Social media advertising woes: Where do brands fall short?
Regardless of which platform you use, it’s important to target with purpose, define audiences strategically and develop impactful content. Social platforms and third-party apps seemingly...
Tips on how to get your local e-commerce ready to go international
Going international with your local e-commerce business can be a profitable move. That being said, it isn’t without its challenges. As with any business expansion, you will need to plan,...
Social Media Marketing: How Social Listening can Increase Your Sales and Grow Your Business
Social listening, along with excellent verbal communication skills, can make you unstoppable in crafting social media content that not only converts but also giving an exciting and rewarding...
6 reasons why ORM companies are important for local business
In a world, dominated by the internet, it is unlikely to get successful in establishing a reliable reputation without connections in the digital world. Although investing money is a massive...
How to develop a winning programmatic strategy
Programmatic advertising technology is fundamentally changing the way brands interact with consumers, offering a vastly more efficient way to execute and manage a true omnichannel media strategy...
The power of positivity: 4 social media marketing tips to improve your online presence
Just ask basketball fan Eliot Robinson. He found a way to get people like Lebron James and Russell Westbrook to follow his Instagram page. Instagram has become a business hub and marketing tool...
How to use content marketing and influencer marketing for best results
The millennial love for social media now seems to be driving the advertising and promotional front of marketing campaigns for huge as well as upcoming brands. Each of them is busy trying to...
Social Media is a Pivotal Role Player for Improving Traffic Rate; Why
In today’s time, brands that ignore the role of social media for business development purposes fail to attain success. Social media is definite part of the routine that people have these days....
9 Websites to Visit and Find Inspiration
Inspiration makes the world a better place. It is a big dose on a gloomy day. Even small slivers go a long way. Whether you have just a sense that your life needs parking up or you are just...
3 types of videos to improve your marketing
As the value of video marketing continues to grow rapidly, it’s becoming more and more important (and hugely beneficial) to include these visual tools in the marketing arsenal of any...
Blogging trends you need to follow in 2018-2019
Bloggers appear every day. Some of them entertain themselves, others believe that they have vital information to share with the world. However, SMM specialists have made a career out of it, many...
Five social media trends that will impact digital advertising
Social media has become a critical ingredient to every advertiser’s marketing mix. Gone are the days in which social media was simply used for product discovery and awareness. Today, social...
11 reasons ecommerce brands need PCC
There’s a lot of money to be made in the ecommerce world, and plenty of ways in which to pursue it — in fact, the sheer variety of viable marketing methods out there can leave a lot of...
Factors that influence your website’s credibility
Your online website is the digital portrayal of your business. Viewers go through it with an intention of peeking into the functioning of your business and even the reputation of it. One of the...
5 tactics to drive website traffic that aren’t SEO
It’s no surprise that driving traffic to your website is the key to higher conversions and increased revenue. After all, if people aren’t visiting your business online, they...
How to budget online vs.offline marketing
Online marketing is ruling the world, there’s no doubt about that. With various websites offering businesses the chance to expose their brand in front of millions of people, it’s no surprise...
10 ways to market your business on social media
Investing in social media marketing is one of the most effective ways to promote your business and acquire more leads. Over the past decade, Facebook, Twitter, Pinterest, Instagram, Snapchat,...
5 common social marketing mistakes
Social media has exploded over the past 2 years. Businesses, large and small, are integrating social media marketing campaigns into their marketing plans. The ones who truly understand the...
How to market your app internationally
With each passing year, the Web has become more multilingual. According to Internet World Stats, 804 million people use the Internet in Chinese, and 337 million people use it in Spanish. So if...
Experts agree: Social media is ineffective in local link building
As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. For a start, Domain...
5 smart tips for managing your business’s social media reputation
It is critical now more than ever to manage your online data security and reputation. We live in the information age, and what you say or do online can have a massive effect on how people...
