ppcmate30 January 2018
We’d like to announce the release of PPCmate app for iOS and Android. The PPCmate app helps you stay connected with your account from anywhere. You can easily monitor your campaigns, create new ads and top-up your...
Anastasia Belikova17 January 2018
In December 2017, 56.74 percent of internet traffic came from mobile devices (including tablets) compared to 43.26 percent on desktops according to data from Statcounter. That first number is expected to continue to...
ppcmate14 April 2017
Mobile-first is now the norm. Retrofitting desktop ads into mobile formats? That’s quickly becoming a thing of the past. Marketers understand the importance of creating advertising that’s designed for mobile...
ppcmate6 January 2017
If I had a dollar for every time I heard someone say that we “must personalize the customer journey” I’d probably be on a beach somewhere drinking daiquiris. Instead, I try to help people understand what...
ppcmate23 December 2016
From mobile to ad formats, columnist Rob Rasko takes a look at the trends that he predicts will drive our industry forward in the coming year. 2016 has been a year of growth and transformation for digital advertising....
ppcmate29 September 2016
With the increasing number of mobile and PC users who are constantly online, you can say without a shadow of a doubt that digital marketing is the future of advertising and marketing. Gone are the days when the scope of...
ppcmate14 September 2016
Is your blog social media- and mobile-friendly? If not, you could be losing out on loads of traffic. Columnist Jordan Kasteler explains how you can kick your content up a notch to get it in front of a larger audience....
savvas27 April 2016
You’ve sent out thousands of e-mails. You know most of what you’ve sent out will never be opened, but you’ve tried everything to change that. What is the key? Is there some magical way to foster a readership, or...
