Tips For Brand Reputation Management During Digital Marketing
Having a strong online brand identity is one of the most important matters for businesses of all sizes and types. No matter if you have a B2B company or a B2C brand, a small store or a...
How To Reach Customers In A Organic Way Through Video Marketing
So you are creating unique and high-quality content for your brand marketing but still not getting reach and engagements? Video marketing helps you connect with customers and promote your...
What is the Future of Digital Marketing?
All of us know the importance of digital marketing. Digital marketing is used in every field. From scratch to everything advanced, digital marketing plays an important role in bloating the sales...
Strengthening ROI with digital marketing
The Direct to Consumer (D2C) model is taking off with a high speed. In recent years, brands have realized the merits of the self-owned and self-operated direct-to-consumer sales model. In line...
Digital Marketing Techniques to Boost Your Business Online
The stature of online shopping and online sales is increasing fast in this pandemic-stricken world. Therefore, for businesses dealing with sales, it has become necessary for them to think about...
5 Cybersecurity Concerns In Digital Marketing
In an increasingly digitized world, the significance of cybersecurity cannot be overstated. Yet despite notable ransomware cases in recent years and a drastic, seemingly COVID-fuelled spike in...
Why so many entrepreneurs don’t know their digital marketing ROI
Not every metric can be pinpointed exactly, but you can certainly come much closer than intuition or an educated guess. Let’s place a bet. Currently, 55 percent of small business owners are...
The top digital marketing trends of 2022
Digital marketing in 2022 can’t be arbitrary anymore; it needs to be strategic to be noteworthy. But, how can one tell apart the fads from the trends? Marketing was once all about brand...
How can adding SEO improve your marketing strategy
The goal of SEO is to improve the ranking of a web page in results that are displayed by search engines. By adding SEO practices, you can improve your content marketing strategy and have more...
9 ways to improve PPC campaigns with customer information
Learn how to use 9 different types of customer information to make your paid search campaigns more personalized, engaging, and effective. Struggling to come up with new content for PPC ads? Not...
Five digital marketing predictions for 2022
The digital landscape also abides by the Darwinian principles of evolution. That explains why businesses that adapt to fluctuating trends generally come out on top, and those that fail to...
How marketing ops improves ROI through campaign performance and budget management
James Delande from BrandMaker talks optimization at our recent MarTech conference. “Marketing ops is the control center for your martech stack across all marketing activities to campaign...
Top 14 benefits of social media for your business
Learn 14 benefits of having your business on social media and how to maximize your presence on social platforms. Remember when people said social media was just a fad? Its power has become...
PPC and paid advertising: display vs. search vs. social ad differences
Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies. However, if you’re new to...
What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Interest is surging as technologies to target key account improves and relevant data becomes more accessible. Account-based marketing or ABM is a B2B marketing strategy that aligns sales and...
5 digital marketing skills to make you a hot commodity in 2021
The need for digital marketers has increased multiple folds. As per LinkedIn, there has been a 63% hike in marketing jobs in the first 6 months of 2021. Marketing continues to remain as part of...
Putting people at the heart of digital marketing
Andrew Addison, CEO of Purple Square, discusses the importance of putting people at the heart of digital marketing Marketing automation has been powering digital marketing for decades now,...
Four digital marketing techniques your business has to try
No matter what kind of industry you work in or how large your business is, you are almost certainly aware of the importance of having a good marketing strategy. After all, how can you sell your...
How digital marketing is evolving and the benefits of digital marketing platforms
In recent years, digital marketing, compared to traditional promotion channels, has been taking a more and more important place in the structure of companies’ marketing budgets. And due to...
5 ways to work smarter, not harder, to make your side hustle a huge success
Some of the biggest businesses today started as side hustles and passion projects. To make your side gig a success, you need to work smarter and utilize the tools available in the market to...
Boosting customer loyalty with gifts
In a competitive business environment, customer loyalty determines the success or failure of your brand. If customers are not loyal, they’ll buy from someone else. As they do that, your...
