7 proven ways to improve your PPC campaign performance
Time is money. So what are the key things to look for when we need to improve the performance of a PPC account and get results fast? Often, when we begin work on a PPC account or campaign, it...
PPC and paid advertising: display vs. search vs. social ad differences
Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies. However, if you’re new to...
How to increase web traffic using SEO
Almost every business is now aiming towards understanding advanced Search Engine Optimization techniques. The business nature nor the size does not matter. What matters is how they operate in a...
10 essentials to make perfect PPC reports for your clients
What is PPC? PPC reflects a pay-per-click, a digital marketing technique where marketers pay the fee each time, they click on one of their advertisements. This is basically a way of browsing for...
5 practical tips to step up your audience targeting game
Don’t miss out on opportunities audience targeting can bring to your PPC campaigns. Here are best practices for stepping up your audience targeting game. Whether you are managing search,...
How to improve your website ranking in 2020
There are factors that influence website ranking in search engines. Considering these factors determines how a website is ranked in search engines. Many people wonder how the major search...
Effective positioning – which SEO strategy should you choose?
What does effective website positioning mean? Does it mean having high positions for a specific statement set? And maybe increasing the website traffic by positioning a large number of...
How to show up on the first page of google?
Google has penetrated our lives. It is so powerful that the word ‘Google’ has become a verb. Google helps us make the right decisions in every aspect of our lives because it helps us find...
How your website design can impact your SEO and branding
People usually believe that web designing is all about building a website that looks aesthetically pleasing. Although this is a part of it, it’s not the only thing that web designing entails....
Digital marketing strategy guide for B2B industrial manufacturers
The digital marketing strategies used in B2B for the industrial sector are completely different from the strategies used in other industries because the audience is unique. According to...
A beginner’s guide to paid search
In 2017, it was predicted that $92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that advertisers are...
How to use B2B SEO to generate high-quality leads
Speaking with business owners, I often hear the same thing: “SEO has become ineffective – it’s too competitive, the noise-to-value ratio is too high. It’s become almost impossible to...
How to master copywriting for SEO
In 2018, you need to understand copywriting and SEO– and a whole lot more – to write content that will rank well and return a great ROI. If you have a head for marketing, UX and research,...
Are keywords still relevant to SEO in 2018?
What a useless article! Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster. Sure, I couldn’t agree with you more, but when...
What exactly is PPC keyword management anyway?
PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!). It’s also a topic that sends my brain into overdrive when clients...
How to dramatically increase pageviews on your website
One of the most perplexing problems when it comes to starting an e-commerce company is: how do you get people to visit your new site? Even when you have trendy graphics and great content, you...
How to get targeted traffic to your website
Publish articles around your keywords on as many sites as possible. There are quite a few article sites that have articles you can use or edit for your needs. Then there are article submitters...
10 SEO mistakes you should not be making
SEO or search engine optimization is the process in which you make your site more easily read by the search engine spiders, thus giving it more visibility and higher search engine rankings. The...
The 12 Fastest (and safest) ways to drive traffic to your website
Traffic is crucial to the success of any online venture. However, getting noticed online can be tricky at times. With so much content flooding the web, many sites, both old and new, struggle to...
