How the research was conducted The study was conducted with Swedish firm Brand Metrics to determine the efficacy of the mobile channel in promoting brand lift – and how to optimise advertising within it. The mobile...
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But CTR is important to advertisers, too....
CTR and conversion rates are two of the most important metrics you should be measuring for your business. They’re both about getting users onto your website and then getting them to make a purchase — both having a...
When we think about SEO, we think about keywords. After all, keywords help guide everything from on-page strategy to blog creation and can even play a role in link building. Keywords really are the foundation of a...
Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks. In SEO, there has long been a notion that Google uses a metric called...
We all know by now that mobile has had a tremendous impact on our lives as consumers and as marketers. What we are still getting our collective heads around is what this change means for us as marketers. Consumers have...
Key performance indicators, or KPIs, are used across almost every industry as a metric of how well something is or isn’t working. In PPC, you can use KPIs to determine how successful your campaigns were. Understanding...
A few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting. So now that you’re building your customer base, let’s study how best to keep that...
