Understanding the business models of video sharing websites
It’s a myth that people don’t like paying for watching videos. Though everybody would love to access for free, it’s not that they won’t pay to watch good videos. Did you know that...
How to use video in your email marketing
Millions of people around the world are watching YouTube every day. Wouldn’t it be awesome if your emails had that kind of engagement? Well, they can. By simply adding video into your email...
How to make video ads work for your local business
The key to creating a video strategy is to make sure that you capitalize on your strengths as a local business. Video advertising has become an increasingly important part of online marketing in...
8 tips for more effective video ads
Video advertising continues to grow in popularity. And indicators are that it still hasn’t reached saturation point. According to some studies, 87% of businesses use video as a marketing tool...
How Video Marketing Benefits Digital Brands
If our marketing ancestors were still around, they’d be scoffing at how easy we have it. They’d say, “Back in my day, we didn’t walk around with video cameras in our pockets. And, even...
5 ways to increase engagement and generate more leads with video
By 2021, video will represent 80% of all online traffic. Here are 5 tips for video marketing around ideal length, type of content, and tracking. In 2018, video is no longer an afterthought to a...
3 types of videos to improve your marketing
As the value of video marketing continues to grow rapidly, it’s becoming more and more important (and hugely beneficial) to include these visual tools in the marketing arsenal of any...
Planning to make a video ad or other video asset? 3 things to consider
Video advertising is all the rage these days, but, as with any online advertising channel, you can’t just make an ad, run it on YouTube and expect the sales to start pouring in. All great ads...
The changing state of mobile video advertising
Are you seeing more video ads show up on your phone when using your favorite apps? You’re not alone. Mobile advertising is one of the fastest growing media channels today, as app developers...
How to find the perfect explainer video company for your business
In today’s digital world, explainer videos are everywhere. They’ve become the mainstream marketing tool for many businesses. Why not? Videos are incredibly powerful audio-visual...
Animation vs. Live Action Videos: Pros & Cons
In 2018, no one can deny the power of video marketing. It’s everywhere you look, and that’s the point. It’s guerrilla marketing at its finest – as such, video should undoubtedly be a...
Three ways to up your video marketing game
Video marketing has been getting huge for a few years now. Videos allow companies to reach a wider audience (thanks to the popularity of powerful video marketing platforms) and to increase sales...
5 social video marketing mistakes
Online video is being viewed with increasing frequency throughout the world. By 2020 more than 80% of all consumer Internet traffic will come from online videos, according to Cisco. With linear...
How to integrate display with search and video
Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization. This is for all you GDN...
How programmatic video marketing makes consumers laugh, cry, and then buy
Video formats have never been more sophisticated, providing new opportunities for consumer attraction, engagement, and optimization As programmatic spending continues to rise through 2017, video...
Top Live Video Streaming Mobile Apps
A while ago smartphones won popular attention, and now they are more than conventional cell phones. People are getting used to watching their content anywhere, anytime and on any device. Look...
Live-Streaming for Business: How, When, and Why You Should Use It
Social media is big—but video is getting bigger. Part of the reason why is the amazing growth of live streaming. Live streaming is just what it sounds like—a video that a person or a company...
Content promotion strategies: The shortcut to traffic
Content Promotion Strategies: The Shortcut to Traffic Why Content Promotion? Content marketing is a frustrating business. Not only is it time-consuming, but there’s also a lot of conflict...
5 things to know about in-app mobile video advertising
Marketers already know that video is booming. But at a recent roundtable discussion hosted by the Interactive Advertising Bureau (IAB) in New York, marketers talked about the challenges and...
What does video marketing have to do with the customer experience?
I’ve never liked the term video marketing. It’s not so much the ambiguity — we can all agree that “video marketing” and “marketing [of] video” are not the same thing. What bothers...
The state of mobile advertising
The likes of Facebook, Google and Snap are driving the rapid growth of mobile advertising, which includes social, video, search and programmatic. Here’s a look at the state of mobile...
