Email marketing is a crucial facet of an effective digital marketing strategy, with 80% of retail professionals indicating that email is their most important contributor to customer retention. In order to use email...
Many digital marketers look at their email list like it’s their superpower. It is – when it’s accurate and you grow it the right way, the return is worth the effort. But is your email list safe to use? Have you...
What is Email Marketing? In a broader sense, email marketing is the use of emails by a business entity to promote its products or services. Email marketing is usually resorted to by a company when it needs to attract...
We all have had a hate and love relationship when it comes to email marketing. Sometimes we love the companies for sending us amazing offers and sometimes we hate the other companies for spamming us with unnecessary...
Email marketing has emerged as one of the most used marketing tools for millions of e-commerce startups. The key performance indicator of any email marketing campaign is the email open rate. The more people that open...
Even seasoned marketers need to review the foundational elements of email marketing – acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes. I spent some quality time...
As email marketing gains popularity, there is one thing organizations have started paying more attention to their deliverability. Compelling copy and creative email design help a brand stand out, but what matters most...
As one of the world’s largest providers of advanced email marketing automation tools, Omnisend has the unique ability to provide incredibly valuable data on email marketing performance. Their most recent release of...
As you start to put together your marketing campaign strategy, it’s important to keep in mind why people are signing up for different marketing outlets. The main reason customers subscribe to any messaging channel is...
With every second that passes, Google fields more than 40,000 fresh search queries, so we’re long past the point of anyone needing to justifying search engine marketing (SEM). If people can’t find you, they can’t...
From the perspective of a customer, I have a love-hate relationship with email marketing. I love writing email content for my clients, yet I’m sometimes hesitant to give out my personal email address to brands and...
A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?” My response: In short: no. There’s an appeal to the economies of...
Generic emails are a no-no these days. It makes your business sound boring and bland. Aside from this, it just wastes your time, money and efforts. Amp up your email campaigns by personalizing each message you send out....
Being a marketer is tough. From identifying the different sources for capturing prospects and onboarding them to nurturing and motiving them to convert, a marketer needs to jump through a lot of hoops to win a loyal...
There are two ways to segment your email list to boost your email marketing results: based on who your contacts are (demographic and psychographic traits) and based on what your contacts have done (behavioral traits)....
