Google handles an average of 6.9 billion searches per day. Every. Single. Day. Before the pandemic, the number was closer to 3 billion, but with most of us spending so much time indoors we’re...
Help prospective customers make the best decision with comparison content backed by a solid keyword strategy. Whether you’re optimizing a website with a view to selling a tangible product,...
Why Return on Effort is an essential metric for content marketers. The demand for creative, high-quality content is growing in our digital world. Consumers want engaging, personalized...
Crafting mobile-friendly content can help you stand out from competitors and deliver a better user experience. Here’s how to do it. We’ve long heard the importance of creating a...
At first glance, pay-per-click and content marketing can seem like contrasting ideologies. PPC offers an immediate ROI. Alternatively, content marketing takes time to gain momentum. But the two...
All current digital marketing initiatives are built on the basis of content production — defined as the process of conducting research, coming up with strategic ideas, turning those ideas into...
Is your content slowly dying? Learn a simple step-by-step process to identify opportunities and execute a content refreshing process. When you’re content marketing with a focus on creation,...
In the era of content overload, here’s how you can brew fresh ideas to bolster your marketing strategy and stand out If you feel like everything has already been written and you have no...
Get your blog keyword strategy right with tips for understanding keyword intent and impact on the funnel, as well as improving investment and measurement. In SEO content planning, keywords and...
Earned media, though more difficult to achieve, can bring massive benefits for the brand. See 4 types of earned media here and who’s doing it right. Did you know that 61% of people now use...
There are KPIs to measure content success at every stage of the funnel. Learn about content KPIs, how to track them & how they support your marketing goals. Content baby, content! For years...
What are the biggest content trends you should start applying to your content marketing strategy? Here are five trends worth knowing. Content marketing and SEO have been hitting some awesome...
What can a small business do to boost its online sales? For one, they can employ a content marketing strategy. If you play your cards right and write compelling content for your audience,...
When you start a new website, the first thing that comes in your mind is to create high quality content as possible. That will help to generate good backlinks and attract more visitors to your...
Like most businesses, you offer value to your customers through your products and services. But did you know that there’s an additional way to create value that also provides your business...
Content marketing has proven its worth to brands over the past decade by skilfully combining data-driven storytelling with brand narratives. In a world of dialogue versus monologue, this...
ROI is an effective way of determining marketing success, but B2B marketers aren’t crazy about it. What metrics can they use to measure content marketing returns? Whether you are conscious...
Content is King! I’m sure you must have heard or read this term plenty of times. The phrase was introduced by the media magnate Sumner Redstone. It became famous when Bill Gates used it in...
Content is an actor which has to direct it properly with help of an attractive and interactive story and it must allow the visionary (public) to get convert and seems to be that they were living...
Someone I know once told me that writing a description for an app is easy. Of course it is. Writing a text describing what an app can do is not rocket science. Everyone can do it. But why so...
The B2B market has seen significant growth and development in recent years, and it’s not hard to trace the original source – the advance of the internet and the various technologies that...
