Video Marketing

the latest trends and news for digital marketers

video-ads

8 tips for more effective video ads

Video advertising continues to grow in popularity. And indicators are that it still hasn’t reached saturation point. According to some studies, 87% of businesses use video as a marketing tool – up from 81% in 2018!...
How Video Marketing Benefits Digital Brands

How Video Marketing Benefits Digital Brands

If our marketing ancestors were still around, they’d be scoffing at how easy we have it. They’d say, “Back in my day, we didn’t walk around with video cameras in our pockets. And, even if we did have a camera to...
26.09.18 EN main

3 types of videos to improve your marketing

As the value of video marketing continues to grow rapidly, it’s becoming more and more important (and hugely beneficial) to include these visual tools in the marketing arsenal of any organization. We know that many...
11.04.18 EN main

Animation vs. Live Action Videos: Pros & Cons

In 2018, no one can deny the power of video marketing. It’s everywhere you look, and that’s the point. It’s guerrilla marketing at its finest – as such, video should undoubtedly be a part of your strategy. But...
02.04.18 EN main

Three ways to up your video marketing game

Video marketing has been getting huge for a few years now. Videos allow companies to reach a wider audience (thanks to the popularity of powerful video marketing platforms) and to increase sales and conversions (videos...