So you are creating unique and high-quality content for your brand marketing but still not getting reach and engagements? Video marketing helps you connect with customers and promote your...
If you are not getting enough customers or you find it hard to promote the products or services yourself, then it’s a good idea to hire a digital marketing agency. The good news is that a...
The Direct to Consumer (D2C) model is taking off with a high speed. In recent years, brands have realized the merits of the self-owned and self-operated direct-to-consumer sales model. In line...
Does how physically close the searcher is to the business impact rankings? See the evidence for (and against) it as a ranking factor. Close to a third of all Google searches have local intent...
Research suggests that a good digital marketing strategy can increase revenues by 5-8% over 12 months. So if you start now, you could see significant growth by the end of the year. So what makes...
Not every metric can be pinpointed exactly, but you can certainly come much closer than intuition or an educated guess. Let’s place a bet. Currently, 55 percent of small business owners are...
If used wisely, digital marketing can expand the reach of a business for a fraction of the cost of traditional advertising If there is one thing that’s constant about digital marketing, it is...
The past couple of years have seen rapid shifts in consumer behavior. With the pandemic still rearing its head worldwide, the unpredictability doesn’t show signs of stopping. For marketers,...
A good marketing campaign requires research, planning, time, and patience. It takes a lot of effort and hard work to get your message across to the right people at the right time, so it’s...
Learn how to use 9 different types of customer information to make your paid search campaigns more personalized, engaging, and effective. Struggling to come up with new content for PPC ads? Not...
If you are doing business and don’t know a couple of things about influencer marketing, you are surely missing something huge! You are lagging from your other counterparts by a substantial...
From mobile to ad formats, columnist Rob Rasko takes a look at the trends that he predicts will drive our industry forward in the coming year. 2016 has been a year of growth and transformation...
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now. But what about businesses and brands...
Just in case you missed it – here is the list of all filters currently available for Pop traffic: Exclude users flagged for suspicious activity Exclude known malicious bots Exclude...
