Are you planning to step into the most lucrative dating affiliate network in 2022? Congratulations, you are here, in for a treat! But first, why should you consider this particular market when...
Learn about the paid search innovations, new platform features, and evolving privacy issues driving major changes in PPC strategy for 2022. 2022 looks promising for search marketers,...
Avoid pitfalls that can derail the success of your paid search campaigns. Learn how to optimize your PPC workflow for the best results. This post was sponsored by Adzooma. The opinions expressed...
Time is money. So what are the key things to look for when we need to improve the performance of a PPC account and get results fast? Often, when we begin work on a PPC account or campaign, it...
Growing an e-commerce business can be summed up in two words—digital marketing. Companies are placing their ads where eyeballs are: Instagram, Facebook, YouTube, TikTok, Pinterest and other...
Representing a projected $6.8 billion in spend this year in the U.S., affiliate marketing is leveraged by many top brands to scale their customer acquisition efforts. What Is Affiliate...
Programmatic advertising continues to set itself as the new norm. According to Zenith’s forecasts, 65% of all digital advertising spend in 2019 will be traded programmatically. By 2020, the...
Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event...
Key performance indicators, or KPIs, are used across almost every industry as a metric of how well something is or isn’t working. In PPC, you can use KPIs to determine how successful your...
