Exploring the opportunities in programmatic advertising
Programmatic advertising has taken the Web by storm with its influence, impact and popularity growing among ’Net enterprises as a means to accelerate success. As a result, now is the time to...
The rise of AI in programmatic advertising
Elon Musk is all for it, Mark Zuckerberg warns of its dangers – and, as if to prove the point, Facebook recently had to shut down parts of their AI experiment after chatbots had become too...
A guide to monetizing apps using mobile native advertising
The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three...
Programmatic advertising coming fast! (What you need to know)
As a digital marketer, you’ve probably come across the phrase “programmatic advertising” on more than one occasion while doing some research. There’s a good reason why people are talking...
5 things to know about in-app mobile video advertising
Marketers already know that video is booming. But at a recent roundtable discussion hosted by the Interactive Advertising Bureau (IAB) in New York, marketers talked about the challenges and...
7 important things you should know about programmatic display advertising
As a Senior Programmatic Specialist here at Coast Digital, I spend most of my time helping our clients understand and make the most of their media budgets through the medium of display...
The state of mobile advertising
The likes of Facebook, Google and Snap are driving the rapid growth of mobile advertising, which includes social, video, search and programmatic. Here’s a look at the state of mobile...
Top tips to help protect your brand online
With the steady increase in extremist content, fake news, and brand advertising appearing next to unsavoury content, brand safety has now been thrust fully into the limelight. The immediacy of...
How the programmatic approach is customizing our lives
Similar to the cloud, big data and machine learning, “programmatic” is becoming one of the latest buzzwords to take hold in the tech world. In general terms, programmatic represents...
Programmatic Ads and how to improve the CTR
Using software to purchase digital advertising (online display, social media advertising, mobile and video campaigns etc.) isn’t new, though many companies are still learning the nuances of...
7 advantages of programmatic advertising and why it is a vital digital marketing tool
Successful businesses are those which exploit not one, but several effective digital marketing channels/ tools in their arsenal. This enhances their marketing mileage and results. Programmatic...
Five things publishers can do to increase revenue
In their Programmatic Advertising Forecast, eMarketer states that non-programmatic spend – the traditional insertion order based deals – is in steady decline and that programmatic...
3 ways to achieve premium ROI from programmatic display
ROI: These three simple letters often turn into four-letter words in marketing departments and agencies. ROI is either invisible or just, well, not good. Programmatic advertising is often...
Conquering Mobile: What marketers should master in 2017
Mobile-first is now the norm. Retrofitting desktop ads into mobile formats? That’s quickly becoming a thing of the past. Marketers understand the importance of creating advertising...
How programmatic native advertising will increase your profits
Success with advertising is not just about changing the strategies that you use, such as appealing to emotion in one campaign or using an eye-catching and funny series of photos in another. To...
What automated ads mean for advertisers
The advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. Much of the talk is focused on what the near future holds for us, but there are already...
Taking programmatic in-house: What you need to know
Taking programmatic buying in-house is becoming increasingly common but there are a number of things to consider before making the move. Taking programmatic in-house is an increasingly popular...
The state of programmatic advertising
Programmatic advertising is growing rapidly, but marketers need to educate themselves on its intricacies and work closely with their media agencies to avoid nasty surprises. Programmatic...
Top three programmatic trends in 2017
Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 – and that’s...
Why programmatic is the future of digital display advertising (Infographic)
Advertisers always seem to be chasing the next big thing. The current emerging trend is programmatic buying–data-based, highly targeted, automatic ad buys and placements–and...
10 things you need to know now about programmatic buying
The 411 on Buying Digital Ads Without Speaking to a Single Human The advertising industry is on a march toward automation. Plenty of advertisers today are buying digital ads without speaking to...
