As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. The birth of digital advertising brought with it the sophisticated use of...
Creating content for your audience on a daily basis can be exhausting. Even more so if you consider the fact that SEO matters now more than ever. Search Engine Optimization (SEO) can effectively make or break any...
As a business owner, you’ve probably heard the term “evergreen content” thrown around at least a few times. The idea here is that you can create high-quality content that never goes out of style. But the idea...
Digital advertising is a relatively new discipline—at least when you consider how many years businesses have been messaging consumers to promote or sell a product or service. In the age of digital, online advertising...
What performance marketer doesn’t love a useful tip or two? We are all looking for ways to drive our results over the finish line. We want to smash our KPIs, break records, and then break them again. With so many...
The era of graphs and spreadsheets as a way of thinking about analytics is beginning to approach its end. Predictive analytics, along with associated artificial intelligence (AI) and machine learning technologies, are...
When running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This allows you to take an holistic view of your marketing efforts and...
Whether you’ve just started with PPC or work in the industry for years, you still remember a mistake that you’ve never thought you could make. After all, human errors are part of our nature. Every PPC professional...
Do you want to boost your company’s sales? Whether consumers choose to buy something or not is very often a matter of small psychological triggers. Your product might be great, but if your site isn’t set up...
There are two ways to segment your email list to boost your email marketing results: based on who your contacts are (demographic and psychographic traits) and based on what your contacts have done (behavioral traits)....
In 2017, it was predicted that $92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that advertisers are continually keen to invest in. In...
With the foray into digital marketing becoming easier and more affordable, many companies are tossing their hat into the arena and giving it a try. Your business, like many others, may benefit from using digital...
Investing in social media marketing is one of the most effective ways to promote your business and acquire more leads. Over the past decade, Facebook, Twitter, Pinterest, Instagram, Snapchat, and other social platforms...
Programmatic Advertising is the latest buzzword in the advertising ecosystem. Advertisers are going ga-ga over programmatic advertising. And why not! Considering the host of benefits, it brings along, it would do better...
Are you considering building a multilingual website or are you thinking about expanding your existing site into additional languages? I don’t blame you! After all, a lot fewer people speak English than we might think....
