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Marketing Blog

Tag : campaign

ppcmate-how-to-increase-email-open-rate

How to Increase Email Open Rates?

Email marketing has emerged as one of the most used marketing tools for millions of e-commerce startups. The key performance indicator of any email marketing campaign is the email open rate. The...
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How to use Optimization Rules

In this article, you will discover how to set up automated optimization rules for your campaigns. The Optimization Rules feature allows you to create any rule which will automatically blacklist...
ppcmate-tips

How to optimize your campaign

1. Source sampling You can make the capping for any source (it’s better to use domain) per any period of time to be able to check as many sources as possible. How it works. Let’s say...
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