Tag : mobile advertising

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The changing state of mobile video advertising

Are you seeing more video ads show up on your phone when using your favorite apps? You’re not alone. Mobile advertising is one of the fastest growing media channels today, as app developers and marketers are...
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7 fundamentals of mobile programmatic advertising

Mobile Programmatic advertising is growing because mobile content consumption is growing. What do marketers need to do differently when it comes to the best outcomes from their mobile programmatic initiatives? We dive...
18.05.18 EN main

Mobile optimization: 12 best practices for the...

Google’s mobile-first index is here. Now, more than ever, it’s essential to make sure that your development process includes best practices and techniques toward achieving an effective mobile representation of your...
17.04.18 EN main

The domination of mobile ads: trends and...

Nearly half the world accesses the Internet via mobile devices, and about 63% of the budget for global digital ads is expected to be spent on mobile this year, according to an infographic by data-driven full-service...
28.03.18 EN main

A digital marketing survival guide for small...

As a small business owner, you’re likely overwhelmed with numerous responsibilities each and every day. Whether it is sales, accounting or just managing the day-to-day operations, keeping up with the continual flow of...
23.03.18 EN main

Internet Advertising Introductory Guide: why you...

Absolutely every business has some kind of Internet presence -they can be large or small, sell products and services, be very specific or general- they all want the same thing: to reach the largest number of people...
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How to grow a small business with top

Looking to make your small business a success? Here are some important budgeting tips and digital advertising trends that could be integral to your future. If you’ve got a small business, naturally you want to...
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Preventing fraud in mobile advertising

In today’s mobile-first world, brands and marketers are becoming increasingly worried about fraud, especially when it comes to mobile ads and analyzing performance metrics. In fact, 78 percent of brand marketers cite...
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How to increase the revenue of the website with...

Native Advertising is referred to as paid Media but feels like a natural extension of the website of a Publisher. But the Ad content gets blend well with the website content of the host and is well thought to resonate...