What is PPC? PPC reflects a pay-per-click, a digital marketing technique where marketers pay the fee each time, they click on one of their advertisements. This is basically a way of browsing for...
Don’t miss out on opportunities audience targeting can bring to your PPC campaigns. Here are best practices for stepping up your audience targeting game. Whether you are managing search,...
There are factors that influence website ranking in search engines. Considering these factors determines how a website is ranked in search engines. Many people wonder how the major search...
What does effective website positioning mean? Does it mean having high positions for a specific statement set? And maybe increasing the website traffic by positioning a large number of...
Google has penetrated our lives. It is so powerful that the word ‘Google’ has become a verb. Google helps us make the right decisions in every aspect of our lives because it helps us find...
People usually believe that web designing is all about building a website that looks aesthetically pleasing. Although this is a part of it, it’s not the only thing that web designing entails....
The digital marketing strategies used in B2B for the industrial sector are completely different from the strategies used in other industries because the audience is unique. According to...
In 2017, it was predicted that $92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that advertisers are...
Speaking with business owners, I often hear the same thing: “SEO has become ineffective – it’s too competitive, the noise-to-value ratio is too high. It’s become almost impossible to...
In 2018, you need to understand copywriting and SEO– and a whole lot more – to write content that will rank well and return a great ROI. If you have a head for marketing, UX and research,...
What a useless article! Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster. Sure, I couldn’t agree with you more, but when...
PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!). It’s also a topic that sends my brain into overdrive when clients...
One of the most perplexing problems when it comes to starting an e-commerce company is: how do you get people to visit your new site? Even when you have trendy graphics and great content, you...
Publish articles around your keywords on as many sites as possible. There are quite a few article sites that have articles you can use or edit for your needs. Then there are article submitters...
SEO or search engine optimization is the process in which you make your site more easily read by the search engine spiders, thus giving it more visibility and higher search engine rankings. The...
Traffic is crucial to the success of any online venture. However, getting noticed online can be tricky at times. With so much content flooding the web, many sites, both old and new, struggle to...
