Email marketing has emerged as one of the most used marketing tools for millions of e-commerce startups. The key performance indicator of any email marketing campaign is the email open rate. The more people that open...
As email marketing gains popularity, there is one thing organizations have started paying more attention to their deliverability. Compelling copy and creative email design help a brand stand out, but what matters most...
As one of the world’s largest providers of advanced email marketing automation tools, Omnisend has the unique ability to provide incredibly valuable data on email marketing performance. Their most recent release of...
Email marketing may not be new, but it’s still effective, so now is the time to dive into the best ways of mastering it to improve marketing success. Email marketing is not always a marketer’s first choice when it...
Throughout the years, email marketing has remained one of the most effective ways to convert prospects, as well as existing customers, into sales and revenue. When you take the time to build an email list, it gives you...
In many ways, email marketing is like the redheaded stepchild of online marketing. It just doesn’t come across as sexy as inbound, as flashy as SEO, and neither does it have the viral buzz of content...
It’s not easy getting your site to attract organic search visitors. Not only do you have to ensure that you target the correct audience with every piece of your content, but you also have to ensure that said audience...
Every day I get dozens of emails from public relations firms pitching me stories. And, I am grateful. Yes, grateful. I am always looking for things to write about and PR firms are helping me to do my job. Whether...
You’ve sent out thousands of e-mails. You know most of what you’ve sent out will never be opened, but you’ve tried everything to change that. What is the key? Is there some magical way to foster a readership, or...
