Programmatic

programmatic_advertising

The state of programmatic advertising

Programmatic advertising is growing rapidly, but marketers need to educate themselves on its intricacies and work closely with their media agencies to avoid nasty surprises. Programmatic...
programmatic_buying

Top three programmatic trends in 2017

Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 – and that’s...