Digital marketing is the new normal
More than a year ago, the world stopped. Literally. The pandemic blind-sided us in a way that we never could have imagined. Our normal home/work routine was replaced with either too many hours...
Why optimization in marketing is important for better business outcomes
Marketing optimization is the process of improving the marketing efforts of a business in order to maximize the ROI. Every marketing channel needs to be involved in the optimization process....
6 ways you can leverage consumer psychology to drive more sales
The modern-day consumer differs a lot from those of even 20 years ago. We’re used to online marketing now, and we consider the internet a part of everyday life. However, we are still...
4 types of earned media & who is doing it right
Earned media, though more difficult to achieve, can bring massive benefits for the brand. See 4 types of earned media here and who’s doing it right. Did you know that 61% of people now use...
What marketers need to know about authenticity in influencer marketing
Advanced authenticity analytics key to campaign success. “A lot of our clients want to check the quality of their influencers to make sure they have the right target and understand the quality...
6 essential influencer-marketing truths every e-commerce brand should know
More than a few companies have been burned by the wrong approach. Make sure yours isn’t one of them. Influencer marketing is becoming a fundamental part of many e-commerce brands. In fact,...
How to improve your website ranking in 2020
There are factors that influence website ranking in search engines. Considering these factors determines how a website is ranked in search engines. Many people wonder how the major search...
How to use content marketing and influencer marketing for best results
The millennial love for social media now seems to be driving the advertising and promotional front of marketing campaigns for huge as well as upcoming brands. Each of them is busy trying to...
Digital marketing trends that are changing the way we market to consumers
The world is changing, and technology is taking the lead. Today, everything is going digital — entertainment, health, real estate, banking and even currencies. This is, however,...
Hit your mark with these 10 actionable digital marketing tactics
Online marketing refers to any form of marketing that happens on the internet. It involves a wide range of techniques and technologies such as social media, email, search engines and mobile...
4 advanced ways to drive traffic to your website with online marketing
When you’re trying to attract more visitors to your site and standard sources of traffic are failing you, it’s time to take your efforts to the next level. Try these four methods for...
A digital marketing survival guide for small businesses
As a small business owner, you’re likely overwhelmed with numerous responsibilities each and every day. Whether it is sales, accounting or just managing the day-to-day operations, keeping up...
How to be better at Influencer Marketing than your competitors
With the new Facebook algorithm changes, everyone is rushing to learn about influencers, and for good reason. According to a consumer survey, 54% of women have made a purchase after they saw...
6 digital marketing trends that will explode your brand awareness in 2018
Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won’t work for you this year. What got you to this point...
How to steal links from your lazy competitors
Link building is still a vital component of modern SEO. I think it’s fair to say that many SEO practitioners would agree that it’s one of the most difficult components because the days of...
How to drive marketing results when you’re facing budget cuts
Budget cuts may be a necessary evil in uncertain economic times. But even declines in funding don’t take the pressure off your marketing team to deliver results. If anything, hitting key...
5 trends shaping the future of content marketing
Technology is making it possible to precisely target you most promising audience and know what content they will enjoy. From creation to distribution, new technology is enabling marketers to...
3 reasons why influencer marketing produces incredible value
Still on the fence about influencer marketing? It’s time to join the trend. Interest in influencer marketing is at an all-time high, and there is no sign of it slowing down. My agency is...
How social media marketing strategies can help in enhancing brand identity?
Whether you want to sell out your products, gain new subscribers, or even want to influence followers to your brand and its message, they’ve got to identify your presence and importance....
Content promotion strategies: The shortcut to traffic
Content Promotion Strategies: The Shortcut to Traffic Why Content Promotion? Content marketing is a frustrating business. Not only is it time-consuming, but there’s also a lot of conflict...
How to achieve off the charts off-page SEO that will boost traffic
When you think about improving your SEO, what’s the first thing that comes to mind? Maybe you think of rewriting your web copy to rank better for certain keywords, churning out new posts for...
