Are you unlocking the true value of your social display ads?
Social ads are about to get a serious makeover in 2020, but many marketers are still leaning on outdated habits, according to Bonzai founder and chief executive Rahul Pandey. In this...
What marketers need to know about authenticity in influencer marketing
Advanced authenticity analytics key to campaign success. “A lot of our clients want to check the quality of their influencers to make sure they have the right target and understand the quality...
Effective digital marketing strategies for business
To survive and grow your business, digital marketing strategies are effective. When it comes to digital marketing strategies, there are a number of techniques and technologies available at your...
How to navigate social media marketing trends
Despite shifting social media marketing trends, even smaller businesses can harness a successful digital strategy with some innovation and creativity. It’s no secret that social media...
How to drive digital innovation necessary during the pandemic
Before the arrival of COVID-19, digital transformation was well underway in most sectors of the American economy from manufacturing to retail. Here, internet marketing pro Nick Chasinov offers...
How to build your personal brand online for career success
Throughout your career, you’ve spent countless hours developing your skills as a top representative in your field. Your resume is admirable and your references provide glowing testimonials to...
3 social media hacks to help your content go viral
Whether you own a nonprofit or a social impact company, your cause deserves mass exposure. At times, it can feel challenging to utilize social media to unlock this. With so many competing...
What is Performance Marketing?
With performance marketing, businesses only pay when they get results. While it doesn’t necessarily guarantee a good return on investment, performance marketing is often a contributor to...
Impact of COVID-19 on Digital Advertising
COVID-19 has pushed all of us into that dark space from were coming out seems to be dangerous. We have been locked inside our homes; the economy is falling, jobs are declining exponentially and...
3 strategies to increase brand awareness and recognition using social media
Social media offers a powerful platform that can help you increase brand awareness and recognition, and grow your business. Your business can’t afford to ignore social media. According to...
The impact of Coronavirus on digital marketing and effective solutions
A quick look at some strategic steps that can help your digital marketing and ecommerce efforts during Coronavirus times. The outspread of coronavirus disease (COVID 19) has affected everyone...
Tips to increase traffic to your website
If there’s one thing that a business needs most in the world, it’s more customers. Now’s the time to ask yourself, “Well, how do I get more customers?” The actual process of getting...
5 game-changing tech innovations — and 3 you might be happier without
Technology has affected our lives in major ways, giving us mind-blowing gadgets and awesome software we can’t remember how we lived without. Of course, as with all innovations, there are some...
Tips for creating content for content marketing
Content is King! I’m sure you must have heard or read this term plenty of times. The phrase was introduced by the media magnate Sumner Redstone. It became famous when Bill Gates used it in...
How to improve your website ranking in 2020
There are factors that influence website ranking in search engines. Considering these factors determines how a website is ranked in search engines. Many people wonder how the major search...
Hashtag marketing as a way to increase conversion rate
Hashtag marketing has been huge with the popularity of social media which means that many business owners are already profiting from it and you will need to put in extra effort to succeed in...
Social media advertising woes: Where do brands fall short?
Regardless of which platform you use, it’s important to target with purpose, define audiences strategically and develop impactful content. Social platforms and third-party apps seemingly...
Tips on how to get your local e-commerce ready to go international
Going international with your local e-commerce business can be a profitable move. That being said, it isn’t without its challenges. As with any business expansion, you will need to plan,...
Social Media Marketing: How Social Listening can Increase Your Sales and Grow Your Business
Social listening, along with excellent verbal communication skills, can make you unstoppable in crafting social media content that not only converts but also giving an exciting and rewarding...
6 reasons why ORM companies are important for local business
In a world, dominated by the internet, it is unlikely to get successful in establishing a reliable reputation without connections in the digital world. Although investing money is a massive...
How to develop a winning programmatic strategy
Programmatic advertising technology is fundamentally changing the way brands interact with consumers, offering a vastly more efficient way to execute and manage a true omnichannel media strategy...
