Having a strong online brand identity is one of the most important matters for businesses of all sizes and types. No matter if you have a B2B company or a B2C brand, a small store or a...
So you are creating unique and high-quality content for your brand marketing but still not getting reach and engagements? Video marketing helps you connect with customers and promote your...
All of us know the importance of digital marketing. Digital marketing is used in every field. From scratch to everything advanced, digital marketing plays an important role in bloating the sales...
The Direct to Consumer (D2C) model is taking off with a high speed. In recent years, brands have realized the merits of the self-owned and self-operated direct-to-consumer sales model. In line...
The stature of online shopping and online sales is increasing fast in this pandemic-stricken world. Therefore, for businesses dealing with sales, it has become necessary for them to think about...
In an increasingly digitized world, the significance of cybersecurity cannot be overstated. Yet despite notable ransomware cases in recent years and a drastic, seemingly COVID-fuelled spike in...
Not every metric can be pinpointed exactly, but you can certainly come much closer than intuition or an educated guess. Let’s place a bet. Currently, 55 percent of small business owners are...
Digital marketing in 2022 can’t be arbitrary anymore; it needs to be strategic to be noteworthy. But, how can one tell apart the fads from the trends? Marketing was once all about brand...
The goal of SEO is to improve the ranking of a web page in results that are displayed by search engines. By adding SEO practices, you can improve your content marketing strategy and have more...
Learn how to use 9 different types of customer information to make your paid search campaigns more personalized, engaging, and effective. Struggling to come up with new content for PPC ads? Not...
The digital landscape also abides by the Darwinian principles of evolution. That explains why businesses that adapt to fluctuating trends generally come out on top, and those that fail to...
James Delande from BrandMaker talks optimization at our recent MarTech conference. “Marketing ops is the control center for your martech stack across all marketing activities to campaign...
Learn 14 benefits of having your business on social media and how to maximize your presence on social platforms. Remember when people said social media was just a fad? Its power has become...
Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies. However, if you’re new to...
Interest is surging as technologies to target key account improves and relevant data becomes more accessible. Account-based marketing or ABM is a B2B marketing strategy that aligns sales and...
The need for digital marketers has increased multiple folds. As per LinkedIn, there has been a 63% hike in marketing jobs in the first 6 months of 2021. Marketing continues to remain as part of...
Andrew Addison, CEO of Purple Square, discusses the importance of putting people at the heart of digital marketing Marketing automation has been powering digital marketing for decades now,...
No matter what kind of industry you work in or how large your business is, you are almost certainly aware of the importance of having a good marketing strategy. After all, how can you sell your...
In recent years, digital marketing, compared to traditional promotion channels, has been taking a more and more important place in the structure of companies’ marketing budgets. And due to...
Some of the biggest businesses today started as side hustles and passion projects. To make your side gig a success, you need to work smarter and utilize the tools available in the market to...
In a competitive business environment, customer loyalty determines the success or failure of your brand. If customers are not loyal, they’ll buy from someone else. As they do that, your...