Push Notifications vs Email
As you start to put together your marketing campaign strategy, it’s important to keep in mind why people are signing up for different marketing outlets. The main reason customers subscribe to any messaging channel is...
How email marketing can support your SEM efforts
With every second that passes, Google fields more than 40,000 fresh search queries, so we’re long past the point of anyone needing to justifying search engine marketing (SEM). If people can’t find you, they can’t...
3 ways to breathe new life into your brand marketing newsletters
From the perspective of a customer, I have a love-hate relationship with email marketing. I love writing email content for my clients, yet I’m sometimes hesitant to give out my personal email address to brands and...
Should you use the same landing page for email and online ads?
A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?” My response: In short: no. There’s an appeal to the economies of...
13 incredibly surprising email personalization statistics – Infografics
Generic emails are a no-no these days. It makes your business sound boring and bland. Aside from this, it just wastes your time, money and efforts. Amp up your email campaigns by personalizing each message you send out....
Email marketing and online advertising – the perfect duo
Being a marketer is tough. From identifying the different sources for capturing prospects and onboarding them to nurturing and motiving them to convert, a marketer needs to jump through a lot of hoops to win a loyal...
Earn 60 percent more engagement with these 9 email list segmentation strategies
There are two ways to segment your email list to boost your email marketing results: based on who your contacts are (demographic and psychographic traits) and based on what your contacts have done (behavioral traits)....
7 dreadful marketing mistakes to avoid in 2018
Costly missteps can break your business. Do your bottom line (and your customers) a favor by conducting a quick audit of your marketing strategy. The marketing landscape is more diverse than ever before, with marketing...
5 ways to get people to respond to your email
Email can be an extremely effective method of communication for business — but only when people actually read and respond to those messages. If email outreach is an important part of your business, you know that...
7 things everyone forgets to ask their email marketing vendor
At times, selecting an email marketing vendor can feel like walking around a Moroccan souk. Display a slight interest and providers will descend on you from all angles, promising you the world in a language you don’t...
5 video marketing hacks for small businesses in 2017
Video marketing is huge already and is only getting bigger every day. Big brands are investing a sizable portion of their advertisement budget in creating good video campaigns because it’s quite evident that people...
What is email marketing and how do you create a successful strategy?
Email marketing may not be new, but it’s still effective, so now is the time to dive into the best ways of mastering it to improve marketing success. Email marketing is not always a marketer’s first choice when it...
8 ways to improve your email marketing performance
Throughout the years, email marketing has remained one of the most effective ways to convert prospects, as well as existing customers, into sales and revenue. When you take the time to build an email list, it gives you...
5 email marketing hacks to try today
In many ways, email marketing is like the redheaded stepchild of online marketing. It just doesn’t come across as sexy as inbound, as flashy as SEO, and neither does it have the viral buzz of content...
Handy ways to successfully market your online business
Online marketing is an attempt to widen the word about your company, product or services, which uses wide reach of Web (and a healthy dose of eWOM) to connect with as many people as possible. The number of individuals...
