7 Ways to Measure Brand Awareness
Brand awareness can be a particularly hard nut to crack. Everything from identifying your message to disseminating your message to tracking the success of your message presents its own set of...
How to create a personal brand in the digital environment
For a while, the term “personal brand” has become very popular, and many of us wonder how to create a personal brand. But do you know what it means? And above all, what tools do you...
It’s a fantastic time to be in digital advertising
The self-flagellation in our industry needs to stop. In 2017, the industry went through a much-required period of introspection and a subsequent process of transformation. Rightly, we saw...
The clock is ticking for brands to ‘go native’
For a direction that the industry is inextricably headed towards, the level of confusion around what native advertising is remains a persistent concern. For the record, it is not click bait,...
5 major tips to build & improve your online presence with content marketing
You know what’s essential to finding success with content marketing? Building your online presence strategically and consistently. As you construct your content foundation, your authority...
6 digital marketing trends that will explode your brand awareness in 2018
Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won’t work for you this year. What got you to this point...
What is influencer marketing, and why should it be part of your digital strategy?
If I tell you I have the secret formula for any entrepreneur to succeed, you may not believe me. You probably have never even heard of me, my company, or have yet to follow me on social media....
