Content Marketing

Google recently updated its search quality rating guidelines, which has had a profound impact on the way that content is created. Publishing a revised 164-page document, the leading search engine is now paying greater...

As a business owner, you’ve probably heard the term “evergreen content” thrown around at least a few times. The idea here is that you can create high-quality content that never goes out of style. But the idea...

A simple online search and a quick scroll of Wikipedia can give anyone a good idea of what the core language(s) of any markets are.  In most cases it can be assumed that the main official language(s) would be the key...

Targeting the right topics is vital for boosting your blog’s SEO and getting readers interested in your content. Here are some tips for finding SEO-friendly post topics. Your headlines are the first things readers see...

Organic search is still one of the best ways to drive traffic to your website. Having your site positioned in front of users at the very moment they search is hugely powerful. From helping drive brand awareness to...

Whether you are an independent blogger or a site administrator for an international company, chances are that you will need content at one point or another. While you may be good at sales, writing or even hand-made...

Do you want to boost your company’s sales? Whether consumers choose to buy something or not is very often a matter of small psychological triggers. Your product might be great, but if your site isn’t set up...

One question I get asked a lot at industry events is, “How do come up with more interesting content?” First, it’s important to remember that you are an expert on the details of your industry. What is obvious to...

It’s estimated that there are 4.5 billion webpages. If you started reading now and continued for 24 hours a day, it would take 15,556 years to read all the current webpages (an average of 500 words per page and a...