Adopting the Paid, Earned, Shared and Owned model of multi-channel Media Relations (PESO), coined by marketer and Spin Sucks author Gini Deitrich, to your communications strategy can often...
Going international with your local e-commerce business can be a profitable move. That being said, it isn’t without its challenges. As with any business expansion, you will need to plan,...
Scheduling meetings is a routine activity in any workplace. Meeting organizers are assigned the job of getting a group of people together in the same place and time. The process involves back...
What has worked in the past may not work now or shortly. And we all know that when marketers fall victim to some email marketing myths and misconceptions, their conversion from this channel...
People usually believe that web designing is all about building a website that looks aesthetically pleasing. Although this is a part of it, it’s not the only thing that web designing entails....
The key to creating a video strategy is to make sure that you capitalize on your strengths as a local business. Video advertising has become an increasingly important part of online marketing in...
Many digital marketers look at their email list like it’s their superpower. It is – when it’s accurate and you grow it the right way, the return is worth the effort. But is your email list...
If you are doing business and don’t know a couple of things about influencer marketing, you are surely missing something huge! You are lagging from your other counterparts by a substantial...
Video advertising continues to grow in popularity. And indicators are that it still hasn’t reached saturation point. According to some studies, 87% of businesses use video as a marketing tool...
We all have had a hate and love relationship when it comes to email marketing. Sometimes we love the companies for sending us amazing offers and sometimes we hate the other companies for...
The advancement of the World Wide Web since the last ten years has completely changed the advertising landscape. Online advertising is evolving rapidly with time. Nearly half of the world’s...
When it comes to business terminology, a lot of people use terms interchangeably, thinking mistakenly that things mean the same experience. Take the customer journey and the marketing funnel;...
With the rise of cloud-based research tools and services, content marketing has transformed from what it once was. However, no matter the scale of your business or the industry you operate in,...
The digital marketing strategies used in B2B for the industrial sector are completely different from the strategies used in other industries because the audience is unique. According to...
Many of the business owners have misconceptions regarding blogging. Blogging is relatively easier, inexpensive way to boost the inbound marketing efforts, drive traffic to the website, and...
Just ask basketball fan Eliot Robinson. He found a way to get people like Lebron James and Russell Westbrook to follow his Instagram page. Instagram has become a business hub and marketing tool...
If our marketing ancestors were still around, they’d be scoffing at how easy we have it. They’d say, “Back in my day, we didn’t walk around with video cameras in our pockets. And, even...
As email marketing gains popularity, there is one thing organizations have started paying more attention to their deliverability. Compelling copy and creative email design help a brand stand...
As one of the world’s largest providers of advanced email marketing automation tools, Omnisend has the unique ability to provide incredibly valuable data on email marketing performance. Their...
One of the greatest challenges faced by small businesses is the budgetary limitations which do not let them compete with large businesses. But by making the most of your limited marketing...
Google recently updated its search quality rating guidelines, which has had a profound impact on the way that content is created. Publishing a revised 164-page document, the leading search...
