How to gain accurate customer data from Push Notifications
In recent years, we’ve seen the rise of an increasingly mobile world, with 80% of users owning smartphones. We’ve turned towards these devices more and more, with apps to conduct our...
How to show up on the first page of google?
Google has penetrated our lives. It is so powerful that the word ‘Google’ has become a verb. Google helps us make the right decisions in every aspect of our lives because it helps us find...
The future of native advertising is mobile
Native advertising’s ability to blend in with an end-user’s content experience has made it extremely popular with brands. In fact, it’s so popular that native made up almost 60% of all...
Download PPCmate app for iOS and Android
We’d like to announce the release of PPCmate app for iOS and Android. The PPCmate app helps you stay connected with your account from anywhere. You can easily monitor your campaigns,...
Mobile audiences are your future
In December 2017, 56.74 percent of internet traffic came from mobile devices (including tablets) compared to 43.26 percent on desktops according to data from Statcounter. That first number is...
Conquering Mobile: What marketers should master in 2017
Mobile-first is now the norm. Retrofitting desktop ads into mobile formats? That’s quickly becoming a thing of the past. Marketers understand the importance of creating advertising...
4 ways to get ahead of the marketing personalization curve
If I had a dollar for every time I heard someone say that we “must personalize the customer journey” I’d probably be on a beach somewhere drinking daiquiris. Instead, I try to help people...
Predictions for the digital advertising industry in 2017
From mobile to ad formats, columnist Rob Rasko takes a look at the trends that he predicts will drive our industry forward in the coming year. 2016 has been a year of growth and transformation...
How digital marketing boosts your business
With the increasing number of mobile and PC users who are constantly online, you can say without a shadow of a doubt that digital marketing is the future of advertising and marketing. Gone are...
Optimizing your blog for the social and mobile reader
Is your blog social media- and mobile-friendly? If not, you could be losing out on loads of traffic. Columnist Jordan Kasteler explains how you can kick your content up a notch to get it in...
Write e-mails your readers can’t help but open
You’ve sent out thousands of e-mails. You know most of what you’ve sent out will never be opened, but you’ve tried everything to change that. What is the key? Is there some magical way to...
