Tag : brand

Among most PPC pros, bidding on brand is an accepted practice. Still, some clients (and maybe even some PPC pros), continue to resist it. The most common reason I’ve encountered for not bidding on brand is the...

A good brand story sticks with its audience or consumers – when you hear “Just Do It” Nike © automatically comes to mind, doesn’t it? Understanding your brand and then telling that story to the world is one...