Starting a new business during the digital marketing era means you need to build an online presence. While creating a website and posting ads and blogs are traditional methods of making people aware of your brand, there are modern methods you could try to keep up with technology. One of the best ways to start building your online presence is by video blogging. It may seem too casual or too modern but here are good reasons why vlogging is an essential step on your business’s path to success.
Content marketing you can afford
If you plan to boost the online presence of your new business, vlogging is the way to go. Marketing and promotions cost a lot of money and require a lot of time. Fortunately, digital marketing makes it easier and more affordable for startups to raise brand awareness and reach a wider audience.
You can easily create video blogs using just a laptop or mobile phone and edit them with a free online video editor. As your business grows and profit starts to come in, then you slowly purchase the equipment you need and maybe, one day, put together a team of marketers who will take care of all your video blog posts.
Humanize your brand
It’s one thing to learn about a brand through words and another to see the faces behind it. Not only will videos add a personal touch to your online content, but they also humanize the experience. They give consumers the good feeling that they’re supporting and buying from an individual or group of people, not just a brand or website. Written blog posts are still effective, but videos come with a voice, making it easier for people to connect.
Help business rank and trend
Posting video blogs is one of the most effective ways to rank up on search engines. Content that’s available in multiple formats is a top priority in SERPs. If your blog also comes in video format, it’s more likely to come up on the first search engine results page.
You can boost the SE ranking of your video by posting it on a popular video search engine such as YouTube. Do some SEO keyword research and optimize your interactive content with popular keywords and terms when you upload it. Add an eye-catching title and snippet and don’t forget to choose a thumbnail image that will make your target audience want to click on your video.
Showcase skills and expertise
Consumers are more likely to choose a product or service from a company that’s an expert in the industry. Vlogging is a great way to showcase your knowledge and expertise in a specific niche. It can help boost your credibility and gives consumers an impression that you are the best in the field.
Let’s say you sell vacuum cleaners. If you post videos about tips and tricks to make vacuuming more effective, important terms in vacuum cleaner manuals and what they mean, or something about how to make your vacuum cleaner last longer, consumers will see that you know about your product and things related to cleaning. If your content makes sense and it provides information that’s useful for them, they’re more likely to trust your brand.
Boost social media impact
The great thing about videos is that you can share them across multiple online platforms. Aside from posting them on your website or YouTube channel, repurpose them for social media networks as well. Making your vlog available on Facebook, Twitter, and Instagram increases your chances of reaching more people, no matter where they are in the world. Plus, reactions, comments, and shares from users can help increase your reach and following.
Most social media algorithms now prefer profiles and pages with videos. But, just because these platforms seem more informal, doesn’t mean that you don’t have to research and plan. It’s highly recommended for businesses to create a social media scheduling plan wherein you prepare your video post and schedule when and what time it gets posted. This way, you’re able to post regular video blogs even when you’re not online or when you’re traveling.
Vlog your way to success
Without a doubt, vlogging is a globally trending method of boosting your online presence. Just like written blogs, videos aim to educate and inform consumers while promoting products and services. The significant difference is that videos are a lot more entertaining and engaging. They can turn simple and boring topics into fun and exciting visual content.
Video blogs are more likely to go viral as they’re easily accessible on both mobile and desktop devices. More and more business leaders are shifting their focus towards video content and being new in the business shouldn’t stop you from making the same decision.
by Gladys Labsan