In a competitive business environment, customer loyalty determines the success or failure of your brand. If customers are not loyal, they’ll buy from someone else. As they do that, your...
What can a small business do to boost its online sales? For one, they can employ a content marketing strategy. If you play your cards right and write compelling content for your audience,...
We’ve all known that change is the only constant! It is also true in the real and virtual world. Social media is always changing and evolving. Instagram is one of the most trendiest...
Thanks to the current modern age of digitization, people no longer have to physically go to the shops, wait in lines, walk miles to get the product they want. They can now view all the products...
Social ads are about to get a serious makeover in 2020, but many marketers are still leaning on outdated habits, according to Bonzai founder and chief executive Rahul Pandey. In this...
People are skipping retail malls, which have contributed to a sudden spike in purchasing online. By the time COVID-19 dies down and people go back to “business as normal,” customers...
Whether you own a nonprofit or a social impact company, your cause deserves mass exposure. At times, it can feel challenging to utilize social media to unlock this. With so many competing...
Don’t miss out on opportunities audience targeting can bring to your PPC campaigns. Here are best practices for stepping up your audience targeting game. Whether you are managing search,...
When you hire an advertising company, you are swapping convenience for higher cost. But during a pandemic, that isn’t always a realistic trade-off. By incorporating AI into your marketing...
Just because consumers are online doesn’t mean you can’t form meaningful relationships. To build a successful e-commerce business today, you have to realize that you’re not in the...
Teaser: This post contains Essential tips to help you improve on the quality of your content. Furthermore, there is a checklist in the image which you can incorporate as a writing strategy in...
As travel research and booking moves online, and more and more consumers find content online, native advertising is a logical choice for travel brands. In this article, we’ll look at why...
Hashtag marketing has been huge with the popularity of social media which means that many business owners are already profiting from it and you will need to put in extra effort to succeed in...
As more people watch video content on their mobile devices, the nature of mobile video monetization is changing. This is particularly the case for programmatic advertising, which we define as an...
Adopting the Paid, Earned, Shared and Owned model of multi-channel Media Relations (PESO), coined by marketer and Spin Sucks author Gini Deitrich, to your communications strategy can often...
Going international with your local e-commerce business can be a profitable move. That being said, it isn’t without its challenges. As with any business expansion, you will need to plan,...
Scheduling meetings is a routine activity in any workplace. Meeting organizers are assigned the job of getting a group of people together in the same place and time. The process involves back...
What has worked in the past may not work now or shortly. And we all know that when marketers fall victim to some email marketing myths and misconceptions, their conversion from this channel...
People usually believe that web designing is all about building a website that looks aesthetically pleasing. Although this is a part of it, it’s not the only thing that web designing entails....
The key to creating a video strategy is to make sure that you capitalize on your strengths as a local business. Video advertising has become an increasingly important part of online marketing in...
Many digital marketers look at their email list like it’s their superpower. It is – when it’s accurate and you grow it the right way, the return is worth the effort. But is your email list...