Tag : content marketing

Google recently updated its search quality rating guidelines, which has had a profound impact on the way that content is created. Publishing a revised 164-page document, the leading search engine is now paying greater...

As a business owner, you’ve probably heard the term “evergreen content” thrown around at least a few times. The idea here is that you can create high-quality content that never goes out of style. But the idea...

Online marketing refers to any form of marketing that happens on the internet. It involves a wide range of techniques and technologies such as social media, email, search engines and mobile devices. The internet changed...

Targeting the right topics is vital for boosting your blog’s SEO and getting readers interested in your content. Here are some tips for finding SEO-friendly post topics. Your headlines are the first things readers see...

You know what’s essential to finding success with content marketing? Building your online presence strategically and consistently. As you construct your content foundation, your authority grows. As your authority...

Organic search is still one of the best ways to drive traffic to your website. Having your site positioned in front of users at the very moment they search is hugely powerful. From helping drive brand awareness to...

One question I get asked a lot at industry events is, “How do come up with more interesting content?” First, it’s important to remember that you are an expert on the details of your industry. What is obvious to...

When you’re trying to attract more visitors to your site and standard sources of traffic are failing you, it’s time to take your efforts to the next level. Try these four methods for increasing the volume of...

It’s estimated that there are 4.5 billion webpages. If you started reading now and continued for 24 hours a day, it would take 15,556 years to read all the current webpages (an average of 500 words per page and a...