Impact of COVID-19 on Digital Advertising
COVID-19 has pushed all of us into that dark space from were coming out seems to be dangerous. We have been locked inside our homes; the economy is falling, jobs are declining exponentially and...
Effective mobile advertising strategies for 2020
As the COVID-19 pandemic forces everyone to stay indoors, mobile advertising is going to be crucial. More on how to establish and polish mobile marketing strategies Mobile advertising has been a...
4 ways to create deeper connections with e-commerce customers
Just because consumers are online doesn’t mean you can’t form meaningful relationships. To build a successful e-commerce business today, you have to realize that you’re not in the...
6 essential influencer-marketing truths every e-commerce brand should know
More than a few companies have been burned by the wrong approach. Make sure yours isn’t one of them. Influencer marketing is becoming a fundamental part of many e-commerce brands. In fact,...
Top 8 factors to consider when developing an ecommerce store
In this day and age, there are a lot of means for people to be able to create a new avenue for earning income. It’s no longer enough only to have a single job, you also need to have a side...
How to gain accurate customer data from Push Notifications
In recent years, we’ve seen the rise of an increasingly mobile world, with 80% of users owning smartphones. We’ve turned towards these devices more and more, with apps to conduct our...
E-commerce data breaches- Security measures every e-commerce company should take!
E-commerce continues to grow globally at an impressive pace, with projections indicating e-commerce businesses acquiring a market share of 17.5% of global retail sales by 2021. However, as...
How to leverage the conversion rate of your WordPress ecommerce site
A lot of effort and attention go into developing and launching an ecommerce business. Drawing visitors to your site, once it’s up and running, becomes a priority, but convincing those visitors...
Online supermarket app business: challenges and solutions
eCommerce has been supporting almost every other sector to sell and trade products and services across the countries. While talking about the sectors, there is one which we will be talking about...
Gain more ecommerce profit with mobile app development!
Inventions always surround the business world. Ever-coming inventions in technology bring more help as well as competition to the businesses. One of the trending inventions in today’s...
11 reasons ecommerce brands need PCC
There’s a lot of money to be made in the ecommerce world, and plenty of ways in which to pursue it — in fact, the sheer variety of viable marketing methods out there can leave a lot of...
3 secrets that just may send your web revenues surging
Whether you’re in the early stages of growing web revenues for your publishing business or have had success growing them to significant heights, you’ve probably experienced or will...
These 4 planning-stage blunders can kill your ecommerce bottom line
Ecommerce, to put it simply, is the present and the future. According to eMarketer, online sales are expected to exceed $4 trillion by 2020! But, retail will also always be a story of David...
11 creative uses of augmented reality in marketing and advertising
Augmented reality is quickly becoming one of the hottest trends in the marketing and advertising industries, recognized as an innovative and creative way of connecting with customers and...
5 ways to optimize your ecommerce campaigns
When investing money, the goal is to get a higher return than what you invested. If you do not know how to properly optimize your campaigns, then you won’t get the best ROI possible. Knowing...
The evolving role of social media in ecommerce
As social media and ecommerce become increasingly enmeshed in our lives, the opportunities for them to interact with and bolster each other are innumerable, considering that the average person...
How deep learning is changing the game for both advertisers and consumers
AI has forever changed digital advertising. As marketers, it already allows us to decide how to best engage potential customers and markets like never before. But there’s room to grow. Deep...
5 tactics to increase ecommerce conversion rates
Approximately $460 billion will round out sales for the eCommerce industry this year and, within the next three years, sales from that sector are expected to grow to around $700 billion. With...
How visual search could change SEO for e-commerce
Earlier this year, Nemanja Darijevic, Creative and Development Director of Pixel Road Designs, joined SEJ ThinkTank to talk about the future of visual marketing. In his talk, Darijevic gave us...
Five very quick tips to building a loyal ecommerce customer base
A few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting. So now that you’re building your customer base, let’s study...
How to increase customer engagement with mobile wallets
One method of connecting with users on mobile, which most brands likely wouldn’t consider, is by using mobile wallets. Mobile wallets, despite being native to both iOS and Android, are still...
