What are the important casts for email marketing?
What has worked in the past may not work now or shortly. And we all know that when marketers fall victim to some email marketing myths and misconceptions, their conversion from this channel...
How to use video in your email marketing
Millions of people around the world are watching YouTube every day. Wouldn’t it be awesome if your emails had that kind of engagement? Well, they can. By simply adding video into your email...
The Most Important Types of Emails You Need for Email Marketing Success
Email marketing is a crucial facet of an effective digital marketing strategy, with 80% of retail professionals indicating that email is their most important contributor to customer retention....
Is your email list safe to use?
Many digital marketers look at their email list like it’s their superpower. It is – when it’s accurate and you grow it the right way, the return is worth the effort. But is your email list...
Increase Your Email Marketing Campaign Pay Off, 3 Tips to Consider
What is Email Marketing? In a broader sense, email marketing is the use of emails by a business entity to promote its products or services. Email marketing is usually resorted to by a company...
How email marketing plays a major role in startups
We all have had a hate and love relationship when it comes to email marketing. Sometimes we love the companies for sending us amazing offers and sometimes we hate the other companies for...
How to Increase Email Open Rates?
Email marketing has emerged as one of the most used marketing tools for millions of e-commerce startups. The key performance indicator of any email marketing campaign is the email open rate. The...
Get your email marketing program back on track by reviewing the basics
Even seasoned marketers need to review the foundational elements of email marketing – acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes. I...
Five Tactics to Boost Your Email Deliverability
As email marketing gains popularity, there is one thing organizations have started paying more attention to their deliverability. Compelling copy and creative email design help a brand stand...
Top 5 Insights on Email Marketing Statistics for 2019
As one of the world’s largest providers of advanced email marketing automation tools, Omnisend has the unique ability to provide incredibly valuable data on email marketing performance. Their...
Push Notifications vs Email
As you start to put together your marketing campaign strategy, it’s important to keep in mind why people are signing up for different marketing outlets. The main reason customers subscribe to...
How email marketing can support your SEM efforts
With every second that passes, Google fields more than 40,000 fresh search queries, so we’re long past the point of anyone needing to justifying search engine marketing (SEM). If people...
3 ways to breathe new life into your brand marketing newsletters
From the perspective of a customer, I have a love-hate relationship with email marketing. I love writing email content for my clients, yet I’m sometimes hesitant to give out my personal email...
Should you use the same landing page for email and online ads?
A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?” My response: In short: no. There’s an appeal...
13 incredibly surprising email personalization statistics – Infografics
Generic emails are a no-no these days. It makes your business sound boring and bland. Aside from this, it just wastes your time, money and efforts. Amp up your email campaigns by personalizing...
Email marketing and online advertising – the perfect duo
Being a marketer is tough. From identifying the different sources for capturing prospects and onboarding them to nurturing and motiving them to convert, a marketer needs to jump through a lot of...
Earn 60 percent more engagement with these 9 email list segmentation strategies
There are two ways to segment your email list to boost your email marketing results: based on who your contacts are (demographic and psychographic traits) and based on what your contacts have...
7 dreadful marketing mistakes to avoid in 2018
Costly missteps can break your business. Do your bottom line (and your customers) a favor by conducting a quick audit of your marketing strategy. The marketing landscape is more diverse than...
5 ways to get people to respond to your email
Email can be an extremely effective method of communication for business — but only when people actually read and respond to those messages. If email outreach is an important part of your...
7 things everyone forgets to ask their email marketing vendor
At times, selecting an email marketing vendor can feel like walking around a Moroccan souk. Display a slight interest and providers will descend on you from all angles, promising you the world...
5 video marketing hacks for small businesses in 2017
Video marketing is huge already and is only getting bigger every day. Big brands are investing a sizable portion of their advertisement budget in creating good video campaigns because it’s...
