiliate marketing, email marketing, and other core digital marketing skills. Digital marketers must possess experience in customer relationship management and client success management. They must understand online lead generation and marketing to succeed in the field.

Paid social advertising surrounds various platforms such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest. With the help of these platforms, digital marketers create advertisements that target audiences with specific characteristics. The advertisements must effectively maximize the return on investment (ROI). As a digital marketer, creating effective paid social advertisements requires researching and understanding the target audience. Through market research and analysis, digital marketers can uncover the particular needs and preferences of the target audience.

Email marketing: Skills Required to become a digital marketer

Email marketing is an essential digital marketing skill required to become a successful digital marketer. To communicate effectively with their customers and prospects, digital marketers must be proficient in copywriting. This skill involves creating compelling content for social media posts, email marketing campaigns, website content, and other marketing materials. Besides, email marketing includes creating targeted and personalized commercial emails for existing and potential customers. 

Digital marketers must be able to manage their campaigns and data successfully. They must know how to capture and track data like open rates, click-through rates, and other metrics associated with email campaigns. Additionally, marketers should understand the key elements of an email marketing campaign, like subject lines, sender name, call-to-action, imagery, and text.

Search engine optimization (SEO): Skills Required to become a digital marketer

Search engine optimization (SEO) is an essential skill for digital marketers to master, as it helps to drive traffic to online properties and landing pages. SEO involves technical and creative aspects, such as producing and promoting content, building directory listings, and structuring and securing websites. Excellent knowledge of keyword research, content creation services, and promotion is required in SEO. In addition, digital marketing aptitude tests can help evaluate a candidate’s ability in social media marketing, advertising and analytics, SEO, and Inbound marketing. Overall, SEO is a critical skill for digital marketers that must be mastered to succeed in their business.

 Paid search/ SEA: Skills Required to become a digital marketer

Paid search / SEA is a key component of digital marketing that requires strong search engine optimization (SEO) skills, including writing effective content for search engines. Successful digital marketers must have technical skills such as keyword research, content optimization, and an understanding of analytics. They must also thoroughly understand advertising formats and strategies, such as social media advertising.

Search Engine Advertising (SEA) or “Paid search” is an essential skill for a digital marketer. With the proper knowledge, digital marketers can optimize their organization’s search engine visibility, drive targeted traffic to the company website, and accelerate people toward conversions.

UX (user experience) and CX (customer experience): Skills Required to become a digital marketer

A digital marketer must understand customer experience (CX) and user experience (UX). Technical digital marketing skills, like SEO, PPC, and analytics, are essential for this role. Additionally, digital marketers must possess good soft skills such as communication, problem-solving, and collaboration. Knowing the basics of coding is beneficial for digital marketers, but it is not mandatory. Instead, a good digital marketer should understand the entire customer journey, from awareness to purchase to onboarding and upselling. Digital marketers should have an in-depth knowledge of the customer’s needs and behaviors and understand how companies can best serve them.

Online platforms to assess digital marketers

Digital marketing tests are pre-employment assessments used to recruit qualified digital marketing experts. These tests help to screen out unsuitable candidates. They can assess a candidate’s ability to plan and execute online advertisement campaigns and use analytical tools such as Google AdWords to gain insights into the campaign’s performance. In addition, a thorough assessment of a candidate’s digital marketing skills and experience is conducted. These tests provide valuable insight into a candidate’s ability to organize advertising campaigns on digital media platforms creatively.

To learn more about digital marketing tests, check out our blog a great pre-employment testing site is an online platform that helps assess digital marketers’ skills. It allows users to test their proficiency in various online advertising campaigns. The platform provides detailed analytics on the campaign’s performance, costs, and revenue from different marketing channels. It also offers analytical tools such as Google AdWords to help with campaign optimization. offers several features to ensure accurate and consistent results: digitizing the answer scripts and marking them online, resulting in improved quality and enhancing the speed and efficiency of data processing. Overall, is a great pre-employment testing site that can help digital marketing professionals demonstrate their abilities.

Google Forms: One of the best testing platforms

Google Forms is a powerful platform for testing digital marketing skills. It can assess candidates’ abilities for executing online advertisement campaigns and use analytical tools such as Google AdWords to gain insights into the campaign’s performance. 

Google Forms is a free, easy-to-use, customizable platform suitable for any business. It allows users to input data in different formats and upload visual content. Overall, Google Forms is highly effective and versatile for assessing digital marketers’ skills.

Mentimeter – pre-built education templates

Mentimeter offers a range of pre-built education templates to help educators create engaging lessons. With the help of these templates, educators can quickly draft content and develop lesson plans that cover vital educational topics. The platform also provides a client-ready pool of job seekers ready to be hired as digital marketing professionals.

Mentimeter’s assessment modules test candidates for job-related skills and competencies, such as analytics, data visualization, social media optimization, and conversion optimization. Besides, the platform has game-based and interview-based assessment modules to identify top talent in digital marketing. All this makes it easy for candidates and employers to determine the best fit for a particular role or project.

Kahoot – game-based assessment tool

Kahoot assessment tools allow recruiters to explore a candidate’s knowledge, skills, and expertise across various digital marketing topics. This expertise includes SEO, social media marketing, email marketing, website design and development, and mobile marketing. Recruiters can customize Kahoot’s assessment tools to include topics relevant to their business. This method helps them to better understand the candidate’s comprehension of different facets of digital marketing.

One of Kahoot’s most valuable features for recruiters is the ability to create tests that simulate digital marketing tasks. This feature facilitates a more comprehensive evaluation of the applicant’s skills and gives the employer more information to make an informed decision on the person’s suitability for the role.

Poll Everywhere – used by 300,000 teachers

Poll Everywhere is a powerful online assessment tool that allows companies to quickly and efficiently evaluate potential digital marketers. This tool is designed specifically for digital marketing evaluations and is highly customizable. It will enable businesses to create customized assessments tailored to their organization’s needs. With Poll Everywhere, companies can develop tests to evaluate different aspects of a candidate’s digital marketing skills. 

These tests include analytics, web development, campaign management, and more. The range of questions and topics available through this assessment tool is immense, allowing businesses to craft the perfect assessment for any digital marketing job. Once an evaluation is designed, Poll Everywhere provides detailed feedback and results. This data can be used to evaluate a candidate’s skillset and determine if they are the right person for the job.


Digital marketing is a fast-paced industry, and digital marketers must be able to adapt quickly to new technologies, analytics, and strategies. Hiring digital marketers with online assessment tools can help companies unlock the full potential of their recruitment process. There’s no need to waste time making a hire that may not be well suited for the role. Instead, potential candidates can be tracked through the hiring process, with assessors receiving real-time feedback and insights from their enterprise data. If you’re looking to hire digital marketing talent, use the tools above to test candidates’ skills and gauge their digital marketing knowledge. You’ll be able to identify the best digital marketing talent for your business.
by Tom Siani