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Marketing Blog

Tag : mobile advertising

Для Интернета

How effective is mobile advertising?

How the research was conducted The study was conducted with Swedish firm Brand Metrics to determine the efficacy of the mobile channel in promoting brand lift – and how to optimise advertising...
preventing_mobile_fraud

Preventing fraud in mobile advertising

In today’s mobile-first world, brands and marketers are becoming increasingly worried about fraud, especially when it comes to mobile ads and analyzing performance metrics. In fact, 78 percent...