Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies. However, if you’re new to...
Advertisers want the highest click rates and greatest return on investment possible when they run digital campaigns. How do publishers help them achieve that, and how do we provide value for...
There’s a saying that “there are decades where nothing happens, and there are weeks where decades happen.” 2020 was the latter. As both brands and consumers adjust to this “new normal”...
When business is slow, there’s always ways for a small to medium sized business (SMBs) to market themselves – whether it translates to getting business from customers right now or if it...
The B2B market has seen significant growth and development in recent years, and it’s not hard to trace the original source – the advance of the internet and the various technologies that...
In 2019, how can marketers be expected to keep up with the growth and sophistication of digital advertising? How can they overcome the challenge of needing to be an expert in specific platforms...
Disruption to audiences’ browsing experience has become the name of the game in recent years. Making an ad’s size, design, frequency and viewability pander to audiences without...
In 2014, the IAB estimated that by 2018 programmatic spend within display advertising would have grown from 28% in 2018 to 80% of all marketing spend – and it’s looking very likely with...
Display ads have been a go-to option in digital advertising for many years, and they have been effective. But native ads have gained popularity since their inception too and provide engaging...
For all the industry debate surrounding its potential for fraud, lack of brand safety, and other unsavory outcomes, programmatic media buying continues to represent a significant engine of...
Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization. This is for all you GDN...
In South Africa, generally the level of knowledge of what programmatic media buying is, is low. The problem with this, is that programmatic isn’t going away. In fact, it’s growing....
Content Promotion Strategies: The Shortcut to Traffic Why Content Promotion? Content marketing is a frustrating business. Not only is it time-consuming, but there’s also a lot of conflict...
Intro For every C-level executive of a B2B organization, there comes a time when they just have to stop and wonder if the funds they’re spending on marketing are worth it. They can’t help...
From increased efficiency in campaign management to stronger personalization, columnist Adam Grow explains how AI is changing the face of digital advertising. Technology is advancing at an...
Proving the value of ‘display’ without running a time and budget consuming test has always been difficult. But no more. The below analysis can not only prove display’s worth...
As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing. A...
ROI: These three simple letters often turn into four-letter words in marketing departments and agencies. ROI is either invisible or just, well, not good. Programmatic advertising is often...
Let’s face it: if you’re a mobile publisher, there is a good chance that you rely on ads to monetise your apps. Sure, in-app purchases, subscriptions, and paid installs are coveted, but they...
Mobile and desktop inventory from Google DoubleClick is now available for Display campaigns. Select Display traffic type of the campaign Proceed to the Advanced settings Select Run on all...
Display ads often yield abysmal click-through rates and even lower conversion rates. What accounts for their disappointing performance? It’s a matter of inbound vs. outbound marketing: Unlike...
