5 video marketing hacks for small businesses in 2017
Video marketing is huge already and is only getting bigger every day. Big brands are investing a sizable portion of their advertisement budget in creating good video campaigns because it’s...
What is email marketing and how do you create a successful strategy?
Email marketing may not be new, but it’s still effective, so now is the time to dive into the best ways of mastering it to improve marketing success. Email marketing is not always a...
8 ways to improve your email marketing performance
Throughout the years, email marketing has remained one of the most effective ways to convert prospects, as well as existing customers, into sales and revenue. When you take the time to build an...
5 email marketing hacks to try today
In many ways, email marketing is like the redheaded stepchild of online marketing. It just doesn’t come across as sexy as inbound, as flashy as SEO, and neither does it have the viral buzz...
Handy ways to successfully market your online business
Online marketing is an attempt to widen the word about your company, product or services, which uses wide reach of Web (and a healthy dose of eWOM) to connect with as many people as possible....
How to reduce the risk of getting email blacklisted
How do you avoid getting on the dreaded blacklist? There’s no stop-gap solution, but columnist Scott Heimes outlines some best practices to help your emails reach inboxes. Email marketers...
The 12 Fastest (and safest) ways to drive traffic to your website
Traffic is crucial to the success of any online venture. However, getting noticed online can be tricky at times. With so much content flooding the web, many sites, both old and new, struggle to...
3 steps to tracking the success of your direct mail campaign
Tracking your mail after it’s gone out is vital to the success of your direct mail business. In order to effectively track your mailings, you’ll need to know when your mail was...
Ads not performing? Strategies to steal from the email marketing playbook
Columnist Mike Sands says if you’re not connecting with your customers, it might be time to take a page from email marketing, which has high performance metrics thanks to meaningful...
Why aren’t more people responding to your emails?
Every day I get dozens of emails from public relations firms pitching me stories. And, I am grateful. Yes, grateful. I am always looking for things to write about and PR firms are helping me to...
Write e-mails your readers can’t help but open
You’ve sent out thousands of e-mails. You know most of what you’ve sent out will never be opened, but you’ve tried everything to change that. What is the key? Is there some magical way to...
