Choosing the right business investor
A can make or break your business. When it comes to choosing one, most owners fall into the trap that they should close a deal with the investor that has the largest sum to offer. Even though...
How influencer marketing strategy can help you improve and grow your business
If you are doing business and don’t know a couple of things about influencer marketing, you are surely missing something huge! You are lagging from your other counterparts by a substantial...
Top AI trends for Mcommerce in 2018
The artificial intelligence market is set to hit $36.8 billion by 2025. We’re entering an age where algorithms and “robots” will take over mundane, time-consuming human jobs. Productivity...
6 growth marketing best practices for higher SEM profitability
We’ve all heard of growth marketing. But what does growth marketing actually mean? At the risk of over-simplifying, growth marketing is essentially the path to attracting the...
The role of gut in content advertising
Harness the power of gut using data to make smarter content planning decisions We live in an attention economy. And the reality is that consumer attention has gotten very expensive. In fact,...
How to grow a small business with top monetization
Looking to make your small business a success? Here are some important budgeting tips and digital advertising trends that could be integral to your future. If you’ve got a small business,...
Has your business stopped growing? Here’s how to turn things around.
There are four big reasons businesses stall out. It happened to me. Has your business ever stalled out and simply stopped growing? It happened to me. Early on in my career as an entrepreneur, I...
How a growth marketing mindset can help drive customer engagement
ClickZ’s August 2017 webcast The Growth Marketing Mindset: Using Data to Drive Engagement, hosted last week and now available on-demand, looks at the key components of a successful growth...
These 4 planning-stage blunders can kill your ecommerce bottom line
Ecommerce, to put it simply, is the present and the future. According to eMarketer, online sales are expected to exceed $4 trillion by 2020! But, retail will also always be a story of David...
4 ways to improve your marketing agency
As the founder of Group8A, a boutique marketing consultancy, my two biggest challenges are: Implementing and optimizing successful marketing strategies for our clients. Leading and growing our...
3 steps for explosive online marketing growth
Many business owners are under the impression that online marketing is extremely complicated because some online marketing efforts fail miserably, while others are responsible for massive...
B2B marketing tips for an effective account-based marketing (ABM) strategy
What is account-based marketing, and should you adopt it? Columnist Kristie Colby suggests how to implement ABM within your organization and how to use technology to scale your...
How marketers can dive into growth marketing
Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here’s how a business can benefit from the latest tactics in growth...
5 marketing essentials for your business to appeal to millennials
With $200 billion in direct purchasing power and over $500 billion in indirect, targeting the millennials could be the right move to capture more market for your business. Away from the often...
Prioritize your marketing tasks with these 6 steps
The never-ending to-do list . . . the constant deadlines . . . the pinging inbox: Welcome to the world of the typical entrepreneur or small business owner. When you’re one of them,...
Does your small business really need a marketing plan?
There’s no use in denying it — marketing is a critical component of a small business’ success. The challenge is that so many small business owners have no idea what it takes...
5 rules of marketing that will help you find the right niche and thrive
In 2016 the internet is filled to brimming with white papers and ebooks on how to create an optimal landing page, set up an inbound marketing funnel, map out an email nurturing campaign, etc....
3 compelling reasons to adopt agile marketing
Is “agile marketing” on your to-do list for the coming year? If not, it’s time to get up to speed: According to a 2016 survey by Workfront and MarketingProfs, 41 percent of marketers...
How to grow your affiliate website business
Is there a business model where you can forego product development and go straight to marketing and sales? There is, and it’s called affiliate marketing. As an affiliate marketer, you get paid...
How to create an effective banner Ad
When you are running an online advertising campaign, you are facing an inherent challenge that has frustrated many. People don’t really like to click on ads. In fact there are many tools...
Who should be on your SEO and content marketing team?
Want to build your business without a million dollar marketing budget? Most small businesses do more than want that — they need to do it. If you want results without paying too much, two...
