Google on product price as a ranking factor
Google explains whether the prices of products have any impact on how ecommerce stores are ranked in search results. Google’s John Mueller discusses product price as a ranking factor and...
PPC and content marketing: the perfect combo for immediate ROI
At first glance, pay-per-click and content marketing can seem like contrasting ideologies. PPC offers an immediate ROI. Alternatively, content marketing takes time to gain momentum. But the two...
For a winning digital marketing strategy, do these five things
Growing an e-commerce business can be summed up in two words—digital marketing. Companies are placing their ads where eyeballs are: Instagram, Facebook, YouTube, TikTok, Pinterest and other...
The changing landscape of digital marketing
The digital revolution that has been sweeping over the world of retail and marketing continues to evolve, with sophisticated solutions emerging to address constantly changing consumer behavior....
The difference between social media and digital marketing
It is important to understand the differences between Social Media and Digital Marketing, so people can go to the right resources for their campaigns. Both social media advertising and digital...
The importance of influencer marketing in the ‘new normal’ digital sphere
There’s a saying that “there are decades where nothing happens, and there are weeks where decades happen.” 2020 was the latter. As both brands and consumers adjust to this “new normal”...
SEO in 2021: What your organization’s executives and senior leaders must know
Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO to drive organic search performance....
The impact of e-commerce on warehouse operations
Thanks to the current modern age of digitization, people no longer have to physically go to the shops, wait in lines, walk miles to get the product they want. They can now view all the products...
Impact of COVID-19 on Digital Advertising
COVID-19 has pushed all of us into that dark space from were coming out seems to be dangerous. We have been locked inside our homes; the economy is falling, jobs are declining exponentially and...
Effective mobile advertising strategies for 2020
As the COVID-19 pandemic forces everyone to stay indoors, mobile advertising is going to be crucial. More on how to establish and polish mobile marketing strategies Mobile advertising has been a...
4 ways to create deeper connections with e-commerce customers
Just because consumers are online doesn’t mean you can’t form meaningful relationships. To build a successful e-commerce business today, you have to realize that you’re not in the...
6 essential influencer-marketing truths every e-commerce brand should know
More than a few companies have been burned by the wrong approach. Make sure yours isn’t one of them. Influencer marketing is becoming a fundamental part of many e-commerce brands. In fact,...
Top 8 factors to consider when developing an ecommerce store
In this day and age, there are a lot of means for people to be able to create a new avenue for earning income. It’s no longer enough only to have a single job, you also need to have a side...
How to gain accurate customer data from Push Notifications
In recent years, we’ve seen the rise of an increasingly mobile world, with 80% of users owning smartphones. We’ve turned towards these devices more and more, with apps to conduct our...
E-commerce data breaches- Security measures every e-commerce company should take!
E-commerce continues to grow globally at an impressive pace, with projections indicating e-commerce businesses acquiring a market share of 17.5% of global retail sales by 2021. However, as...
How to leverage the conversion rate of your WordPress ecommerce site
A lot of effort and attention go into developing and launching an ecommerce business. Drawing visitors to your site, once it’s up and running, becomes a priority, but convincing those visitors...
Online supermarket app business: challenges and solutions
eCommerce has been supporting almost every other sector to sell and trade products and services across the countries. While talking about the sectors, there is one which we will be talking about...
Gain more ecommerce profit with mobile app development!
Inventions always surround the business world. Ever-coming inventions in technology bring more help as well as competition to the businesses. One of the trending inventions in today’s...
11 reasons ecommerce brands need PCC
There’s a lot of money to be made in the ecommerce world, and plenty of ways in which to pursue it — in fact, the sheer variety of viable marketing methods out there can leave a lot of...
3 secrets that just may send your web revenues surging
Whether you’re in the early stages of growing web revenues for your publishing business or have had success growing them to significant heights, you’ve probably experienced or will...
These 4 planning-stage blunders can kill your ecommerce bottom line
Ecommerce, to put it simply, is the present and the future. According to eMarketer, online sales are expected to exceed $4 trillion by 2020! But, retail will also always be a story of David...
