Tag : advertising campaigns

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The language of online advertising—concepts to...

Digital advertising is a relatively new discipline—at least when you consider how many years businesses have been messaging consumers to promote or sell a product or service. In the age of digital, online advertising...
06.04.18 EN main

LTV vs. CPA: which metric matters most?

When running PPC campaigns or investing precious cash flow into SEO to scale a business, most people are (hopefully) primarily concerned with two things: Lifetime value (LTV) and cost per acquisition (CPA). If your main...
15.03.18 EN main

How to be better at Influencer Marketing than...

With the new Facebook algorithm changes, everyone is rushing to learn about influencers, and for good reason. According to a consumer survey, 54% of women have made a purchase after they saw an influencer posting...