How to measure content marketing ROI and ROE
Why Return on Effort is an essential metric for content marketers. The demand for creative, high-quality content is growing in our digital world. Consumers want engaging, personalized...
How marketing ops improves ROI through campaign performance and budget management
James Delande from BrandMaker talks optimization at our recent MarTech conference. “Marketing ops is the control center for your martech stack across all marketing activities to campaign...
Seven important metrics to measure content marketing ROI
ROI is an effective way of determining marketing success, but B2B marketers aren’t crazy about it. What metrics can they use to measure content marketing returns? Whether you are conscious...
4 easy ways to refresh your marketing strategy during the summer
Fine-tune small things to see what works for your customers and consider exclusivity tactics that lead to loyalty. While summer can be a slower season for some retailers, the large...
10 tips to increase your conversion rate in digital marketing
Conversion is pretty much the Holy Grail of digital marketing, that utopian goal we all strive for, but only the best achieve. Increasing your conversion rate is fundamental to increase your...
5 social video marketing mistakes
Online video is being viewed with increasing frequency throughout the world. By 2020 more than 80% of all consumer Internet traffic will come from online videos, according to Cisco. With linear...
The ROI of recommendation engines for marketing
Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains why marketers should be...
3 reasons why influencer marketing produces incredible value
Still on the fence about influencer marketing? It’s time to join the trend. Interest in influencer marketing is at an all-time high, and there is no sign of it slowing down. My agency is...
Eight steps to use native advertising effectively
LONDON: Native advertising offers real benefits for both consumers and marketers as long as it is developed and deployed correctly – and eight critical elements underpin campaign success,...
Remove the guesswork from growth with these 4 marketing roi boosts
Don’t rely on your gut instinct when it comes to marketing — the more data you have, the better decisions you and your employees can make. Mike Tyson once said that everyone has a...
5 ways to optimize your ecommerce campaigns
When investing money, the goal is to get a higher return than what you invested. If you do not know how to properly optimize your campaigns, then you won’t get the best ROI possible. Knowing...
How to measure the ROI of social media campaigns
What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? Ever since social networks showed up in...
How much should you invest in content marketing?
Some entrepreneurs are reluctant to invest anything at all until they know a particular strategy will work. That’s not smart. Content marketing is a powerful marketing strategy for...
Why it’s more vital than ever to get display measurement right
As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing. A...
7 content types that gain the most engagement & links
What type of content should you create? Answering this question can, at times, be stupefyingly difficult. The world of content today is crazy, with volume (literally) growing by the second....
3 ways to achieve premium ROI from programmatic display
ROI: These three simple letters often turn into four-letter words in marketing departments and agencies. ROI is either invisible or just, well, not good. Programmatic advertising is often...
Six tips to capitalise on the rise of mobile advertising
The quest for transparency is paying dividends for mobile marketers. Following the investment in making measurement improvements, mobile is now the star player in the Australian advertising...
The top 7 trends in corporate video content
We live in a visual society and, increasingly, a video society. The corporate world knows this, and is leveraging video for uses other than just branding or marketing. Video is now often used to...
4 steps to ROI-positive marketing attribution in 90 days
So, you’ve just implemented a new marketing attribution solution. Now what? Columnist Alison Lohse explains how you should be spending those first three months to achieve positive ROI....
Fixing the ROI problem with influencer marketing
Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power to drive engagements and sales. But...
3 ROI-positive ways to segment your remarketing audiences
Everyone knows that remarketing is an efficient method of bringing back users to get them to convert. But are you being smart about your remarketing efforts? It’s not a one-size-fits-all...
