Disruption to audiences’ browsing experience has become the name of the game in recent years. Making an ad’s size, design, frequency and viewability pander to audiences without challenging browsers in some overt...
In 2014, the IAB estimated that by 2018 programmatic spend within display advertising would have grown from 28% in 2018 to 80% of all marketing spend – and it’s looking very likely with the UK’s programmatic...
Display ads have been a go-to option in digital advertising for many years, and they have been effective. But native ads have gained popularity since their inception too and provide engaging ways of promoting...
For all the industry debate surrounding its potential for fraud, lack of brand safety, and other unsavory outcomes, programmatic media buying continues to represent a significant engine of expansion for the digital...
Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization. This is for all you GDN (Google Display Network)...
In South Africa, generally the level of knowledge of what programmatic media buying is, is low. The problem with this, is that programmatic isn’t going away. In fact, it’s growing. Globally programmatic...
Content Promotion Strategies: The Shortcut to Traffic Why Content Promotion? Content marketing is a frustrating business. Not only is it time-consuming, but there’s also a lot of conflict regarding best...
Intro For every C-level executive of a B2B organization, there comes a time when they just have to stop and wonder if the funds they’re spending on marketing are worth it. They can’t help but ask themselves if their...
From increased efficiency in campaign management to stronger personalization, columnist Adam Grow explains how AI is changing the face of digital advertising. Technology is advancing at an accelerated rate, and the...
Proving the value of ‘display’ without running a time and budget consuming test has always been difficult. But no more. The below analysis can not only prove display’s worth but it can precisely...
As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing. A recent study from the...
ROI: These three simple letters often turn into four-letter words in marketing departments and agencies. ROI is either invisible or just, well, not good. Programmatic advertising is often associated with the latter. To...
Let’s face it: if you’re a mobile publisher, there is a good chance that you rely on ads to monetise your apps. Sure, in-app purchases, subscriptions, and paid installs are coveted, but they are typically only part...
Mobile and desktop inventory from Google DoubleClick is now available for Display campaigns. Select Display traffic type of the campaign Proceed to the Advanced settings Select Run on all sources to see the list of all...
Display ads often yield abysmal click-through rates and even lower conversion rates. What accounts for their disappointing performance? It’s a matter of inbound vs. outbound marketing: Unlike search ads, display ads...
