Source-Pixabay Did you realize that only around 50 percent of startup businesses will last five years or more? If you are the owner of a small business, finding ways to increase your customer...
A can make or break your business. When it comes to choosing one, most owners fall into the trap that they should close a deal with the investor that has the largest sum to offer. Even though...
If you are doing business and don’t know a couple of things about influencer marketing, you are surely missing something huge! You are lagging from your other counterparts by a substantial...
The artificial intelligence market is set to hit $36.8 billion by 2025. We’re entering an age where algorithms and “robots” will take over mundane, time-consuming human jobs. Productivity...
We’ve all heard of growth marketing. But what does growth marketing actually mean? At the risk of over-simplifying, growth marketing is essentially the path to attracting the...
Harness the power of gut using data to make smarter content planning decisions We live in an attention economy. And the reality is that consumer attention has gotten very expensive. In fact,...
Looking to make your small business a success? Here are some important budgeting tips and digital advertising trends that could be integral to your future. If you’ve got a small business,...
There are four big reasons businesses stall out. It happened to me. Has your business ever stalled out and simply stopped growing? It happened to me. Early on in my career as an entrepreneur, I...
ClickZ’s August 2017 webcast The Growth Marketing Mindset: Using Data to Drive Engagement, hosted last week and now available on-demand, looks at the key components of a successful growth...
Ecommerce, to put it simply, is the present and the future. According to eMarketer, online sales are expected to exceed $4 trillion by 2020! But, retail will also always be a story of David...
As the founder of Group8A, a boutique marketing consultancy, my two biggest challenges are: Implementing and optimizing successful marketing strategies for our clients. Leading and growing our...
Many business owners are under the impression that online marketing is extremely complicated because some online marketing efforts fail miserably, while others are responsible for massive...
What is account-based marketing, and should you adopt it? Columnist Kristie Colby suggests how to implement ABM within your organization and how to use technology to scale your...
Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here’s how a business can benefit from the latest tactics in growth...
With $200 billion in direct purchasing power and over $500 billion in indirect, targeting the millennials could be the right move to capture more market for your business. Away from the often...
The never-ending to-do list . . . the constant deadlines . . . the pinging inbox: Welcome to the world of the typical entrepreneur or small business owner. When you’re one of them,...
There’s no use in denying it — marketing is a critical component of a small business’ success. The challenge is that so many small business owners have no idea what it takes...
In 2016 the internet is filled to brimming with white papers and ebooks on how to create an optimal landing page, set up an inbound marketing funnel, map out an email nurturing campaign, etc....
Is “agile marketing” on your to-do list for the coming year? If not, it’s time to get up to speed: According to a 2016 survey by Workfront and MarketingProfs, 41 percent of marketers...
Is there a business model where you can forego product development and go straight to marketing and sales? There is, and it’s called affiliate marketing. As an affiliate marketer, you get paid...
When you are running an online advertising campaign, you are facing an inherent challenge that has frustrated many. People don’t really like to click on ads. In fact there are many tools...