Tag : Digital Advertising

One thing that causes many businesses abandon efforts to succeed in online marketing is that it’s extremely overwhelming. How many SEO reports have you seen? I’ve seen hundreds of them. They may be indepth,...

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?” My response: In short: no. There’s an appeal to the economies of...

To say that the advertising industry has been in the throes of transformation over the last few years, at this point, may actually be a little bit of an understatement. In a lot of ways, the journey to get where we are...

What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we’re exposed to every day? Have the memorable ad creators simply struck it lucky? Have the...

Running a startup and surviving the cut-throat competition is an achievement. There are myriad of things that need attention like finances, managing the product, building relationships with clients, and more....

Video advertising is all the rage these days, but, as with any online advertising channel, you can’t just make an ad, run it on YouTube and expect the sales to start pouring in. All great ads start with a great...

Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry mainstream. With the ability to provide scalable and efficient advertising campaigns, programmatic has...

Digital advertising is a relatively new discipline—at least when you consider how many years businesses have been messaging consumers to promote or sell a product or service. In the age of digital, online advertising...

The self-flagellation in our industry needs to stop. In 2017, the industry went through a much-required period of introspection and a subsequent process of transformation. Rightly, we saw changes made of significant...