What is the Future of Digital Marketing?
All of us know the importance of digital marketing. Digital marketing is used in every field. From scratch to everything advanced, digital marketing plays an important role in bloating the sales...
SEO and content strategy for service-based businesses
A good SEO strategy is required for getting more attention to any website. Whether a blog or a service-based web page, proper SEO is highly necessary. Every company is competing for the...
5 digital marketing skills to make you a hot commodity in 2021
The need for digital marketers has increased multiple folds. As per LinkedIn, there has been a 63% hike in marketing jobs in the first 6 months of 2021. Marketing continues to remain as part of...
PPC and content marketing: the perfect combo for immediate ROI
At first glance, pay-per-click and content marketing can seem like contrasting ideologies. PPC offers an immediate ROI. Alternatively, content marketing takes time to gain momentum. But the two...
How digital marketing is evolving and the benefits of digital marketing platforms
In recent years, digital marketing, compared to traditional promotion channels, has been taking a more and more important place in the structure of companies’ marketing budgets. And due to...
6 skills you need to become a successful online content creator
All current digital marketing initiatives are built on the basis of content production — defined as the process of conducting research, coming up with strategic ideas, turning those ideas into...
Content refreshing: 4 steps to keep top-performing content fresh
Is your content slowly dying? Learn a simple step-by-step process to identify opportunities and execute a content refreshing process. When you’re content marketing with a focus on creation,...
5 reasons why new businesses need blogs with videos
Starting a new business during the digital marketing era means you need to build an online presence. While creating a website and posting ads and blogs are traditional methods of making people...
Why optimization in marketing is important for better business outcomes
Marketing optimization is the process of improving the marketing efforts of a business in order to maximize the ROI. Every marketing channel needs to be involved in the optimization process....
Quick & easy link building ideas you don’t want to overlook
Link building is challenging. Make sure you’re taking advantage of these quick, easy opportunities to gain a relevant, high quality link. Let’s face it — link building is hard. It’s...
6 ways you can leverage consumer psychology to drive more sales
The modern-day consumer differs a lot from those of even 20 years ago. We’re used to online marketing now, and we consider the internet a part of everyday life. However, we are still...
7 tips for developing your blog keyword strategy
Get your blog keyword strategy right with tips for understanding keyword intent and impact on the funnel, as well as improving investment and measurement. In SEO content planning, keywords and...
4 types of earned media & who is doing it right
Earned media, though more difficult to achieve, can bring massive benefits for the brand. See 4 types of earned media here and who’s doing it right. Did you know that 61% of people now use...
Measuring content success: kpi’s for every stage of the funnel
There are KPIs to measure content success at every stage of the funnel. Learn about content KPIs, how to track them & how they support your marketing goals. Content baby, content! For years...
5 big content trends you need to know now
What are the biggest content trends you should start applying to your content marketing strategy? Here are five trends worth knowing. Content marketing and SEO have been hitting some awesome...
The importance of influencer marketing in the ‘new normal’ digital sphere
There’s a saying that “there are decades where nothing happens, and there are weeks where decades happen.” 2020 was the latter. As both brands and consumers adjust to this “new normal”...
5 ways to create educational content (and why you should)
Like most businesses, you offer value to your customers through your products and services. But did you know that there’s an additional way to create value that also provides your business...
Effective digital marketing strategies for business
To survive and grow your business, digital marketing strategies are effective. When it comes to digital marketing strategies, there are a number of techniques and technologies available at your...
Redefining content marketing: Marrying storytelling and tech
Content marketing has proven its worth to brands over the past decade by skilfully combining data-driven storytelling with brand narratives. In a world of dialogue versus monologue, this...
Seven important metrics to measure content marketing ROI
ROI is an effective way of determining marketing success, but B2B marketers aren’t crazy about it. What metrics can they use to measure content marketing returns? Whether you are conscious...
Tips for creating content for content marketing
Content is King! I’m sure you must have heard or read this term plenty of times. The phrase was introduced by the media magnate Sumner Redstone. It became famous when Bill Gates used it in...
