The need for digital marketers has increased multiple folds. As per LinkedIn, there has been a 63% hike in marketing jobs in the first 6 months of 2021. Marketing continues to remain as part of...
At first glance, pay-per-click and content marketing can seem like contrasting ideologies. PPC offers an immediate ROI. Alternatively, content marketing takes time to gain momentum. But the two...
In recent years, digital marketing, compared to traditional promotion channels, has been taking a more and more important place in the structure of companies’ marketing budgets. And due to...
All current digital marketing initiatives are built on the basis of content production — defined as the process of conducting research, coming up with strategic ideas, turning those ideas into...
Is your content slowly dying? Learn a simple step-by-step process to identify opportunities and execute a content refreshing process. When you’re content marketing with a focus on creation,...
Starting a new business during the digital marketing era means you need to build an online presence. While creating a website and posting ads and blogs are traditional methods of making people...
Marketing optimization is the process of improving the marketing efforts of a business in order to maximize the ROI. Every marketing channel needs to be involved in the optimization process....
Link building is challenging. Make sure you’re taking advantage of these quick, easy opportunities to gain a relevant, high quality link. Let’s face it — link building is hard. It’s...
The modern-day consumer differs a lot from those of even 20 years ago. We’re used to online marketing now, and we consider the internet a part of everyday life. However, we are still...
Get your blog keyword strategy right with tips for understanding keyword intent and impact on the funnel, as well as improving investment and measurement. In SEO content planning, keywords and...
Earned media, though more difficult to achieve, can bring massive benefits for the brand. See 4 types of earned media here and who’s doing it right. Did you know that 61% of people now use...
There are KPIs to measure content success at every stage of the funnel. Learn about content KPIs, how to track them & how they support your marketing goals. Content baby, content! For years...
What are the biggest content trends you should start applying to your content marketing strategy? Here are five trends worth knowing. Content marketing and SEO have been hitting some awesome...
There’s a saying that “there are decades where nothing happens, and there are weeks where decades happen.” 2020 was the latter. As both brands and consumers adjust to this “new normal”...
Like most businesses, you offer value to your customers through your products and services. But did you know that there’s an additional way to create value that also provides your business...
To survive and grow your business, digital marketing strategies are effective. When it comes to digital marketing strategies, there are a number of techniques and technologies available at your...
Content marketing has proven its worth to brands over the past decade by skilfully combining data-driven storytelling with brand narratives. In a world of dialogue versus monologue, this...
ROI is an effective way of determining marketing success, but B2B marketers aren’t crazy about it. What metrics can they use to measure content marketing returns? Whether you are conscious...
Content is King! I’m sure you must have heard or read this term plenty of times. The phrase was introduced by the media magnate Sumner Redstone. It became famous when Bill Gates used it in...
Content is an actor which has to direct it properly with help of an attractive and interactive story and it must allow the visionary (public) to get convert and seems to be that they were living...
Someone I know once told me that writing a description for an app is easy. Of course it is. Writing a text describing what an app can do is not rocket science. Everyone can do it. But why so...
