Inventions always surround the business world. Ever-coming inventions in technology bring more help as well as competition to the businesses. One of the trending inventions in today’s businesses is eCommerce....
In South Africa, generally the level of knowledge of what programmatic media buying is, is low. The problem with this, is that programmatic isn’t going away. In fact, it’s growing. Globally programmatic...
Whether you’re in the early stages of growing web revenues for your publishing business or have had success growing them to significant heights, you’ve probably experienced or will eventually experience...
Ecommerce, to put it simply, is the present and the future. According to eMarketer, online sales are expected to exceed $4 trillion by 2020! But, retail will also always be a story of David and Goliath. In the past,...
Augmented reality is quickly becoming one of the hottest trends in the marketing and advertising industries, recognized as an innovative and creative way of connecting with customers and increasing engagement. The...
When investing money, the goal is to get a higher return than what you invested. If you do not know how to properly optimize your campaigns, then you won’t get the best ROI possible. Knowing how to properly calculate...
As social media and ecommerce become increasingly enmeshed in our lives, the opportunities for them to interact with and bolster each other are innumerable, considering that the average person spends around an hour...
AI has forever changed digital advertising. As marketers, it already allows us to decide how to best engage potential customers and markets like never before. But there’s room to grow. Deep learning tools are the next...
Approximately $460 billion will round out sales for the eCommerce industry this year and, within the next three years, sales from that sector are expected to grow to around $700 billion. With such impressive rates,...
It seems like Christmas was just here, and suddenly, the status of your marketing calendar is giving you night sweats and your Google Calendar starts to explode with holiday marketing reminders. Then, there’s the...
According to a recent study conducted by Compass, the average conversion rate for e-commerce stores is just 1.4%, with top performers achieving around 3%. While this may come as no surprise to anyone who manages or...
Earlier this year, Nemanja Darijevic, Creative and Development Director of Pixel Road Designs, joined SEJ ThinkTank to talk about the future of visual marketing. In his talk, Darijevic gave us a powerful reminder of...
A few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting. So now that you’re building your customer base, let’s study how best to keep that...
While looking for something on internet, how often do you go beyond the first ten results in a typical search engine ? Well, most of the users don’t even go beyond five ! And there are millions of websites struggling...
With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers. With organic results...
