Tag : marketing

digital-growth-engine

Programmatic remains primary digital growth...

For all the industry debate surrounding its potential for fraud, lack of brand safety, and other unsavory outcomes, programmatic media buying continues to represent a significant engine of expansion for the digital...
Film camera chalkboard and roll

5 social video marketing mistakes

Online video is being viewed with increasing frequency throughout the world. By 2020 more than 80% of all consumer Internet traffic will come from online videos, according to Cisco. With linear TV declining at 10% per...
integrate-video

How to integrate display with search and video

Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization. This is for all you GDN (Google Display Network)...
seo-proof

How to future-proof your SEO for 2018

We’re (frighteningly!) almost to the end of the year, and with just a couple of weeks left in December, it’s time to start preparing for what SEO might look like in 2018. A little while ago, we highlighted...
native-advertising-rogue-image

Native advertising grows up fast, shedding its...

It was five years ago next month, soon after native advertising had burst on the digital scene, that the Federal Trade Commission took note and convened a hearing on whether the genre was deceptive, regularly disguised...
content-marketing-education

Content marketing will gain from client education

SYDNEY: Content marketing and native advertising are becoming more popular as “top of the funnel” strategy, but more education is needed to boost the medium, according to print media executives. “It does a really...
native-ads

Native Ad thinking is reaching beyond digital

It’s been six years since the conference keynote at which technology investor Fred Wilson is credited with having coined the term “native advertising.” It is apposite that Wilson is a tech specialist and...
Video sharing concept - Uploading your videos to the Internet

How programmatic video marketing makes consumers...

Video formats have never been more sophisticated, providing new opportunities for consumer attraction, engagement, and optimization As programmatic spending continues to rise through 2017, video accounts for a healthy...
abm

Call to B2B marketers: Job titles matter more...

While ABM can help you target the key decision makers in your accounts, job titles aren’t always what they seem. Columnist Sonjoy Ganguly explains how to factor hierarchy into your ABM strategy. Account-Based...