Email marketing may not be new, but it’s still effective, so now is the time to dive into the best ways of mastering it to improve marketing success. Email marketing is not always a...
Throughout the years, email marketing has remained one of the most effective ways to convert prospects, as well as existing customers, into sales and revenue. When you take the time to build an...
In many ways, email marketing is like the redheaded stepchild of online marketing. It just doesn’t come across as sexy as inbound, as flashy as SEO, and neither does it have the viral buzz...
Online marketing is an attempt to widen the word about your company, product or services, which uses wide reach of Web (and a healthy dose of eWOM) to connect with as many people as possible....
How do you avoid getting on the dreaded blacklist? There’s no stop-gap solution, but columnist Scott Heimes outlines some best practices to help your emails reach inboxes. Email marketers...
Traffic is crucial to the success of any online venture. However, getting noticed online can be tricky at times. With so much content flooding the web, many sites, both old and new, struggle to...
Tracking your mail after it’s gone out is vital to the success of your direct mail business. In order to effectively track your mailings, you’ll need to know when your mail was...
Columnist Mike Sands says if you’re not connecting with your customers, it might be time to take a page from email marketing, which has high performance metrics thanks to meaningful...
Every day I get dozens of emails from public relations firms pitching me stories. And, I am grateful. Yes, grateful. I am always looking for things to write about and PR firms are helping me to...
You’ve sent out thousands of e-mails. You know most of what you’ve sent out will never be opened, but you’ve tried everything to change that. What is the key? Is there some magical way to...
