Display Advertising

13.08.18 EN main

How to make your display ads less disruptive

Disruption to audiences’ browsing experience has become the name of the game in recent years. Making an ad’s size, design, frequency and viewability pander to audiences without challenging browsers in some overt...
09.08.18 EN main

Programmatic Display x Native Advertising

In 2014, the IAB estimated that by 2018 programmatic spend within display advertising would have grown from 28% in 2018 to 80% of all marketing spend – and it’s looking very likely with the UK’s programmatic...
23.07.18 EN main

It’s a fantastic time to be in digital...

The self-flagellation in our industry needs to stop. In 2017, the industry went through a much-required period of introspection and a subsequent process of transformation. Rightly, we saw changes made of significant...
03ю05ю18 УТ ьфшт

Infographic: 6 trends shaping the digital...

Digital channels are dominating the advertising market. As the landscape expands, new avenues for distribution and, ultimately, new challenges are constantly presented. What role will artificial intelligence play in the...
09.03.18 EN main

Programmatic Native vs Display Advertising – 5...

Display ads have been a go-to option in digital advertising for many years, and they have been effective. But native ads have gained popularity since their inception too and provide engaging ways of promoting...
digital-growth-engine

Programmatic remains primary digital growth...

For all the industry debate surrounding its potential for fraud, lack of brand safety, and other unsavory outcomes, programmatic media buying continues to represent a significant engine of expansion for the digital...
integrate-video

How to integrate display with search and video

Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization. This is for all you GDN (Google Display Network)...
native-ads

Native Ad thinking is reaching beyond digital

It’s been six years since the conference keynote at which technology investor Fred Wilson is credited with having coined the term “native advertising.” It is apposite that Wilson is a tech specialist and...
programmatic-media-bying

Programmatic media buying has changed digital...

In South Africa, generally the level of knowledge of what programmatic media buying is, is low. The problem with this, is that programmatic isn’t going away. In fact, it’s growing. Globally programmatic...