5 things to know about in-app mobile video advertising
Marketers already know that video is booming. But at a recent roundtable discussion hosted by the Interactive Advertising Bureau (IAB) in New York, marketers talked about the challenges and...
What does video marketing have to do with the customer experience?
I’ve never liked the term video marketing. It’s not so much the ambiguity — we can all agree that “video marketing” and “marketing [of] video” are not the same thing. What bothers...
The state of mobile advertising
The likes of Facebook, Google and Snap are driving the rapid growth of mobile advertising, which includes social, video, search and programmatic. Here’s a look at the state of mobile...
7 content types that gain the most engagement & links
What type of content should you create? Answering this question can, at times, be stupefyingly difficult. The world of content today is crazy, with volume (literally) growing by the second....
7 advantages of programmatic advertising and why it is a vital digital marketing tool
Successful businesses are those which exploit not one, but several effective digital marketing channels/ tools in their arsenal. This enhances their marketing mileage and results. Programmatic...
5 video marketing hacks for small businesses in 2017
Video marketing is huge already and is only getting bigger every day. Big brands are investing a sizable portion of their advertisement budget in creating good video campaigns because it’s...
Monetisation flexibility with ads that fit
Let’s face it: if you’re a mobile publisher, there is a good chance that you rely on ads to monetise your apps. Sure, in-app purchases, subscriptions, and paid installs are coveted, but they...
The top 7 trends in corporate video content
We live in a visual society and, increasingly, a video society. The corporate world knows this, and is leveraging video for uses other than just branding or marketing. Video is now often used to...
3 ways to optimize your video advertising strategy on facebook
Finally! You can now make real money using Facebook videos. This mega-platform is clearly taking video seriously as an advertising resource — as it should. Historically, Facebook videos...
Top 8 marketing trends that will define 2017
At its core, marketing is a form of communicating with consumers in the hopes of selling them a product or service. However, it’s often a complicated dance of finding new and exciting ways to...
6 ways to use video to sell new-product concepts
If you have an idea you want to bring to life, you’ll have to convince others it has merit — quickly. In today’s world, the best way of doing that is with video. Hands-down. Video...
Leverage the undeniable power of video marketing on all platforms
Quality content increasingly involves multimedia, which is not surprising: people love to experience things through a variety of senses. Video is the most interactive and engaging type of...
