Single-Page Websites: Are They Good Or Bad For SEO?
Could a single-page site hurt your chances of ranking on Google? Let’s look at some examples and discuss the pros and cons to find an answer. Single-page websites have gained popularity in...
Digital Marketing Techniques to Boost Your Business Online
The stature of online shopping and online sales is increasing fast in this pandemic-stricken world. Therefore, for businesses dealing with sales, it has become necessary for them to think about...
5 Cybersecurity Concerns In Digital Marketing
In an increasingly digitized world, the significance of cybersecurity cannot be overstated. Yet despite notable ransomware cases in recent years and a drastic, seemingly COVID-fuelled spike in...
5 digital marketing takeaways from the 2021 holiday season
A second consecutive chaotic and stressful holiday season is over. And just like last year, it’s tempting to close the books on it and never look back. However, that would be a mistake. There...
A must-have web accessibility checklist for digital marketers
Because an accessibility barrier is a growth barrier Marketers develop and execute numerous strategies to broaden their business reach. But one critical factor that most marketers neglect is web...
10 tactics to improve your ecommerce checkout page for better conversions
Leaving things half undone always equates to a bad experience. It is like living half a life! For instance, you ask a developer to code a piece for your eCommerce project, and he forgets to...
Google on product price as a ranking factor
Google explains whether the prices of products have any impact on how ecommerce stores are ranked in search results. Google’s John Mueller discusses product price as a ranking factor and...
PPC and content marketing: the perfect combo for immediate ROI
At first glance, pay-per-click and content marketing can seem like contrasting ideologies. PPC offers an immediate ROI. Alternatively, content marketing takes time to gain momentum. But the two...
For a winning digital marketing strategy, do these five things
Growing an e-commerce business can be summed up in two words—digital marketing. Companies are placing their ads where eyeballs are: Instagram, Facebook, YouTube, TikTok, Pinterest and other...
The changing landscape of digital marketing
The digital revolution that has been sweeping over the world of retail and marketing continues to evolve, with sophisticated solutions emerging to address constantly changing consumer behavior....
The difference between social media and digital marketing
It is important to understand the differences between Social Media and Digital Marketing, so people can go to the right resources for their campaigns. Both social media advertising and digital...
The importance of influencer marketing in the ‘new normal’ digital sphere
There’s a saying that “there are decades where nothing happens, and there are weeks where decades happen.” 2020 was the latter. As both brands and consumers adjust to this “new normal”...
SEO in 2021: What your organization’s executives and senior leaders must know
Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO to drive organic search performance....
The impact of e-commerce on warehouse operations
Thanks to the current modern age of digitization, people no longer have to physically go to the shops, wait in lines, walk miles to get the product they want. They can now view all the products...
Impact of COVID-19 on Digital Advertising
COVID-19 has pushed all of us into that dark space from were coming out seems to be dangerous. We have been locked inside our homes; the economy is falling, jobs are declining exponentially and...
Effective mobile advertising strategies for 2020
As the COVID-19 pandemic forces everyone to stay indoors, mobile advertising is going to be crucial. More on how to establish and polish mobile marketing strategies Mobile advertising has been a...
4 ways to create deeper connections with e-commerce customers
Just because consumers are online doesn’t mean you can’t form meaningful relationships. To build a successful e-commerce business today, you have to realize that you’re not in the...
6 essential influencer-marketing truths every e-commerce brand should know
More than a few companies have been burned by the wrong approach. Make sure yours isn’t one of them. Influencer marketing is becoming a fundamental part of many e-commerce brands. In fact,...
Top 8 factors to consider when developing an ecommerce store
In this day and age, there are a lot of means for people to be able to create a new avenue for earning income. It’s no longer enough only to have a single job, you also need to have a side...
How to gain accurate customer data from Push Notifications
In recent years, we’ve seen the rise of an increasingly mobile world, with 80% of users owning smartphones. We’ve turned towards these devices more and more, with apps to conduct our...
E-commerce data breaches- Security measures every e-commerce company should take!
E-commerce continues to grow globally at an impressive pace, with projections indicating e-commerce businesses acquiring a market share of 17.5% of global retail sales by 2021. However, as...
