By Kahl Orr, founder of Rise, a digital marketing agency that builds high-performing websites for some of the fastest-growing brands. Investing in search engine optimization (SEO) for your...
The stature of online shopping and online sales is increasing fast in this pandemic-stricken world. Therefore, for businesses dealing with sales, it has become necessary for them to think about...
A second consecutive chaotic and stressful holiday season is over. And just like last year, it’s tempting to close the books on it and never look back. However, that would be a mistake. There...
Research suggests that a good digital marketing strategy can increase revenues by 5-8% over 12 months. So if you start now, you could see significant growth by the end of the year. So what makes...
Digital marketing in 2022 can’t be arbitrary anymore; it needs to be strategic to be noteworthy. But, how can one tell apart the fads from the trends? Marketing was once all about brand...
Discover how you can market your business effectively by adding text message campaigns to your marketing strategy. How easy is it for you to cut through the noise and communicate with your...
The past couple of years have seen rapid shifts in consumer behavior. With the pandemic still rearing its head worldwide, the unpredictability doesn’t show signs of stopping. For marketers,...
The digital landscape also abides by the Darwinian principles of evolution. That explains why businesses that adapt to fluctuating trends generally come out on top, and those that fail to...
Over 4 billion people are active email users. That’s more than half the world’s population! So, it shouldn’t surprise you when we say that email marketing can work wonders for your...
Learn 14 benefits of having your business on social media and how to maximize your presence on social platforms. Remember when people said social media was just a fad? Its power has become...
Interest is surging as technologies to target key account improves and relevant data becomes more accessible. Account-based marketing or ABM is a B2B marketing strategy that aligns sales and...
The need for digital marketers has increased multiple folds. As per LinkedIn, there has been a 63% hike in marketing jobs in the first 6 months of 2021. Marketing continues to remain as part of...
In recent years, digital marketing, compared to traditional promotion channels, has been taking a more and more important place in the structure of companies’ marketing budgets. And due to...
Learn what you need to know about SMS marketing – from simple tips and compliance concerns to building a world-class opt-in flow. Looking to build an effective SMS marketing campaign for your...
Over the past year and a half, marketers have had to pivot to everything digital. This is especially true of B2B marketers and sales teams responding to the cancellation of in-person events and...
You probably use GIFs most often when you’re texting friends, family or on social media platforms. It works well in those instances, right? Incorporating marketing GIFs into your strategy...
Marketing optimization is the process of improving the marketing efforts of a business in order to maximize the ROI. Every marketing channel needs to be involved in the optimization process....
Commerce, business, or trade in this day and age has long moved past the Silk Road and its network of routes. Today, it is the internet that allows for access to multiple countries, regions,...
To survive and grow your business, digital marketing strategies are effective. When it comes to digital marketing strategies, there are a number of techniques and technologies available at your...
Writing an email marketing copy has become an art form in itself. Experts and marketers have come to many conclusions regarding formulas that work best in emails. Still, it’s every brand’s...
What has worked in the past may not work now or shortly. And we all know that when marketers fall victim to some email marketing myths and misconceptions, their conversion from this channel...
