Multichannel Marketing

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4 Essentials of an effective integrated marketing...

Though the idea sounds nice, B2B marketers simply can’t rely on a single piece of software to capture end-to-end marketing processes. The marketing technology (MarTech) landscape is exploding with options, none of...
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Email marketing and online advertising – the...

Being a marketer is tough. From identifying the different sources for capturing prospects and onboarding them to nurturing and motiving them to convert, a marketer needs to jump through a lot of hoops to win a loyal...
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Outstanding advertising: it’s about quality, as...

Marketers are always going to be concerned with where their ads appear. It’s understandable- the ever-expanding world of the internet unfortunately gives ample opportunity for brands to pop up where they don’t want...
21.06.18 EN main

The unicorn marketing theory

Today, 98% of marketing efforts go nowhere. I think I know why. In 2017 I published over 300 posts at my last company’s blog. Just 8 of them performed. Those are the unicorn content. The rest? Donkeys. We spend...
03.04.18 EN man=in

5 areas to focus on if you want better rankings

Everyone is interested in improving their visibility on the web. Many are looking for shortcuts. The fact of the matter is that SEO is more of a long game and anyone promising quick results should be greeted with a high...
30.03.18 EN main

12 tips to improve your reputation strategy

To grow and stay ahead of your competitors, you need to take a hard look at your reputation strategy. The online reputation of your business hinges on a variety of elements. It’s an ever-evolving digital mix-up of...
23.03.18 EN main

Internet Advertising Introductory Guide: why you...

Absolutely every business has some kind of Internet presence -they can be large or small, sell products and services, be very specific or general- they all want the same thing: to reach the largest number of people...
27.02.18 EN main

How to drive marketing results when you’re...

Budget cuts may be a necessary evil in uncertain economic times. But even declines in funding don’t take the pressure off your marketing team to deliver results. If anything, hitting key metrics becomes even more...