Tag : brand advertising

For a direction that the industry is inextricably headed towards, the level of confusion around what native advertising is remains a persistent concern. For the record, it is not click bait, it is not just about...

In today’s digital world, explainer videos are everywhere. They’ve become the mainstream marketing tool for many businesses. Why not? Videos are incredibly powerful audio-visual materials that can provide...

Each new year brings a slew of articles filled with prognostications for marketing and advertising professionals. Few areas attract more of this future gazing than programmatic and online display advertising. These...

Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won’t work for you this year. What got you to this point won’t get you to where you...

With the steady increase in extremist content, fake news, and brand advertising appearing next to unsavoury content, brand safety has now been thrust fully into the limelight. The immediacy of social media makes it far...