Marketing Blog

Tag : programmatic advertising

protect_brand_online

Top tips to help protect your brand online

With the steady increase in extremist content, fake news, and brand advertising appearing next to unsavoury content, brand safety has now been thrust fully into the limelight. The immediacy of social media makes it far...
programmatic_advertising

The state of programmatic advertising

Programmatic advertising is growing rapidly, but marketers need to educate themselves on its intricacies and work closely with their media agencies to avoid nasty surprises. Programmatic advertising is accounting for...