Seven important metrics to measure content marketing ROI
ROI is an effective way of determining marketing success, but B2B marketers aren’t crazy about it. What metrics can they use to measure content marketing returns? Whether you are conscious...
Tips for creating content for content marketing
Content is King! I’m sure you must have heard or read this term plenty of times. The phrase was introduced by the media magnate Sumner Redstone. It became famous when Bill Gates used it in...
How do you enable your content marketing skill when it comes to B2B?
Content is an actor which has to direct it properly with help of an attractive and interactive story and it must allow the visionary (public) to get convert and seems to be that they were living...
Writing an app description for better conversion rates
Someone I know once told me that writing a description for an app is easy. Of course it is. Writing a text describing what an app can do is not rocket science. Everyone can do it. But why so...
B2B marketing strategies that actually work
The B2B market has seen significant growth and development in recent years, and it’s not hard to trace the original source – the advance of the internet and the various technologies that...
4 Psychological Tricks for Creating a Website People Wouldn’t Want to Leave
Psychology is a science that allows people to understand the complexities of human behavior. So if you want to invoke a specific type of behavior, this is where you need to turn to for clues....
11 Hints To Create Winning Content Strategy For Small E-commerce Ventures
With such an abundance of e-commerce stores, it’s essential that you put together a fantastic marketing strategy, so that you can attract the right customers. One of the best ways to do...
How to help your content team to have better ideas
Leading or managing a content team can be a highly rewarding experience. However, all too often, it results in a dilemma. You are expected to generate the majority of ideas for your...
How to use content marketing and influencer marketing for best results
The millennial love for social media now seems to be driving the advertising and promotional front of marketing campaigns for huge as well as upcoming brands. Each of them is busy trying to...
9 Websites to Visit and Find Inspiration
Inspiration makes the world a better place. It is a big dose on a gloomy day. Even small slivers go a long way. Whether you have just a sense that your life needs parking up or you are just...
Is it Content Strategy or Content Marketing?
Content is a huge piece of your marketing efforts – at least, it should be. The world won’t know what you’re about without content, whether you prefer blogs, social media posts,...
How to create engaging content in “boring” niches
Creating content for a trendy industry is easy and fun. But you don’t always get to write about things you like. There is a chance that the industry you have to promote is boring. Since...
10 writing & editing tools to create skillful social media content
The common misconception behind the high-quality content is that it relies on writing skills exclusively. Of course, having style is indispensable, but opting for a third-party tool to make...
Blogging trends you need to follow in 2018-2019
Bloggers appear every day. Some of them entertain themselves, others believe that they have vital information to share with the world. However, SMM specialists have made a career out of it, many...
5 common digital marketing mistakes (and how to avoid them)
Are you struggling to find digital marketing strategies that work for your business? Are you so overwhelmed with all the options and worried you’ll waste money on campaigns that will fail?...
The difference between on-site blog content and off-site content
Google recently updated its search quality rating guidelines, which has had a profound impact on the way that content is created. Publishing a revised 164-page document, the leading search...
How fleeting content is changing content marketing
As a business owner, you’ve probably heard the term “evergreen content” thrown around at least a few times. The idea here is that you can create high-quality content that never goes out of...
Hit your mark with these 10 actionable digital marketing tactics
Online marketing refers to any form of marketing that happens on the internet. It involves a wide range of techniques and technologies such as social media, email, search engines and mobile...
How to come up with SEO-friendly post topics for your blog
Targeting the right topics is vital for boosting your blog’s SEO and getting readers interested in your content. Here are some tips for finding SEO-friendly post topics. Your headlines are the...
5 major tips to build & improve your online presence with content marketing
You know what’s essential to finding success with content marketing? Building your online presence strategically and consistently. As you construct your content foundation, your authority...
Working around Google Analytics to improve your content marketing
Organic search is still one of the best ways to drive traffic to your website. Having your site positioned in front of users at the very moment they search is hugely powerful. From helping drive...
