Programmatic

the latest trends and news for digital marketers

programmatic-advertising-guide

A guide to programmatic advertising

Tyrone Stewart takes a deep dive into programmatic, looking at the good, the bad and the ugly, and at where the technology is headed In recent years, programmatic advertising has slowly grown to become the main way in...
28.06.18 EN main

Five ways to use predictive analytics

The era of graphs and spreadsheets as a way of thinking about analytics is beginning to approach its end. Predictive analytics, along with associated artificial intelligence (AI) and machine learning technologies, are...