4 types of earned media & who is doing it right
Earned media, though more difficult to achieve, can bring massive benefits for the brand. See 4 types of earned media here and who’s doing it right. Did you know that 61% of people now use...
Measuring content success: kpi’s for every stage of the funnel
There are KPIs to measure content success at every stage of the funnel. Learn about content KPIs, how to track them & how they support your marketing goals. Content baby, content! For years...
5 big content trends you need to know now
What are the biggest content trends you should start applying to your content marketing strategy? Here are five trends worth knowing. Content marketing and SEO have been hitting some awesome...
The importance of influencer marketing in the ‘new normal’ digital sphere
There’s a saying that “there are decades where nothing happens, and there are weeks where decades happen.” 2020 was the latter. As both brands and consumers adjust to this “new normal”...
5 ways to create educational content (and why you should)
Like most businesses, you offer value to your customers through your products and services. But did you know that there’s an additional way to create value that also provides your business...
Effective digital marketing strategies for business
To survive and grow your business, digital marketing strategies are effective. When it comes to digital marketing strategies, there are a number of techniques and technologies available at your...
Redefining content marketing: Marrying storytelling and tech
Content marketing has proven its worth to brands over the past decade by skilfully combining data-driven storytelling with brand narratives. In a world of dialogue versus monologue, this...
Seven important metrics to measure content marketing ROI
ROI is an effective way of determining marketing success, but B2B marketers aren’t crazy about it. What metrics can they use to measure content marketing returns? Whether you are conscious...
Tips for creating content for content marketing
Content is King! I’m sure you must have heard or read this term plenty of times. The phrase was introduced by the media magnate Sumner Redstone. It became famous when Bill Gates used it in...
How do you enable your content marketing skill when it comes to B2B?
Content is an actor which has to direct it properly with help of an attractive and interactive story and it must allow the visionary (public) to get convert and seems to be that they were living...
Writing an app description for better conversion rates
Someone I know once told me that writing a description for an app is easy. Of course it is. Writing a text describing what an app can do is not rocket science. Everyone can do it. But why so...
B2B marketing strategies that actually work
The B2B market has seen significant growth and development in recent years, and it’s not hard to trace the original source – the advance of the internet and the various technologies that...
4 Psychological Tricks for Creating a Website People Wouldn’t Want to Leave
Psychology is a science that allows people to understand the complexities of human behavior. So if you want to invoke a specific type of behavior, this is where you need to turn to for clues....
11 Hints To Create Winning Content Strategy For Small E-commerce Ventures
With such an abundance of e-commerce stores, it’s essential that you put together a fantastic marketing strategy, so that you can attract the right customers. One of the best ways to do...
How to help your content team to have better ideas
Leading or managing a content team can be a highly rewarding experience. However, all too often, it results in a dilemma. You are expected to generate the majority of ideas for your...
How to use content marketing and influencer marketing for best results
The millennial love for social media now seems to be driving the advertising and promotional front of marketing campaigns for huge as well as upcoming brands. Each of them is busy trying to...
9 Websites to Visit and Find Inspiration
Inspiration makes the world a better place. It is a big dose on a gloomy day. Even small slivers go a long way. Whether you have just a sense that your life needs parking up or you are just...
Is it Content Strategy or Content Marketing?
Content is a huge piece of your marketing efforts – at least, it should be. The world won’t know what you’re about without content, whether you prefer blogs, social media posts,...
How to create engaging content in “boring” niches
Creating content for a trendy industry is easy and fun. But you don’t always get to write about things you like. There is a chance that the industry you have to promote is boring. Since...
10 writing & editing tools to create skillful social media content
The common misconception behind the high-quality content is that it relies on writing skills exclusively. Of course, having style is indispensable, but opting for a third-party tool to make...
Blogging trends you need to follow in 2018-2019
Bloggers appear every day. Some of them entertain themselves, others believe that they have vital information to share with the world. However, SMM specialists have made a career out of it, many...
