AI & Content Marketing: answers to 3 FAQs
Artificial intelligence (AI) is one of the current “it” terms in marketing. Every marketer is thinking about how to best use it and every technology provider is trying to push offerings that...
How AI can uncover new insights and drive SEO performance
In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in search. Fast-forward to 2018, and search marketers are...
The ROI of recommendation engines for marketing
Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains why marketers should be...
The rise of AI in programmatic advertising
Elon Musk is all for it, Mark Zuckerberg warns of its dangers – and, as if to prove the point, Facebook recently had to shut down parts of their AI experiment after chatbots had become too...
The value of applying artificial intelligence in display advertising
From increased efficiency in campaign management to stronger personalization, columnist Adam Grow explains how AI is changing the face of digital advertising. Technology is advancing at an...
What automated ads mean for advertisers
The advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. Much of the talk is focused on what the near future holds for us, but there are already...
How deep learning is changing the game for both advertisers and consumers
AI has forever changed digital advertising. As marketers, it already allows us to decide how to best engage potential customers and markets like never before. But there’s room to grow. Deep...
4 online marketing trends with big potential to drive sales
Online marketing constantly evolves, providing you with new ways to attract your target audience and convert them into sales and revenue. While there are search engine optimization and email...
Why media buying and advertising is ripe for artificial intelligence
Columnist Carl Erik Kjærsgaard explains how AI can play a role in marketers’ media-buying plans, freeing them to focus on strategy and creative. There’s a reason transparency is such an...
