Marketing Blog

Tag : mobile advertising

04.07.2019 EN main

3 Key Components of Mobile Audience Marketing

As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. The birth of digital advertising brought with it the sophisticated use of...
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How effective is mobile advertising?

How the research was conducted The study was conducted with Swedish firm Brand Metrics to determine the efficacy of the mobile channel in promoting brand lift – and how to optimise advertising within it. The mobile...
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Managing the optimal mobile ad experience

To understand the impact of mobile devices on the digital marketing ecosystem, one only has to look down a crowded subway car in New York or Chicago and count the number of people notinteracting with a mobile phone....
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Preventing fraud in mobile advertising

In today’s mobile-first world, brands and marketers are becoming increasingly worried about fraud, especially when it comes to mobile ads and analyzing performance metrics. In fact, 78 percent of brand marketers cite...