How to optimize your PPC workflow
Avoid pitfalls that can derail the success of your paid search campaigns. Learn how to optimize your PPC workflow for the best results. This post was sponsored by Adzooma. The opinions expressed...
7 proven ways to improve your PPC campaign performance
Time is money. So what are the key things to look for when we need to improve the performance of a PPC account and get results fast? Often, when we begin work on a PPC account or campaign, it...
For a winning digital marketing strategy, do these five things
Growing an e-commerce business can be summed up in two words—digital marketing. Companies are placing their ads where eyeballs are: Instagram, Facebook, YouTube, TikTok, Pinterest and other...
What is affiliate marketing? And how can it help well-known brands scale?
Representing a projected $6.8 billion in spend this year in the U.S., affiliate marketing is leveraged by many top brands to scale their customer acquisition efforts. What Is Affiliate...
Programmatic Advertising 101: Its evolution and how you can utilize it for your brand
Programmatic advertising continues to set itself as the new norm. According to Zenith’s forecasts, 65% of all digital advertising spend in 2019 will be traded programmatically. By 2020, the...
How to set up event tracking in Google Analytics
Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event...
The 10 most important PPC KPIs you should be tracking
Key performance indicators, or KPIs, are used across almost every industry as a metric of how well something is or isn’t working. In PPC, you can use KPIs to determine how successful your...
