Top 6 push notification mistakes and how to fix them
In today’s competitive digital landscape, it’s becoming increasingly challenging to get consumers to click through marketing messages and engage with them. Push notifications represent a...
Building a keyword strategy for comparison content
Help prospective customers make the best decision with comparison content backed by a solid keyword strategy. Whether you’re optimizing a website with a view to selling a tangible product,...
How to optimize your PPC workflow
Avoid pitfalls that can derail the success of your paid search campaigns. Learn how to optimize your PPC workflow for the best results. This post was sponsored by Adzooma. The opinions expressed...
Content refreshing: 4 steps to keep top-performing content fresh
Is your content slowly dying? Learn a simple step-by-step process to identify opportunities and execute a content refreshing process. When you’re content marketing with a focus on creation,...
5 tips to delivering higher click rates on banner campaigns
Advertisers want the highest click rates and greatest return on investment possible when they run digital campaigns. How do publishers help them achieve that, and how do we provide value for...
Why optimization in marketing is important for better business outcomes
Marketing optimization is the process of improving the marketing efforts of a business in order to maximize the ROI. Every marketing channel needs to be involved in the optimization process....
5 fundamental ways to grow organic search traffic
Starting with the impact in mind when growing organic traffic makes it easier to prioritize SEO objectives and tactics. Read about 5 of them here. It’s easy to get caught up in SEO tactics...
5 practical tips to step up your audience targeting game
Don’t miss out on opportunities audience targeting can bring to your PPC campaigns. Here are best practices for stepping up your audience targeting game. Whether you are managing search,...
How to increase online sales in three easy steps through PPC ads
Coronavirus and related quarantine measures led to an increase in online sales, video content consumption, and the time people spent on the internet in general. That’s why PPC ads are more...
Effective mobile advertising strategies for 2020
As the COVID-19 pandemic forces everyone to stay indoors, mobile advertising is going to be crucial. More on how to establish and polish mobile marketing strategies Mobile advertising has been a...
How effective is mobile advertising?
How the research was conducted The study was conducted with Swedish firm Brand Metrics to determine the efficacy of the mobile channel in promoting brand lift – and how to optimise advertising...
What is click-through rate & why CTR is important
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But CTR is...
How images affect your CTR & conversion rates
CTR and conversion rates are two of the most important metrics you should be measuring for your business. They’re both about getting users onto your website and then getting them to make a...
3 warning signs you’re optimizing for the wrong keywords
When we think about SEO, we think about keywords. After all, keywords help guide everything from on-page strategy to blog creation and can even play a role in link building. Keywords really are...
Does “search satisfaction” matter more than click-through rate in SEO?
Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks. In SEO, there has long been a notion that Google uses a...
How creating relevant experiences can boost your clicks on local search ads
We all know by now that mobile has had a tremendous impact on our lives as consumers and as marketers. What we are still getting our collective heads around is what this change means for us as...
The 10 most important PPC KPIs you should be tracking
Key performance indicators, or KPIs, are used across almost every industry as a metric of how well something is or isn’t working. In PPC, you can use KPIs to determine how successful your...
Five very quick tips to building a loyal ecommerce customer base
A few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting. So now that you’re building your customer base, let’s study...
