Digital Marketing

Businessman drawing E-mails concept

Email marketing and online advertising – the...

Being a marketer is tough. From identifying the different sources for capturing prospects and onboarding them to nurturing and motiving them to convert, a marketer needs to jump through a lot of hoops to win a loyal...
The-importance-of-conversion-rate-optimization

10 tips to increase your conversion rate in...

Conversion is pretty much the Holy Grail of digital marketing, that utopian goal we all strive for, but only the best achieve. Increasing your conversion rate is fundamental to increase your return on investment and...
remarketing-diagram

Include remarketing in your online strategy to...

If you still do not use remarketing (or retargeting) in your online strategy, it can be two things. Either you do not know very well how it works, or you are not convinced of its advantages. In both cases, I’ll...
21.06.18 EN main

The unicorn marketing theory

Today, 98% of marketing efforts go nowhere. I think I know why. In 2017 I published over 300 posts at my last company’s blog. Just 8 of them performed. Those are the unicorn content. The rest? Donkeys. We spend...
20.06.18 EN main

How to budget online vs.offline marketing

Online marketing is ruling the world, there’s no doubt about that. With various websites offering businesses the chance to expose their brand in front of millions of people, it’s no surprise that online marketing is...
13.06.2018

Top 3 entrepreneurial opportunities in digital...

The culture when it was mandatory to work from fixed offices on fixed durations is passé. Welcome to the Digital Age! Digital Technologies know no boundaries or time constraints. Digital Marketing can be done from...
12.06.18 EN 2

3 key digital marketing tactics you can use to...

When you stop and think about it, the concept of digital marketing as it exists today is pretty incredible. Less than a few decades ago, your marketing efforts as a small business were limited to a radio or television...
search-marketing

A beginner’s guide to paid search

In 2017, it was predicted that $92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that advertisers are continually keen to invest in.  In...
BRAND on price labels

15 digital marketing tips for new companies...

With the foray into digital marketing becoming easier and more affordable, many companies are tossing their hat into the arena and giving it a try. Your business, like many others, may benefit from using digital...