In the first part of our discussion on the evolution of search, we looked at the change in customer behaviors, which has led to a struggle between search engines and apps to remain relevant. We also started to dissect...
In 2014, the IAB estimated that by 2018 programmatic spend within display advertising would have grown from 28% in 2018 to 80% of all marketing spend – and it’s looking very likely with the UK’s programmatic...
Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry mainstream. With the ability to provide scalable and efficient advertising campaigns, programmatic has...
If you still do not use remarketing (or retargeting) in your online strategy, it can be two things. Either you do not know very well how it works, or you are not convinced of its advantages. In both cases, I’ll...
Mobile Programmatic advertising is growing because mobile content consumption is growing. What do marketers need to do differently when it comes to the best outcomes from their mobile programmatic initiatives? We dive...
The era of graphs and spreadsheets as a way of thinking about analytics is beginning to approach its end. Predictive analytics, along with associated artificial intelligence (AI) and machine learning technologies, are...
Programmatic Advertising is the latest buzzword in the advertising ecosystem. Advertisers are going ga-ga over programmatic advertising. And why not! Considering the host of benefits, it brings along, it would do better...
Each new year brings a slew of articles filled with prognostications for marketing and advertising professionals. Few areas attract more of this future gazing than programmatic and online display advertising. These...
Programmatic is not just for conversions; it’s also a valuable part of your branding strategy. Historically, brand awareness strategies have been above-the-line advertising activities: TV, radio, print. These have a...
When running PPC campaigns or investing precious cash flow into SEO to scale a business, most people are (hopefully) primarily concerned with two things: Lifetime value (LTV) and cost per acquisition (CPA). If your main...
Display ads have been a go-to option in digital advertising for many years, and they have been effective. But native ads have gained popularity since their inception too and provide engaging ways of promoting...
Measurement in digital advertising is getting savvier as Jon Mew, chief executive of IAB UK, recently explained: “Marketers are moving away from generic KPIs into what really matters – effectiveness, or the impact...
For all the industry debate surrounding its potential for fraud, lack of brand safety, and other unsavory outcomes, programmatic media buying continues to represent a significant engine of expansion for the digital...
If you read the press you’d be forgiven for thinking programmatic advertising is in decline. But for all the noise about brand safety, viewability, fraud and kickbacks – programmatic is maturing fast. A range of...
Video formats have never been more sophisticated, providing new opportunities for consumer attraction, engagement, and optimization As programmatic spending continues to rise through 2017, video accounts for a healthy...
