Tag : social media

Investing in social media marketing is one of the most effective ways to promote your business and acquire more leads. Over the past decade, Facebook, Twitter, Pinterest, Instagram, Snapchat, and other social platforms...

Social media has exploded over the past 2 years. Businesses, large and small, are integrating social media marketing campaigns into their marketing plans. The ones who truly understand the purpose of social media are...

With each passing year, the Web has become more multilingual. According to Internet World Stats, 804 million people use the Internet in Chinese, and 337 million people use it in Spanish. So if you’ve spent time...

As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. For a start, Domain Authority isn’t as critical as...

It is critical now more than ever to manage your online data security and reputation. We live in the information age, and what you say or do online can have a massive effect on how people perceive your business. In a...

With the new Facebook algorithm changes, everyone is rushing to learn about influencers, and for good reason. According to a consumer survey, 54% of women have made a purchase after they saw an influencer posting...

Online video is being viewed with increasing frequency throughout the world. By 2020 more than 80% of all consumer Internet traffic will come from online videos, according to Cisco. With linear TV declining at 10% per...

If you read the press you’d be forgiven for thinking programmatic advertising is in decline. But for all the noise about brand safety, viewability, fraud and kickbacks – programmatic is maturing fast. A range of...

Although Google’s former Distinguished Engineer Matt Cutts declared guest blogging “dead” in 2014, it’s honestly more alive than ever today. Modern marketers understand the benefits of using guest...