All current digital marketing initiatives are built on the basis of content production — defined as the process of conducting research, coming up with strategic ideas, turning those ideas into high-value collateral and then advertising them to a specific audience. Web pages, blogs, infographics, movies and social media postings are all examples of digital content, the marketing of which generates three times the number of leads versus traditional marketing, while costing 62% less.
All content has one goal: to make a connection with an audience — to bring in new leads and result in the return of earlier consumers. Beginners may believe that creating content begins with your own thoughts and what you wish to communicate. However, knowing an audience (imagining what they value, what they find fascinating and what prior material has appealed to them) is actually the vital first step in the brainstorming process.
And, despite the fact that the digital world is always changing, there is a method to the madness of content creation. If you follow the principles below, you’ll quickly establish yourself as a creation leader, drawing qualified prospects ready to solve their problems.
Search engine optimization
You must make your content appealing to search engines in today’s marketing square. Hone your writing abilities helps, certainly, but also use SEO tools to help you get the most out of material. Web content writers should be well-versed in the fundamentals of SEO and apply them to their work. And it isn’t a skill just for copywriters; properly curated video SEO and imagery optimizations help content rank higher than it would otherwise.
Another great approach in learning how an audience is talking about a topic is to conduct keyword research, which will also assist in identifying fresh content options that you may not have explored otherwise.
Good content curation entails distilling a large amount of information and data into the most useful and relevant presentation for the reader, and research provides you with the authority to talk about topics in a relevant and industry-specific manner. It also helps you develop stronger and more fluid writing abilities by giving you confidence and clarity.
Change happens quickly in just about any business, so research — including tirelessly reading other people’s work — will help you stay up to date. The greatest content developers are inquisitive, and restlessly seek out topics that their target audience is likely to be interested in.
The more material you provide, the more visitors your website will receive. If you want to be the best publisher in your field, you must make a commitment to push out content that readers are interested in regularly. It isn’t something you do simply when you have free time. It isn’t a hobby. Treat it like work. In order to achieve visibility, digital content production needs dedication and consistency. Remember, “Out of sight, out of mind”, so publish.
Learn about your audience
If you dig deep enough into an audience’s interests and patterns, you’ll discover new ideas that you might not have happened across otherwise. Basic demographic data like age, interests, education, location and purchasing patterns may go a long way in helping curate the kind of ideation you need. Understanding a consumer is your first obligation as a content creator, so, while brainstorming new concepts, consider what they would find entertaining, intriguing or useful, then consider how those ideas can fit into content strategy.
A brand’s character and voice, design strategy, strong points, weaknesses, rivals’ tactics and effective content strategies with the highest value should all be included when curating content. It is only successful if it is in sync with a brand’s image and gets the message out properly, so brand analysis is crucial, and will help additionally in anticipating the content’s ROI.
Pay attention to feedback
Request feedback on material from a third party to check whether you’re still thinking about your primary audience and if you’re on track with the content marketing goals set at the onset of a project. Asking consumers for feedback and then reviewing it can help identify unresolved questions about a product or area that you might not have considered. Material created in response to those queries will have a direct and significant impact on the current consumer base.
It’s both difficult and gratifying at the same time to work as a content creator. Most of us have the ability to curate some, but making it reach the masses, and then gaining success through content strategy, is a whole different ball game. When trying to ace in this domain, remember the “C”s – customer, creativity and consistency, and you’re good to go.
by Bhavik Sarkhedi