So you are creating unique and high-quality content for your brand marketing but still not getting reach and engagements?
Video marketing helps you connect with customers and promote your business. You can use it to make a personal connection with customers, answer their questions, and promote your products or services.
In recent years, businesses have increased their spending on marketing to engage with potential and current customers. However, a growing number of businesses report that they are not getting the engagement they expected from their marketing efforts.
Some video marketing statistics-
According to Social Media Examiner, organic reach with videos is rising. They found that when Facebook posts are embedded with videos, they see a 135% increase in organic reach.
This is likely due to the autoplay feature on Facebook, which means that when a user scrolls through their newsfeed, the videos will start playing automatically.
Twitter has also seen a surge in organic reach for videos. In fact, tweets that include videos are six times more likely to be retweeted than those without videos. In addition, video tweets currently receive 10x more engagement than those without video.
Statistics show that videos on social media get 48 percent more attention than other posts. In addition, about 16 percent of people who watch social media videos do research before buying stuff.
So what does this mean for businesses? First, it’s more important than ever to create videos that promote your products or services.
4 Tips to Get Your Video Marketing Plan on Track
When it comes to video marketing, planning is key. Without a plan in place, your videos may not reach their full potential. That is why marketers are often unable to reach their target audience organically. Here are some quick tips for creating a successful video marketing strategy:
- Know your audience.
Who do you want to reach? Before you create a video marketing strategy, you need to understand who your audience is going to be.
- Create quality content.
Your videos don’t need to be Hollywood-quality, but they should be well-made and interesting to watch.
- Get your videos out there using social media.
Make sure you share your videos on all of your social media channels and use relevant hashtags to help them reach a larger audience.
- Analyze your results.
Track how well your videos perform and use that data to make future videos even better.
Proven tips to Organically reach your customers through videos-
1. Cut Through the Confusion: Find the Right Video Marketing Platform for You
Before you can start sharing your videos, you need to find the right video marketing platform. To do that, you need to find out the platform your target audience spends their time online.
If they’re on Facebook, you’ll want a platform that integrates with Facebook. If they’re on Twitter, you’ll want a platform that integrates with Twitter.
Once you’ve identified the right platforms, take some time to research which platforms have the best features for video marketing.
For example, some platforms allow you to add links to your videos, which can help drive traffic back to your website or blog. Other platforms will enable you to create playlists of your videos, making it easy for viewers to watch several videos in a row.
Finally, be sure to test out different platforms before settling on one.
2. Create content that the audience wants to see.
Video content is huge on social media. People love to watch videos, and businesses are taking advantage of this by creating more video content. But just because videos are circulating the internet, ensure that your video will get viewers? And does it ensure that your videos will help you increase conversions?
No, it does not. Nowadays, people prefer skipping promotional ads or videos and only watching things they like. Hence, conduct extensive research about your target audience’s wants and needs. Then create your video accordingly.
Many companies use personalization to make their marketing strategy better. Similarly, they should incorporate personalization in videos too. This way, your video will persuade viewers to take action that the creator desires. This can be anything from clicking a link to buying a product.
3. Make your readers want to stick around with video content.
The combination of sight, sound, and motion allow videos to capture a viewer’s attention in a way that static images and text cannot.
This makes video an effective marketing tool for businesses looking to connect with their target audience on social media.
There are several ways to make video content more engaging for social media users. One is to make sure the videos are simple and to the point.
Audiences are more likely to watch a short video than one that is long and drawn out. Another way to make videos more engaging is to add subtitles or text overlays that explain what is happening in the video.
This helps viewers who cannot listen to the audio due to noise or because they are watching the video in a public place.
4. Get More Engagement by Optimizing Your Posts
When you’re posting to social media, it’s important to think about how you can optimize your posts for the greatest engagement. The below suggestions will help you make the most of social media:
- Make sure your posts are timely and relevant. If you’re posting about something that happened yesterday, most people won’t be interested in reading it. Try to post about things that are happening right now or that will be happening soon.
- Use catchy headlines. Your headlines are the most vital part of your post, so make sure it grabs people’s focus and makes them want to learn more.
- Write interesting content. People won’t want to read your posts if they’re not interesting or engaging.
- Use keywords. Keywords are the most important part of optimization. Conduct keyword research on your video topic and then include those keywords in the video description, captions, title, and meta description. This will effectively get your video indexed by search bots and even get it ranked by a search engine.
5. Share your videos on the right platform and see them go viral!
Social media is an effective way to get your videos seen by a larger audience. And if your video is interesting or funny enough, it could go viral, reaching people far beyond your original audience.
Everyone wants their videos to go viral. But how do you make that happen? By sharing them on social media, of course! Not only will you reach a lot of people, but you’ll also get tons of exposure for your brand or business.
So how do you share your videos on social media? It’s easy – just follow these simple steps:
- Publish your video to YouTube or other video-sharing platforms.
- Copy the link to your video and paste it into a post on Facebook, Twitter, or any other social media platform.
- Add a catchy headline and description to grab people’s attention.
- Share it with your friends and followers and encourage them to watch and share it too!
The best type of videos to reach customers organically-
Explainer videos are a great way to reach a wider audience with your organic content. It’s engaging and can be a powerful tool for storytelling. You can check out explainer video marketing tips online to create the perfect video for your audience.
Testimonial videos are the best way to convert people. As these videos are viewed mostly by prospective customers, they should be built to entice them to convert.
Brand awareness videos
Brand awareness videos can help you target your customers using the brand’s story. You weave an emotional story around your brand or even show them the workings of your company to attract customers organically.
by Komal Kokate
Author bio:- Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.