Programmatic

remarketing-diagram

Include remarketing in your online strategy to...

If you still do not use remarketing (or retargeting) in your online strategy, it can be two things. Either you do not know very well how it works, or you are not convinced of its advantages. In both cases, I’ll...
Hand holding smart phone with abstract glowing squares

7 fundamentals of mobile programmatic advertising

Mobile Programmatic advertising is growing because mobile content consumption is growing. What do marketers need to do differently when it comes to the best outcomes from their mobile programmatic initiatives? We dive...
28.06.18 EN main

Five ways to use predictive analytics

The era of graphs and spreadsheets as a way of thinking about analytics is beginning to approach its end. Predictive analytics, along with associated artificial intelligence (AI) and machine learning technologies, are...
15.05.18 EN main

Programmatic advertising: reach the right...

Programmatic Advertising is the latest buzzword in the advertising ecosystem. Advertisers are going ga-ga over programmatic advertising. And why not! Considering the host of benefits, it brings along, it would do better...
30.04.18 EN main

6 ways to leverage programmatic in your brand’s...

Each new year brings a slew of articles filled with prognostications for marketing and advertising professionals. Few areas attract more of this future gazing than programmatic and online display advertising. These...
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Programmatic is an amazing tool for branding....

Programmatic is not just for conversions; it’s also a valuable part of your branding strategy. Historically, brand awareness strategies have been above-the-line advertising activities: TV, radio, print. These have a...
06.04.18 EN main

LTV vs. CPA: which metric matters most?

When running PPC campaigns or investing precious cash flow into SEO to scale a business, most people are (hopefully) primarily concerned with two things: Lifetime value (LTV) and cost per acquisition (CPA). If your main...
09.03.18 EN main

Programmatic Native vs Display Advertising – 5...

Display ads have been a go-to option in digital advertising for many years, and they have been effective. But native ads have gained popularity since their inception too and provide engaging ways of promoting...
15.01.18 main

Engagement is more important than viewability for...

Measurement in digital advertising is getting savvier as Jon Mew, chief executive of IAB UK, recently explained: “Marketers are moving away from generic KPIs into what really matters – effectiveness, or the impact...