Tag : ctr

22.05.18 EN main

3 warning signs you’re optimizing for the wrong...

When we think about SEO, we think about keywords. After all, keywords help guide everything from on-page strategy to blog creation and can even play a role in link building. Keywords really are the foundation of a...
14.02.18 EN main

Does “search satisfaction” matter more than...

Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks. In SEO, there has long been a notion that Google uses a metric called...
Business concept. Illustration of collaboration, teamwork and creative thinking

How creating relevant experiences can boost your...

We all know by now that mobile has had a tremendous impact on our lives as consumers and as marketers. What we are still getting our collective heads around is what this change means for us as marketers. Consumers have...
ppc_kpi

The 10 most important PPC KPIs you should be...

Key performance indicators, or KPIs, are used across almost every industry as a metric of how well something is or isn’t working. In PPC, you can use KPIs to determine how successful your campaigns were. Understanding...
eCommerceTips

Five very quick tips to building a loyal...

A few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting. So now that you’re building your customer base, let’s study how best to keep that...