Programmatic advertising continues to set itself as the new norm. According to Zenith’s forecasts, 65% of all digital advertising spend in 2019 will be traded programmatically. By 2020, the total programmatic...
Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event tracking lets you monitor...
Key performance indicators, or KPIs, are used across almost every industry as a metric of how well something is or isn’t working. In PPC, you can use KPIs to determine how successful your campaigns were. Understanding...
