ROI

Conversion is pretty much the Holy Grail of digital marketing, that utopian goal we all strive for, but only the best achieve. Increasing your conversion rate is fundamental to increase your return on investment and...

Online video is being viewed with increasing frequency throughout the world. By 2020 more than 80% of all consumer Internet traffic will come from online videos, according to Cisco. With linear TV declining at 10% per...

Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains why marketers should be paying attention....

Still on the fence about influencer marketing? It’s time to join the trend. Interest in influencer marketing is at an all-time high, and there is no sign of it slowing down. My agency is being inundated with...

LONDON: Native advertising offers real benefits for both consumers and marketers as long as it is developed and deployed correctly – and eight critical elements underpin campaign success, according to a leading...

Don’t rely on your gut instinct when it comes to marketing — the more data you have, the better decisions you and your employees can make. Mike Tyson once said that everyone has a plan until they get punched...

When investing money, the goal is to get a higher return than what you invested. If you do not know how to properly optimize your campaigns, then you won’t get the best ROI possible. Knowing how to properly calculate...

What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? Ever since social networks showed up in our lives, there has...

Some entrepreneurs are reluctant to invest anything at all until they know a particular strategy will work. That’s not smart. Content marketing is a powerful marketing strategy for attracting new traffic, building...