Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies. However, if you’re new to...
Interest is surging as technologies to target key account improves and relevant data becomes more accessible. Account-based marketing or ABM is a B2B marketing strategy that aligns sales and...
The need for digital marketers has increased multiple folds. As per LinkedIn, there has been a 63% hike in marketing jobs in the first 6 months of 2021. Marketing continues to remain as part of...
Andrew Addison, CEO of Purple Square, discusses the importance of putting people at the heart of digital marketing Marketing automation has been powering digital marketing for decades now,...
No matter what kind of industry you work in or how large your business is, you are almost certainly aware of the importance of having a good marketing strategy. After all, how can you sell your...
In recent years, digital marketing, compared to traditional promotion channels, has been taking a more and more important place in the structure of companies’ marketing budgets. And due to...
Some of the biggest businesses today started as side hustles and passion projects. To make your side gig a success, you need to work smarter and utilize the tools available in the market to...
In a competitive business environment, customer loyalty determines the success or failure of your brand. If customers are not loyal, they’ll buy from someone else. As they do that, your...
What can a small business do to boost its online sales? For one, they can employ a content marketing strategy. If you play your cards right and write compelling content for your audience,...
We’ve all known that change is the only constant! It is also true in the real and virtual world. Social media is always changing and evolving. Instagram is one of the most trendiest...
Thanks to the current modern age of digitization, people no longer have to physically go to the shops, wait in lines, walk miles to get the product they want. They can now view all the products...
Social ads are about to get a serious makeover in 2020, but many marketers are still leaning on outdated habits, according to Bonzai founder and chief executive Rahul Pandey. In this...
People are skipping retail malls, which have contributed to a sudden spike in purchasing online. By the time COVID-19 dies down and people go back to “business as normal,” customers...
Whether you own a nonprofit or a social impact company, your cause deserves mass exposure. At times, it can feel challenging to utilize social media to unlock this. With so many competing...
Don’t miss out on opportunities audience targeting can bring to your PPC campaigns. Here are best practices for stepping up your audience targeting game. Whether you are managing search,...
When you hire an advertising company, you are swapping convenience for higher cost. But during a pandemic, that isn’t always a realistic trade-off. By incorporating AI into your marketing...
Just because consumers are online doesn’t mean you can’t form meaningful relationships. To build a successful e-commerce business today, you have to realize that you’re not in the...
Teaser: This post contains Essential tips to help you improve on the quality of your content. Furthermore, there is a checklist in the image which you can incorporate as a writing strategy in...
As travel research and booking moves online, and more and more consumers find content online, native advertising is a logical choice for travel brands. In this article, we’ll look at why...
Hashtag marketing has been huge with the popularity of social media which means that many business owners are already profiting from it and you will need to put in extra effort to succeed in...
As more people watch video content on their mobile devices, the nature of mobile video monetization is changing. This is particularly the case for programmatic advertising, which we define as an...
