A new study from Integral Ad Science (IAS) has noted a potential sea-change in terms of digital advertising, with programmatic desktop display ads in the UK outperforming publisher direct ads for the first time. The...
Native advertising’s ability to blend in with an end-user’s content experience has made it extremely popular with brands. In fact, it’s so popular that native made up almost 60% of all digital display spending...
Programmatic advertising continues to set itself as the new norm. According to Zenith’s forecasts, 65% of all digital advertising spend in 2019 will be traded programmatically. By 2020, the total programmatic...
Mobile Programmatic advertising is growing because mobile content consumption is growing. What do marketers need to do differently when it comes to the best outcomes from their mobile programmatic initiatives? We dive...
Each new year brings a slew of articles filled with prognostications for marketing and advertising professionals. Few areas attract more of this future gazing than programmatic and online display advertising. These...
Programmatic is not just for conversions; it’s also a valuable part of your branding strategy. Historically, brand awareness strategies have been above-the-line advertising activities: TV, radio, print. These have a...
Display ads have been a go-to option in digital advertising for many years, and they have been effective. But native ads have gained popularity since their inception too and provide engaging ways of promoting...
Online advertising experts love to talk about the importance of matching your landing page content to your ads. And you’ll get no argument from me — it’s a great way to improve the performance of your online...
For all the industry debate surrounding its potential for fraud, lack of brand safety, and other unsavory outcomes, programmatic media buying continues to represent a significant engine of expansion for the digital...
If you read the press you’d be forgiven for thinking programmatic advertising is in decline. But for all the noise about brand safety, viewability, fraud and kickbacks – programmatic is maturing fast. A range of...
In South Africa, generally the level of knowledge of what programmatic media buying is, is low. The problem with this, is that programmatic isn’t going away. In fact, it’s growing. Globally programmatic...
Programmatic advertising has taken the Web by storm with its influence, impact and popularity growing among ’Net enterprises as a means to accelerate success. As a result, now is the time to explore the opportunity...
Elon Musk is all for it, Mark Zuckerberg warns of its dangers – and, as if to prove the point, Facebook recently had to shut down parts of their AI experiment after chatbots had become too clever and invented their...
As a digital marketer, you’ve probably come across the phrase “programmatic advertising” on more than one occasion while doing some research. There’s a good reason why people are talking about it Strategists...
With the steady increase in extremist content, fake news, and brand advertising appearing next to unsavoury content, brand safety has now been thrust fully into the limelight. The immediacy of social media makes it far...
